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WebEngage Reviews & Product Details

WebEngage Overview

What is WebEngage?

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

WebEngage Details
Product Website
Languages Supported
English
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Product Description

WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.

How do you position yourself against your competitors?

WebEngage is uniquely positioned because of its ease of accessibility in gaining customer behaviour and deeply explored use cases that allow to engage orchestrated journeys and capture qualitative retention windows. Along with integration compatibility with products you might already be using.

Due to this same reason, brands like Unilever, Adani Group, IKEA, SUGAR Cosmetics, Spinny, and 800+ others work with WebEngage.


Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,151 Twitter followers
LinkedIn® Page
www.linkedin.com
457 employees on LinkedIn®
Description

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.


Karan A.
KA
Overview Provided by:

Recent WebEngage Reviews

Monika K.
MK
Monika K.Mid-Market (51-1000 emp.)
4.5 out of 5
"A great omni channel platform will all the major features, helps in making retaining customer a easy"
The platform is quite user friendly in terms of anaylysis and launching any campaign. Integration process also went smooth at the very start. I hav...
Amit A.
AA
Amit A.Enterprise (> 1000 emp.)
4.0 out of 5
"Easy to use Engagement Marketing tools, best for website except others"
One of the stand-out features for me is the ease of use and navigation within the platform. Finding my way around the different sections, from anal...
Aakash Kumar  S.
AS
Aakash Kumar S.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good Simple UI"
Simple user friendly UI, quick insights.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

12%

Perceived Cost

$$$$$
View More Pricing Information

WebEngage Media

WebEngage Demo - Cross Channel Customer Journey Designer (Mapping)
Journey Designer allows you to create and automate workflows in a few simple clicks. With this, you can automate workflows such as abandon cart to nudge users for a purchase, subscription reminders when the end date is close, and so on. Journey designer also allows you to split your users into mu...
WebEngage Demo - Dashboards
Dashboards allow you to customize your view and help you analyze key metrics at a single glance rather than having to navigate to multiple sections of our product. It brings the metrics relevant to your business at the forefront.
WebEngage Demo - Push Amplification (Amplify Push Notification)
A powerful feature that smartly retries to send the undelivered notifications which are guaranteed to boost your push notifications delivery upto 30%.
WebEngage Demo - Cohort Analysis
Cohorts help you access behavioural insights for user actions such as app install, clicks, purchase history, etc. Figure out both broad trends as well as anomalies in how your users engage and interact with your platforms.
WebEngage Demo - Funnels
Design funnels to eliminate bottlenecks by identifying drop off stages in your product and engagement lifecycle, to improve user conversions, through valuable data-driven interventions.
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Video Reviews

691 WebEngage Reviews

4.5 out of 5
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691 WebEngage Reviews
4.5 out of 5
691 WebEngage Reviews
4.5 out of 5

WebEngage Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Harsh T.
HT
Marketing Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

The best part about WebEngage is how easy it is to create complex, multi-channel customer journeys without needing any technical expertise. The interface is user-friendly, and their journey builder gives us complete flexibility to automate customer communications across email, SMS, WhatsApp, push notifications, and more. Plus, the segmentation tools are extremely powerful, allowing us to target the right users at the right time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Initially, there was a bit of a learning curve when setting up complex journeys, especially with advanced triggers and conditions. However, once we got familiar with the platform and utilized their onboarding support and documentation, it became much easier. Also, some dashboard load times could be improved when handling very large datasets. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

ebEngage is helping us create highly personalized and timely communication with our users across multiple channels. Earlier, managing different communication channels separately was time-consuming and inconsistent. Now, with WebEngage, we have a single platform that handles email, SMS, push, and WhatsApp campaigns seamlessly. This has helped us increase customer retention, boost repeat purchases, and improve customer satisfaction. The journey builder and segmentation capabilities allow us to deliver the right message at the right time, which has made a big difference to our engagement metrics. Review collected by and hosted on G2.com.

