Save to My Lists
Paid
Claimed

Triple Whale Reviews & Product Details

Triple Whale Overview

What is Triple Whale?

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth. More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

Triple Whale Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth. More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

How do you position yourself against your competitors?

Triple Whale is the only platform purpose-built to drive efficient growth for brands. Unlike point solutions, it offers a unified, intuitive experience powered by vertical-specific AI agents — ultimately replacing the 10+ tools many brands used before switching. What truly sets Triple Whale apart is its Moby Agents: the only AI agents designed to optimize your entire business, not just isolated tasks. With robust identity resolution, trusted measurement models, and full access to your lifetime of data, Moby Agents deliver insights you can trust to make fast decisions. Triple Whale is powerful enough for your data team and intuitive enough for everyone else — all backed by AI that actually works smarter because it sees everything.


Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,626 Twitter followers
LinkedIn® Page
www.linkedin.com
191 employees on LinkedIn®
Description

Triple Whale is a data analytics platform designed specifically for e-commerce brands. It provides tools for tracking key performance metrics, managing customer insights, and optimizing marketing efforts. The platform integrates various data sources, offering a comprehensive view of business performance to help brands make informed decisions. With features like profit tracking, dashboard visualizations, and attribution modeling, Triple Whale aims to empower e-commerce businesses to maximize their growth potential. For more information, visit their website at [triplewhale.com](https://triplewhale.com/).


Brandon T.
BT
Overview Provided by:

Recent Triple Whale Reviews

Ash O.
AO
Ash O.Small-Business (50 or fewer emp.)
2.5 out of 5
"As an agency partner we use Triplewhale and rely on performance based pricing"
The ease of use, the technology behind it which 50% of the time don’t annotate right data attribution to original source of the data. It’s constant...
Jorge H.
JH
Jorge H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simple Shopify Integration with just a few clicks"
Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. I...
Dre A.
DA
Dre A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Its insightful and allows users to view all data from one place."
Its easy to navigate and shows data for each advertising platform

Triple Whale Media

Triple Whale Demo - Creative Analysis Agent
Creative Analysis Agent analyzes all your ad creatives across platforms—Meta, TikTok, Google—and tells you exactly which ones are performing best, and more importantly, why.
Triple Whale Demo - Attribution Table Agents
We now have Moby Agents that live in your Attribution table — telling you if your campaigns are above benchmark, if you should scale or stop spend, if you’re pacing to goal, and more — alerting you of key insights as you’re making decisions in real time. You can also click into the recommenda...
Triple Whale Demo - Email + SMS Campaign Analysis Agent
Email + SMS Campaign Analysis Agent analyzes your past campaigns and surfaces what’s working in your copy—whether that’s urgency, clear value props, customer testimonials, or problem-solution framing. Then it delivers super clear takeaways like: ‘Use more specific benefits,’ ‘This subject line s...
Triple Whale Demo - Free Triple Whale
Bring all your data together in the real-time platform designed for brands of all sizes — so you can track performance, uncover insights, and make smarter decisions, faster.
Triple Whale Demo - Business Performance Agent
Drive smarter, faster decisions across your entire business with the only AI agents built for ecommerce intelligence—surfacing key insights before you know you need them.

Official Downloads

Answer a few questions to help the Triple Whale community
Have you used Triple Whale before?
Yes

473 Triple Whale Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
473 Triple Whale Reviews
4.6 out of 5
473 Triple Whale Reviews
4.6 out of 5

Triple Whale Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Jorge H.
JH
COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Triple Whale?

Clear overview of business metrics.

Easy to integrate with Shopify and Advertising platforms.

Ideal of daily use to monitor, track and report.

Implementation was well conducted by Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making it hard to consolidate information.

Examples:

- Detailed sales information (product level)

- Sales velocity and stock demand calculations Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

It is allowing us to have trustworthy attribution with our Advertising platforms Review collected by and hosted on G2.com.

Ash O.
AO
Founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Triple Whale?

