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Storylane Reviews & Product Details

Storylane Overview

What is Storylane?

Build killer demos in 2 minutes! Storylane is the leading demo automation software for B2B marketing, sales, and pre-sales teams. Customers love Storylane for the ease-of-use, rate-of-innovation, and versatility across departments and use cases. Now powered by Lily AI — the world’s first (and only) demo automation agent. Here’s what you can do with Lily AI: - Instantly create personalized demos in a single click - Generate life-like presenter demos with video avatars and voice overs - Expand your reach by translating demos in over 25 languages and voices Here are a few ways to use Storylane across your GTM engine: For marketing teams - Embed interactive product tours on your website to improve qualified pipeline and conversions - Attach personalized demos to outreach emails, followups, and newsletters - Draw foot traffic to your booth and engage visitors with interactive demos during events & conferences For sales teams - Share demo leave behinds to enable buyers and accelerate purchase decisions - Avoid technical hangups during live demos with custom sandbox environments - Create Demo Hub playlists and galleries to share multiple use-cases in one place For presales teams - Improve presales output without additional engineering lift to service more demo requirements - Automate demo discovery to help sales focus on only high-value deals - Personalize demo environments at scale for each buyer or persona with text and image tokens

Storylane Details
Product Website
Languages Supported
English
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Product Description

Interactive Demo Platform for Marketing and Sales Engineering teams in SaaS companies. Using Storylane Marketing can build Self Guided Product Tours and host it on their website. They can also enable resource pages for features and new product releases. Sales Engineering teams can create custom demos to show to buyers or share it with their champions. The process of creating an interactive demo is quick with capturing screens through Storylane extension and then adding widgets to create a self guided tour.


Seller Details
Seller
Storylane
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@storylaneio
194 Twitter followers
LinkedIn® Page
www.linkedin.com
46 employees on LinkedIn®
Description

Storylane is a platform designed to help businesses create and share interactive product demos and customer stories. By enabling users to build engaging, narrative-driven experiences, Storylane allows companies to showcase their offerings effectively and gather valuable feedback. The platform aims to enhance customer understanding and drive conversions through immersive storytelling. For more information, visit their website at [storylane.io](https://www.storylane.io).


Nalin P.
NP
Overview Provided by:

Recent Storylane Reviews

Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Linking the PLG> Onboarding> Activation workflow"
We have journeys on the lead to conversion but we were missing the how to handhold a customer to set up their account. We needed 3 core actions...
PB
Piyali B.Small-Business (50 or fewer emp.)
5.0 out of 5
"A great tool for creating interactive product demos"
The tool is user-friendly and has a simple learning curve. The demo creation process is engaging, enabling data and engagement tracking with detail...
LB
Leon B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very good tool for demoing complex software."
Easy to Use, Great Customer Support, Easy to integrate into Hubspot an other CRMs.

Storylane Media

Storylane Demo - Record Demo (Screenshot & HTML Capture)
Storylane is only platform that allows you to capture screenshots, video and HTML Recording for your demos
Storylane Demo - Customize your demos
With our no-code demo editor, you can customize text, images, graphs or any other kind of element in your demo
Storylane Demo - Make it a guided experience
Add tooltips, callouts and video popups to explain your product
Storylane Demo - Bring the power of AI to your demos
AI - not just for better buyer discovery but also for easier and quicker demo creation for sellers
Storylane Demo - Publish and share your demos
With one click you can share or embed your demos anywhere
Storylane Demo - Powerful demo analytics
Drive engagement and growth through demo insights for each lead
Testimonial
Play Storylane Video
Testimonial

Official Interactive Demo

Storylane demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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611 Storylane Reviews

4.8 out of 5
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611 Storylane Reviews
4.8 out of 5
611 Storylane Reviews
4.8 out of 5

Storylane Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MM
Sales Enablement
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane has really transformed the way I create and share product demos / training, for both external customers, and internally within our organisation.

It really does showcase the product I want to demo so users can explore at their own pace, and this makes our demos far more engaging than a video based experience.