Shashank S.
SS
Associate Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

The way to create segments is straightforward, in the case of sending out personalised campaigns to the users via different mediums, creating segments is very easy and also these segments keep on updating real time hence it saves time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Though creating on-site and web-push notifications is quite similar, the ui and user flow are very different. The former one is more difficult to follow, which thus increases the product learning curve. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We need to create very diverse and personalised segments to send out communication message through different channels with various other parameters like different timelines etc and here webengage helps in creating the segments which gets updated in real time very fast, also the test campaign feature is another great thing, before rolling out to the entire users it's best to test it internally and webengage allows to do so which I feel is another great feature of the platform. Review collected by and hosted on G2.com.

Rishabh P.
RP
Retention Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

The tool interface is user-friendly, making it simple to use. The Analytics & Funnel section and dashboards can aid in the efficient analysis of customer data as well as the development of an effective customer retention segmentation plan. The application of AI in the segmentation phase to create predictive segmentation results in a high conversion rate. The WebEngage CSM team provides excellent support from start to finish, from tool integration to improved campaign performance. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The user path analysis can be improved as well if we can get insights into that. Also, the use of Gen-AI APIs in the content creation part can be very helpfull. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We are primarily focused on client retention and engagement, and the tools are really useful in both areas. We employ channel marketing, which is really effective. Automation of journeys across several channels aids in lead nurturing and conversion in subscription-based products. Review collected by and hosted on G2.com.

Monika K.
MK
Digital Marketing Manager-Retention and Engagement
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about WebEngage?

The platform is quite user friendly in terms of anaylysis and launching any campaign. Integration process also went smooth at the very start. I have been using analytics and campaign manager quite frequently almost on daily basis. The customer support is also very propmpt and helpful. Implementing any new task like journeys has been quite smooth. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

lack of features like predictive behaviour and maintaning a library of templates. Sometimes while pucnhing any info, dashboard auto refresh itself which result in losing all work in progress. Should be optimized for other browsers like safari. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Its helping in reengaging with dormant users and retaining them through various channels in one go. It aslo helps to understand user behavious thus creating personalized approach to each one of them. Review collected by and hosted on G2.com.

Akshay S.
AS
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about WebEngage?

We are able to track the actual journey of our users, including what they do and where they spend most of their time, such as on the Product page, Collection page, or Offer page. It is also really helpful for us to create user journeys and segments, allowing us to easily extract the required cohorts from Webengage. Additionally, we can easily retarget our users, setting up journey channels like SMS, WhatsApp, Email, and APN. We can access data for the last 12 months, and I can't imagine tracking my daily metrics without Webengage. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Need extend data range and more user friendly UI Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

It helps us build cohorts according to our requirements, our audience, or even by product. This way, we don’t need to spend extra effort studying user behavior; we just set a few conditions, and boom—we get all our user data. Review collected by and hosted on G2.com.

Mruthunjay R.
MR
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about WebEngage?

The best part that I like about WebEngage is their support. They are so good at support that they have a huge separate team when it comes to support, recently we had a few problems where their support team helped us so well. This tool is the best for marketing automation as it's easy to use and has lots of options to get insights, For us, it provides every basic detail we want to know about our users. when it comes to integration it is so easy to integrate with the other tools which helps our business very well. So recently we had to insert some things where we wanted webengage help, so they helped us very quickly and implemented the sections we wanted for our business. we use webengage daily as it provides the complete movement of our users where our work becomes easy. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

When the tool itself offers this much pretty good options, there are so dislike such, but one thing about dislike is their analytics part, so it's like a old fashioned dashboard for analytics, so recently they have understood and worked on it and from Feb 12th onwards they have implemented also, so its much better now Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Recently we had some problems regarding onsite surveys where we wanted to show the weboverlays in some pages, but it was not happening. so their support team helped us in solving it, so with the weboverlays only we are generating the best profit out if it. Review collected by and hosted on G2.com.

