Insider Reviews & Product Details

What do you like best about Insider?

We used to think B2B marketing can’t be very exciting and we can only do so much about it. But Insider completely turned that around for us. With Insider, we have unlocked the fun, engaging and exciting side of B2B marketing that is full of possibilities and growth that pleases us. Their products are top-class and they have a support team that we can’t help but love. They truly feel like one of our own, and we have had the most splendid marketing experience that one could desire. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Nothing. Insider is quite close to perfection, in our opinion. The recommendation would be to add an user manuel showing tips tricks Review collected by and hosted on G2.com.

What do you like best about Insider?

Insider helped us in many ways to engage with our customers at the right time. The segmentation capabilities are very powerful. My team is happy that we could finally individualize the customer journey for different personas. Instory's element library saved half of our time and gave us the flexibility to customize the experience for customers. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Initially, we took some time to realize all of the capabilities and how to use them. Insider’s support team was really helpful in providing in-depth knowledge of each tool. Review collected by and hosted on G2.com.

What do you like best about Insider?

The Insider team and the real-time experience personalization feature, mainly based on user behavior, are extremely valuable. The variety of automation, segmentation, and A/B testing tools allows for working with great precision in CRM strategies and digital performance. Additionally, the integration with channels such as email, web push, and app is smooth and very well structured. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The initial learning curve is a bit long, especially for users who are not familiar with advanced automated marketing concepts. Some reports could be more intuitive, and the technical support, although effective, could be more agile in more complex cases. The cost can also be a barrier for smaller projects. Review collected by and hosted on G2.com.

What do you like best about Insider?

-The best part about Insider is that our team is always guided by their marketing consultants and account managers.

-Eureka is one of the best tools we have used to improve customer experience.

-We also like the smart recommender’s collaborative filtering feature. We are using it to engage customers by making recommendations based on what users have engaged with previously. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Insider’s support team is very responsive. They have helped us resolve technical issues faced by our team in a day. One suggestion can be to document the previous ticket raised by us. It would save us time in the future when we face some challenges and connect with the support team. Review collected by and hosted on G2.com.

What do you like best about Insider?

The combined power of WhatsApp and SMS allowed us to engage customers at critical decision points—whether it’s nudging them to book a test drive, sending personalized offers, or reminding them about service appointments. The automation capabilities of both products are robust, with tailored messaging flows that adapt to user responses, ensuring a seamless and conversational experience. Review collected by and hosted on G2.com.

What do you dislike about Insider?

It would be great to see more synergy between both channels in a unified dashboard for easier reporting. Additionally, approval times for some WhatsApp campaigns were longer than anticipated during peak promotional periods. Review collected by and hosted on G2.com.

What do you like best about Insider?

We believe that Insider's offers way more capabilities than any other marketing automation, cross-channel journey orchestration, and personalization solution. We haven’t found any other platform which allows us to seamlessly integrate onsite and offsite experiences and siloed data to provide us with a single and unified view of each user to understand their behavior across different devices, channels and touchpoints. Insider's Customer Data Platform (CDP) is also the best in the business as it is able to capture siloed user data from these different channels and bring them to one central location for us to draw insights and act on it to create engaging personalized cross-channel experiences. When using Insider, another important feature that played a key role for us was dynamic segmentation between our users from different countries. This may seem like a pretty simple concept, but it was something that no other vendor previously offered us. We are very impressed by the effectiveness of the various tools on Insider. For example, the side discount coupon tool increased our conversion rate by 30% while the cart reminder feature increased our conversion rate by 20%. What’s more, A/B testing enabled us to test different elements and campaigns and activate the best performing ones to further improve our conversion rate. Not just these, Insider's Account Management team is extremely supportive in helping us activate campaigns, and also addressing any challenges that pop up. Not just that, they lend their expertise by suggesting campaigns we can run at particular times of the year based on the market trends to boost our engagement game. Insider is a must-have for every marketing team looking to personalize customer experiences across different channels. Review collected by and hosted on G2.com.

What do you dislike about Insider?

The product’s performance could be improved in terms of the speed. Sometimes it takes a while to upload a campaign. We hope this will be improved in the near future. Review collected by and hosted on G2.com.

What do you like best about Insider?

As far as our website revenue goes, Insider contributes to a large share of 15%. This is a huge percentage and the impact they've create is quite good. We switched to Insider for Smart Recommender, their personalized product recommendation engine since we found their AI algorithms extremely robust, with numerous awesome features offering a lot of flexibility in usage.

Using Smart Recommender, we have been able to show personalized product recommendations easily and they have ensured that we are getting more converions and sales. At the forefront of this is Insider's amazing Customer Data Platform (CDP) as that's the product that knits everything together.

Their CDP helps us integrate data from a variety of sources together to act on it to create engaging cross-channel campaigns. We are able to understand our customers better know since the data aren't siloed now but are in a single, centralized location. Insider's suite of products have been a big plus for us and we're glad they've made a significant change to our website experience! Review collected by and hosted on G2.com.

What do you dislike about Insider?

We're quite happy with the conversion rate uplift that we've seen with using Insider's products. Since they also provide us with a solid ROI and contribute to a lion's share of our revenue, they give us no reasons to complain. Review collected by and hosted on G2.com.

What do you like best about Insider?

Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider's support team also promptly address any technical challenges we face - ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration. Review collected by and hosted on G2.com.

What do you dislike about Insider?

We had a worry that the app integration could take some time as we have seen it with other vendors but Insider was different and the integrations happened super quickly without hassle thanks to Insider's team. It didn't even need involvement from our team to fix things which was great! Review collected by and hosted on G2.com.

What do you like best about Insider?

Attracting new users and converting them into registered users without being intrusive seemed challenging for us. On the bright side, Insider's gamified lead collection templates provide an effective solution, allowing us to incentivize new users to register and make their first purchase through relevant discount codes at checkout.

Insider's recommendation engine has exceeded our expectations in several ways, with a seamless integration process and easy-to-use panels that enable us to set up and test recommendation strategies across different web pages. The analytics are also insightful, providing us with a better understanding of what works best and which products or categories are performing well.

Their omnichannel journey builder, Architect, has helped us design impactful customer journeys across multiple touchpoints, including web, email, and SMS. Their pre-built templates enable us to start much faster based on unique use cases like cart abandonment, browse abandonment, replenishment, and more. By delivering the right content to the right user at the right time and on the right channel, we have successfully increased our conversion rates.

Throughout our collaboration, their team has been supportive, offering invaluable guidance to ensure we achieve our goals. Amazing engagement so far with Insider! Review collected by and hosted on G2.com.

What do you dislike about Insider?

We have had a great experience using the tool and haven't encountered any issues so far. As we explore more complex use cases and workflows, we are excited to leverage Insider's other tools and channels. Review collected by and hosted on G2.com.

What do you like best about Insider?

The Insider team is highly accessible for questions, issues, or challenges. The weekly meeting ensures that we stay focused on our goals and use the tool as efficiently as possible.

They take our needs very seriously, and it’s great to see that their roadmap is largely driven by the needs of their customers — including us.

Compared to our previous solution, Insider is very fast to use. Creating segments, launching campaigns, and checking performance all take just a few seconds. Review collected by and hosted on G2.com.

What do you dislike about Insider?

Our tech stack caused more issues than expected when implementing Insider’s tool. As a result, the onboarding timeline was presented too optimistically. We should have prepared better in advance to manage internal expectations more effectively. Review collected by and hosted on G2.com.