New features are added on a regular basis, which makes it even less likely that I need to create a video demo ever again, such ad adding in voice overs, and now with a app, allowing me to demo not just web based products, but anything on my desktop really takes it to the next level.

Support is quick to respond when I've had any issues in the past. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

For a small organisation, the licensing being user based is expensive, but Storylane worked with us to come up with a good solution for us. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

being able to create a quick demo for a specific problem, guiding a user step by step is saving so much time, compared to the old way of recording a video, a voice over, editing, and publishing. I can get demos out to users far quicker with Storylane. Review collected by and hosted on G2.com.

CA
Industry Campaigns Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

I have been using Storylane to create demos of my company's product (an engineering standards management platform). Storylane is fairly intuitive and easy to use, and the demos work well once I've created them. I was impressed with the AI voiceover tool that allows you to add voiceover to the demos. Also, our Storylane rep has been really helpful. Whenever there's an issue with creating a demo or sharing it, our rep gets back to me with an answer really quickly. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

There have definitely been glitches with Storylane, for example, when creating HTML demos of our product. There have also been glitches with creating gifs to share the demo on social and with the sizing of the demos. However, I think some of this is due to our product. The rep has been very helpful with fixing these issues when they occur. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Storylane helps us create valuable content (interactive demos) to showcase our product to prospects/current customers. Review collected by and hosted on G2.com.

Katie M.
KM
Global Content Marketing & SEO Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

We just wrapped our first implementation call with Storylane, and I’m already blown away. The onboarding was seamless, the team was incredibly helpful, and the platform is so intuitive. I’ve used other demo tools before, but Storylane’s AI features are in a league of their own.

From smart annotations to auto-generated step descriptions, the AI dramatically reduces the time it takes to create polished, engaging product walkthroughs. The ability to spin up demos quickly without needing to loop in design or engineering is going to be a game-changer for our team. This is miles above where the product was just a few months ago when only screenshots were available as an option!

Can’t wait to get our first few Storylane demos live and improve our inbound lead pipeline!

I also love that they have a startup offer so it fits in my marketing budget. :) Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Nothing yet- I'll update as I go along! So far everything has been pretty intuitive. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Ability to experience the platform on-demand in an interactive way

Form fills take time and people are wary of them- this is a much more engaging way to cultivate leads. Review collected by and hosted on G2.com.

TT
Technical Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane has been a game changer for us in sharing information at scale. What used to require time-consuming one-to-one sessions can now be delivered in a way that’s not only more efficient but also far more engaging.

What I really appreciate is how easy it is to update our walkthroughs whenever there’s a change to our software or UI—keeping everything current without a heavy lift.

Their team is also incredibly responsive to questions, and I get the strong sense they’re open to feedback and genuinely interested in tailoring the platform to meet the specific needs of our organization. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Not so much dislikes - just some feature requests:

Feature Requests for Storylane:

Slide Timing Flexibility

Allow individual slide timing customization, rather than applying a universal duration across the entire walkthrough.

'Next' Button Display Control

Add the ability to delay the appearance of the 'Next' button until after the audio or commentary has finished playing. This helps ensure viewers don't skip ahead before important context is delivered.

Multiple Tooltips per Slide

Enable support for more than one tooltip or bubble per slide, with options to:

Introduce delays between each tooltip,

Automatically disappear after the associated audio or text is read.

Improved File & Folder Organization

Enhance the content management experience with features such as:

Hierarchical folder structures,

Custom tags for easier filtering and sorting. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Scaling onboarding training.

Demo of features

Embedding guides in KB Review collected by and hosted on G2.com.

William N.
WN
Director, Channels & Alliances, MSP/CSP Practice
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

The product itself is intuitive and provides enough optionality to build robust product walkthroughs. My company has only used StoryLane for a few months, but have already witnessed new features rolling out consistently. Finally, the product easily integrates with HubSpot for analytics, which allows us to perform a host of additional marketing functions. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

However, building demos can be somewhat tedious and requires considerable fine-tuning. While there are options for creating interactive demos, StoryLane should continue to enhance visual transitions and add more features to maintain variety. This is especially important as more B2B SaaS vendors begin using StoryLane, as the medium could become repetitive.

