Which are the best seo tools software in the market?

I see there are multiple tools listed on G2, but it's hard to pick and choose from the list. Thus, looking for inputs from the community that can help me. Here's what I am looking for in an SEO tool:

All-in-one features: Beyond keyword research, I want tools that also handle site audits, backlink analysis, on-page optimization, and rank tracking.

Smart keyword insights: Tools should show keyword difficulty, search volume, and content gaps—and offer clear tips to improve SEO performance.

User-friendly design: A clean, intuitive interface saves time. I value simple dashboards and smooth navigation over flashy extras.

Reliable data: Accuracy is non-negotiable. I prefer tools that pull from trusted sources like Google Search Console.

Competitor analysis: Understanding what’s working for competitors helps me refine my own strategy.

Actionable reporting: I want quick, digestible insights—not just data dumps.

Rank tracking: Tracking keyword performance over time (locally and globally) is key to measuring SEO impact.