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Storylane Reviews & Product Details - Page 4

Storylane Overview

What is Storylane?

Build killer demos in 2 minutes! Storylane is the leading demo automation software for B2B marketing, sales, and pre-sales teams. Customers love Storylane for the ease-of-use, rate-of-innovation, and versatility across departments and use cases. Now powered by Lily AI — the world’s first (and only) demo automation agent. Here’s what you can do with Lily AI: - Instantly create personalized demos in a single click - Generate life-like presenter demos with video avatars and voice overs - Expand your reach by translating demos in over 25 languages and voices Here are a few ways to use Storylane across your GTM engine: For marketing teams - Embed interactive product tours on your website to improve qualified pipeline and conversions - Attach personalized demos to outreach emails, followups, and newsletters - Draw foot traffic to your booth and engage visitors with interactive demos during events & conferences For sales teams - Share demo leave behinds to enable buyers and accelerate purchase decisions - Avoid technical hangups during live demos with custom sandbox environments - Create Demo Hub playlists and galleries to share multiple use-cases in one place For presales teams - Improve presales output without additional engineering lift to service more demo requirements - Automate demo discovery to help sales focus on only high-value deals - Personalize demo environments at scale for each buyer or persona with text and image tokens

Storylane Details
Product Website
Languages Supported
English
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Product Description

Interactive Demo Platform for Marketing and Sales Engineering teams in SaaS companies. Using Storylane Marketing can build Self Guided Product Tours and host it on their website. They can also enable resource pages for features and new product releases. Sales Engineering teams can create custom demos to show to buyers or share it with their champions. The process of creating an interactive demo is quick with capturing screens through Storylane extension and then adding widgets to create a self guided tour.


Seller Details
Seller
Storylane
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@storylaneio
194 Twitter followers
LinkedIn® Page
www.linkedin.com
46 employees on LinkedIn®
Description

Storylane is a platform designed to help businesses create and share interactive product demos and customer stories. By enabling users to build engaging, narrative-driven experiences, Storylane allows companies to showcase their offerings effectively and gather valuable feedback. The platform aims to enhance customer understanding and drive conversions through immersive storytelling. For more information, visit their website at [storylane.io](https://www.storylane.io).


Nalin P.
NP
Overview Provided by:

Recent Storylane Reviews

Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Linking the PLG> Onboarding> Activation workflow"
We have journeys on the lead to conversion but we were missing the how to handhold a customer to set up their account. We needed 3 core actions...
PB
Piyali B.Small-Business (50 or fewer emp.)
5.0 out of 5
"A great tool for creating interactive product demos"
The tool is user-friendly and has a simple learning curve. The demo creation process is engaging, enabling data and engagement tracking with detail...
LB
Leon B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very good tool for demoing complex software."
Easy to Use, Great Customer Support, Easy to integrate into Hubspot an other CRMs.

Storylane Media

Storylane Demo - Record Demo (Screenshot & HTML Capture)
Storylane is only platform that allows you to capture screenshots, video and HTML Recording for your demos
Storylane Demo - Customize your demos
With our no-code demo editor, you can customize text, images, graphs or any other kind of element in your demo
Storylane Demo - Make it a guided experience
Add tooltips, callouts and video popups to explain your product
Storylane Demo - Bring the power of AI to your demos
AI - not just for better buyer discovery but also for easier and quicker demo creation for sellers
Storylane Demo - Publish and share your demos
With one click you can share or embed your demos anywhere
Storylane Demo - Powerful demo analytics
Drive engagement and growth through demo insights for each lead
Testimonial
Play Storylane Video
Testimonial

Official Interactive Demo

Storylane demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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611 Storylane Reviews

4.8 out of 5
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611 Storylane Reviews
4.8 out of 5
611 Storylane Reviews
4.8 out of 5

Storylane Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MB
Growth Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

It's baffling how easy and fast it was to set up our first interactive demo's. I literally had my first demo's live within 2 days and got them embedded on our website. Next to marketing, Storylane became a powerhouse of a tool for our sales department as well.

By creating custom demo's for some of our Enterprise prospects, our sales team is able to show our prospects what our platform could look like in the prospect's branding/theming. The Account Reveal feature is also loved by our sales team to see who is interacting with the demo's on our website! Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Currently, it's possible to add a video to your interactive demo but miss some additional options to add a tooltip/modal on the video too. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

We're now able to show our platform to potential prospects/website visitors without them having to schedule a meeting with Sales. Saves a lot of time and we see an increase in quality of leads. Review collected by and hosted on G2.com.

Adrien L.
AL
Director of Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Very straightforward to set up demos with step-by-step screenshots or videos and layer text on top of it. The ability to add multiple demos accessible from a single link is also useful for more complex product demos. Our tool is widely used by our Sales team to showcase our technology to clients. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Storylane allows to copy demos and make edit to them to save time, but the process of removing "slides" on long demos is a bit painful.

The formatting options when embedding on our own website are a bit restricted, mobile screen are often enormous. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Ensure that Sales team don't have to spent time creating their own demos. Control demo quality across the company. Automate demos by sneding links to leads. Review collected by and hosted on G2.com.

Marcel C.
MC
Field CTO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

I love it that you can get a Guided demo flow in 'seconds' . it is really point and click, then add labels if you want to.