The ease of use, the technology behind it which 50% of the time don’t annotate right data attribution to original source of the data. It’s constantly failing now after the AI era. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

The pricing a bit high for small business owners Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Triplewhale is promising to solve the right ad data attribution and marketing attribution problem businesses are facing after post ios14 update Review collected by and hosted on G2.com.

Sudhir G.
SG
Agency Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

The best is the additional data, such as NCPA NCROAS and daily sales with different attributions.

ALso the latest molby is good. still learning

We dont have to manually get the reports from shopify and them match because of triple whale Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Untill now in terms of ecommerce there is no issue

Just sometime the data range features is kind of difficult Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

previously I had to manually get the data from shopify and then match the report

but now the summary dashboard and also the ads data with allot of attribution model works great for me Review collected by and hosted on G2.com.

RS
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I would love it if the information was real time and not just the previous day on. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Helps to see what products are selling the best and gives you a pretty accurate date on when that product will sell out. I like that the ad revenue data is more accurate so ad agencies can't attribute sales they didn't help to produce. Review collected by and hosted on G2.com.

Veronica N.
VN
Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all day. It allows us to watch campaigns better and make better decisions for the media that we're running. Everyone that we work/talk with at TW has been great and very knowlegable. 100% recommend to anyone and everyone. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

They make some updates to the dashboard that are frustrating when you're used to looking at it from one way. We'd like to integrate with some additonal media partners we work with and that has been very challenging over the last year+. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Allowing us to better analyze paid media that is running and make smarter optimiztions througout the funnel. Review collected by and hosted on G2.com.

Eric L.
EL
CEO & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

As a DTC and Ecommerce Marketing Agency, Hunter Digital is 100% focused on growing our client's online sales and optimizing their Media Spend. Thanks to TripleWhale we have clarity into the metrics and can feel confident that the data is accurate. The reporting and usability of TripleWhale is second to none and the support is outstanding. Their team continues to innovate and their new AI tool, Moby, is changing how we analyze data. We love being a TripleWhale partner and Enterprise User. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There's not much to dislike and when there is their support team is always there to help fix the problem. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Marketing attribution, reporting, and AI-driven data analysis. Review collected by and hosted on G2.com.

Jason C.
JC
Senior Director of eCommerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Now that the AI assistant is getting better, it's making Triple Whale a tool that anyone on the team can use. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

TW allows us to avoid the limitations of platform attribution. Review collected by and hosted on G2.com.

Scott K.
SK
VP of Growth
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

I like the different attribution options and the ability to connect all my paid media channels Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There is a lot of data to aggregate and it can sometime go a little slo but they are improving that Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Attribtuion. We like to level the palying field across all our paid media channels Review collected by and hosted on G2.com.

Hamza M.
HM
Media buyer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

By far the most useful tool helping us with our media buying strategy. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Improvements in reporting needed, selection of time periods. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Media buying Review collected by and hosted on G2.com.

Brent R.
BR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Triple Whale?

Nothing. During the use of service I though the price for UTM tracking was to much. Post use of service my expereince feels like i've been full blown scammed. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Previously used this software, its simply utm tracking so overpriced for what it is. We canceled in march of this year to switch over to madgicx. We made the cancelation on there site and thought all was well. We recently realized they're still billing us so contacted them with no resolution provided other than a "we will escalate" statement that I'm sure will go in their favor. Went back through the cancelation process the second time before this conversation. No email confirmation or anything proving I did cancel which is super convenient for them with disputes. An hour later I go back to look and it shows as STILL SUBSCRIBED! All my billing info still there ready to bill me again December 1st. My advice is unless you like overpaying for UTM tracking and you plan to use this service for the rest of your life (because its impossible to cancel) then don't do it. Other reviews are floating around complaining of the exact same thing. Not sure what it is about ECOM related software companies but this seems to be a common issue with them billing post cancelation and then conveniently having no record of your cancelation once you reach back out. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Not much for me. Google anylitics with UTM's in your ad links does the same thing. Review collected by and hosted on G2.com.