There have been concerns about pricing from our leadership team, but as long as the company continues to expand functionality without introducing tiered pricing, I will support further procurement. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Interactive demonstrations of our product and lead generation. Review collected by and hosted on G2.com.

PB
Marketing Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

The tool is user-friendly and has a simple learning curve. The demo creation process is engaging, enabling data and engagement tracking with detailed information. The AI-assistance also helped us enhance the demo experience. Their team is really helpful in offering exclusive details to improve the product's performance and productivity. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Initially, the pagination of the demo became difficult, especially for the HTML version. Although the demo examples are great and offer detailed directions for more enhanced demos, a beginner-friendly guide is much needed. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

The Hubspot and webhook integration streamlines the lead generation and subsequent conversations. Their analytics hub is a good feature for tracking all demo engagement related data with required details to help sales and marketing teams in our efforts. Review collected by and hosted on G2.com.

Erynn B.
EB
Head of Marketing
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

I like how fast the whole process was. I saw it on another website, scheduled a demo, made the purchase and had it up on our website in like 6 weeks (very fast for us with our stringent buying process). They were SO helpful getting us set up, even creating a Slack channel where we can message them with questions. I also like that all of the data gets piped into our Slack channel. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Very little. I mean b/c they are a newer company, the product is still evolving on the daily so some expected features aren't there but they are responsive and happy to take in feedback. An example would be the Slack integration and what/when data gets passed over - need more flexibility there - but they were very responsive when we made the request. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Our product can often be seen as "too good to be true" so we wanted people to be able to experience it without having to get on a call. Review collected by and hosted on G2.com.

Adam O.
AO
VP of Marketing
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Storylane?

I'm a solo marketer with a limited budget - so when I found Storylane I was pretty hyped.

What got me to bit was their Demo Hub feature - a place that I could curate a set of demos and unite them in one place for events, campaigns, and our website.

The flexiblity to deploy/embed my demos in the ways I want/need is great too - sometimes I need a stand-alone demo and sometimes I need to embed a demo or add a popup CTA button... either way, it's all done in a few clicks and helps make my life a bit easier every day. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

I've had a few issues with screen cap resolution when using the Demo Hub - but I believe this is an issue with our product design as opposed to a Storylane issue. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

I needed a tool that let me quickly build interactive demos that I could deploy to any channel, for any use, at any time. Review collected by and hosted on G2.com.

Madalina C.
MC
Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Storylane?

I've had a really positive experience so far with this tool! What immediately stood out to me was how easy it is to use and get up and running. It's great for creating engaging product tours and giving potential customers a sneak peek at what our product can do. It really feels like we're able to showcase the value right from the start. While I haven't been using it for a long time, I'm enjoy how intuitive it is. It feels like a great addition to our website. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Nothing to point out. The team always helped in answering any questions. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

It's great asset to create engaging product tours and giving potential customers a sneak peek at what our product can do. Storylane helps us to showcase the value right from the start. Review collected by and hosted on G2.com.

Supritha R.
SR
Senior Product Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

I’ve been using Storylane for about 7 months now, and I have to say- it’s been such a smooth experience. The platform is super intuitive, even if you’re new to it, and it makes building and customizing demos really easy. What I love most is the support team - they’re always quick to help, whether it’s a small tweak or a customization request. And the best part? They’re constantly rolling out new updates that actually make a difference. I’ve seen so many great features launched in such a short time, and every update has been seamless and easy to adopt. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Honestly, there’s nothing to dislike! It’s been a smooth experience. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

- Creating Interactive Product Demos – Helps build engaging, interactive demos for the website, homepage, and product pages.

- Enhancing Blog Content – Allows embedding demos within blogs to visually showcase features Review collected by and hosted on G2.com.