The interface was intuitive and I was able to create, edit and publish everything I wanted in no time. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

The only thing I didn't like is that on my first try, being so SUPER EASY to record a demo, it let me go on for over 40 clicks! literally, in 3 minutes.

I later found out you cna edit, remove and re-arrange the flow and was easy to remove the unnecessary ones and get it to the 'just a handful of clicks'.

A comment I was doing a long flow would have been nice, but far from being a show stopper. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

We used to have an internal platform to allow test driving of our product but due to product changes we no longer can use it and need a replacement. Storylane worked out of the box! Review collected by and hosted on G2.com.

Akhilesh S.
AS
Solutions engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane is a fantastic tool for onboarding and training, serving both internal teams and customers effectively. As a Product Manager, I appreciate how quick and easy it is to create feature demonstrations that clearly convey value. The interactive "click-and-experience" approach is a game-changer, especially in an era of short attention spans—it grabs attention and drives engagement much better than traditional video formats. This is particularly valuable for showcasing features and driving understanding during product demonstrations. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

We haven’t encountered any major roadblocks in gaining the value Storylane provides. However, one area for potential enhancement could be features that facilitate internal collaboration when creating demos. For example, having options for multiple team members to co-create or review demos in real-time would streamline the process and make it even more efficient. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Storylane solves the challenge of effectively educating both internal teams and customers about the value of new feature launches. Its interactive "click-and-experience" approach makes it easier to communicate complex ideas in a more engaging and digestible format compared to traditional methods like long videos or static documents. For onboarding, it simplifies the process by creating step-by-step demos that users can interact with, ensuring better understanding and retention.

As a Product Manager, this has been immensely beneficial in showcasing the value of features quickly and effectively, fostering better adoption and alignment across teams and with customers. Review collected by and hosted on G2.com.

Valérie D.
VD
Product Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane makes creating interative demos so easy, with a Chrome extension that can take screenshots or all your clicks step by step.

It gives you just the right amount of options to not be lost but still have it look like you want and make your demo answer your use case, whether you use it for prospection, to enrich your website product page, or to be used by sales teams in meetings.

I also love their feature that lets you create several links for the same demo, so you can track what team uses your content for example. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

The only thing I see lacking would be something about multilingual demos. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

In our follow up emails to prospects after a meeting, we had very few elements to remind them of the demo. Now, they can retrace the demo and send it to their colleagues to champion our platform internally during the sales cycle. Review collected by and hosted on G2.com.

Debbie G.
DG
Head of Customer Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane allows my company to produce short, informative videos/tutorials either in a generic format, or tailored to our clients - to help them navigate our product and services. The ease of creating them is simple and annotating or editing does not take a large effort. Within a week we had 10 different options to trial with our clients and they were very well received. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

I haven't explored too deeply into other formats of Storylane, so it may be more challenging for larger corporations. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Explaining in curated terms features and opeational aspects of our products, without having to repeat Screenshots/bullet points. The videos are clear and we can add in extra detail, rather than a straight video of the action. Review collected by and hosted on G2.com.

AW
Communication & Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane is an easy-to use software that we use to create demos for our website. It allows clients to access a demo at the click of a button. Unlike traditional demos where clients have to book via a link they now have the software at their fingertips. It is more convenient for our prospects to see our software at their own time. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

There isn't a lot I dislike about Storylane. The one main point would be to have more ability to change icons on the screen. I.e colour of boxes, size and shape of boxes. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

The main problem Storylane is solving is the time saving of showing potential clients the software. It is freeing up our team to work more on hot leads. We also use Storylane when exhibiting at shows, it's an easy way of showing the software on a loop without standing there and clicking. Review collected by and hosted on G2.com.

CK
Customer Success Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

As a CSM I really enjoyed build demos for clients that didn't require hours of customization on my end. I was able to quickly overlay tutorials on our own software, and collaborate with colleagues to develop learning resources for scalable support to diverse client personas. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

I was hoping for Storylane to be easily embedded directly in support widgets, but I am a newer user that is still exploring. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Quick ways to help clients navigate our platform without spending hours creating complex tutorials. Review collected by and hosted on G2.com.

Joey G.
JG
Art Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Storylane?

Storylane makes building interactive demos ridiculously easy. It's such a smart take on product tours and they’re fully interactive, letting users engage with your product like it’s live.

The best part? Their support team is amazing—fast, helpful, and genuinely invested in your success. They've been quick to support us even with new feature requests. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

Part of the magic is the HTML tours, and it can yield some unpredictable results occasionally. Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Giving our audiences a quick self guided way to experience our platform. Review collected by and hosted on G2.com.

Jake N.
JN
Sales Operations Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Storylane?

Storylane is a great tool all around. Its extremely user friendly and makes creating content a breeze. I've used Storylane to create training resources for internal and external use. Overall, I highly recommend this tool. Review collected by and hosted on G2.com.

What do you dislike about Storylane?

There isn't anything that I dislike about Storylane. Everything is great! Review collected by and hosted on G2.com.

What problems is Storylane solving and how is that benefiting you?

Its allowing me to create content that I can send to customers that doesn't require a person to explain. Another thing I really like is that when users go through the Storylanes I've created, it gives them something that they can go through at their own pace. It also allows them to go back if they missed something. It alleviates a lot of back and forth when customers have questions. Review collected by and hosted on G2.com.