Amit A.
AA
Performance Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about WebEngage?

One of the stand-out features for me is the ease of use and navigation within the platform. Finding my way around the different sections, from analytics to campaign creation, feels logical and straightforward. This ease extends directly to the creation of customer journeys. The visual journey builder is excellent, making it simple to map out complex user flows and automate communication across various channels. The overall collection of tools provided, such as the segmentation engine and A/B testing capabilities, are powerful and readily accessible, allowing us to execute sophisticated marketing strategies without getting bogged down in overly technical hurdles. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

While many aspects are easy to use, I've found the integration process can be a bit complex. Connecting WebEngage with other third-party systems sometimes requires a deeper technical understanding than I would prefer. Additionally, when it comes to personalization for one's own design, achieving highly customized layouts often requires delving into HTML. While this offers flexibility, it would be a significant improvement to have a more robust drag-and-drop form builder or template editor that allows for greater design control without needing coding knowledge. This would streamline the creation of branded and highly personalized communication assets. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

In conclusion, WebEngage is a powerful tool that excels in making marketing automation and customer journey creation accessible. While there's a slight learning curve with integrations and a desire for more visual design tools, its strengths in usability and feature set make it a valuable platform. Review collected by and hosted on G2.com.

Koushal B.
KB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about WebEngage?

What I love most about WebEngage is how it simplifies our complex marketing needs with its intuitive journey designer - I can build multi-channel campaigns without bothering our tech team! The segmentation is incredibly powerful, letting me target specific customer groups based on their actual behaviors rather than just basic demographics. Their personalization features have transformed our messaging. The analytics dashboard gives me all the insights I need at a glance, making reporting to leadership a breeze. And I can't praise their support team enough - whenever I've hit a roadblock, they've responded quickly with practical solutions rather than generic troubleshooting. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

While WebEngage is excellent overall, there are a few areas for improvement. The reporting interface, though data-rich, can feel cluttered at times, making it challenging to quickly find specific metrics when I'm in a hurry. I occasionally experience minor lag times when working with large customer datasets, which can interrupt my workflow. Despite these minor drawbacks, the platform's strengths far outweigh these issues. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage solved our fragmented communication problem by unifying all messaging channels into one platform. It eliminated our data silos and inconsistent customer experiences across email, SMS, Whatsapp, and push notifications. The automated workflows have saved our team countless hours on manual campaign tasks, letting us focus on strategy instead. Our customer retention has improved through targeted re-engagement campaigns, and the analytics have revealed valuable behavior insights we were missing before. Review collected by and hosted on G2.com.

Kiandokht B.
KB
Senior marketing automation specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

What I like the most about Webengage is that I can easily create customer journeys.Optimizing journeys in Webengage is not even very easy but also is very effective. We have increased our conversions by using Webengage up to 30%.

Webengage is a very user friendly platform that you can learn fast. I use Webenage for almost 3 hours each day. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

WebEngage can feel complex to set up but with their customer support team and also a good tchnical team you can be sure that you will get over and the integration becomes very easy in this way. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Webenage helps me to send better messages to our customers and to convert them better. It buys me so much time that I don't need to send SMS to our users in an old way and all of them are now automated. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Rating Updated ()
What do you like best about WebEngage?

the best part of webengage is thier automation and multiple ways to go back to left user and also notifying customer who visted our website or app

customer support and demo is expllent

easy impentention by expert and good demo trial

easy to use for new user also

integration is also good they have multiple platform for connecting to webengage

frequency of use is regualr its give detailed journey

overall excellent choice for easy joruney tracking and goving back to left user and targeting by segments Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

some cost is higher and upfront is big downside compare to other providers and for small business its burden when high charges for starting Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

our data is on multiple places and its good for integrated way to target user and go back to reach again in proper way Review collected by and hosted on G2.com.