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Triple Whale Reviews & Product Details - Page 10

Triple Whale Overview

What is Triple Whale?

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth. More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

Triple Whale Details
Product Website
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Product Description

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth. More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

How do you position yourself against your competitors?

Triple Whale is the only platform purpose-built to drive efficient growth for brands. Unlike point solutions, it offers a unified, intuitive experience powered by vertical-specific AI agents — ultimately replacing the 10+ tools many brands used before switching. What truly sets Triple Whale apart is its Moby Agents: the only AI agents designed to optimize your entire business, not just isolated tasks. With robust identity resolution, trusted measurement models, and full access to your lifetime of data, Moby Agents deliver insights you can trust to make fast decisions. Triple Whale is powerful enough for your data team and intuitive enough for everyone else — all backed by AI that actually works smarter because it sees everything.


Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,626 Twitter followers
LinkedIn® Page
www.linkedin.com
191 employees on LinkedIn®
Description

Triple Whale is a data analytics platform designed specifically for e-commerce brands. It provides tools for tracking key performance metrics, managing customer insights, and optimizing marketing efforts. The platform integrates various data sources, offering a comprehensive view of business performance to help brands make informed decisions. With features like profit tracking, dashboard visualizations, and attribution modeling, Triple Whale aims to empower e-commerce businesses to maximize their growth potential. For more information, visit their website at [triplewhale.com](https://triplewhale.com/).


Brandon T.
BT
Overview Provided by:

Recent Triple Whale Reviews

Ash O.
AO
Ash O.Small-Business (50 or fewer emp.)
2.5 out of 5
"As an agency partner we use Triplewhale and rely on performance based pricing"
The ease of use, the technology behind it which 50% of the time don’t annotate right data attribution to original source of the data. It’s constant...
Jorge H.
JH
Jorge H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simple Shopify Integration with just a few clicks"
Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. I...
Dre A.
DA
Dre A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Its insightful and allows users to view all data from one place."
Its easy to navigate and shows data for each advertising platform

Triple Whale Media

Triple Whale Demo - Creative Analysis Agent
Creative Analysis Agent analyzes all your ad creatives across platforms—Meta, TikTok, Google—and tells you exactly which ones are performing best, and more importantly, why.
Triple Whale Demo - Attribution Table Agents
We now have Moby Agents that live in your Attribution table — telling you if your campaigns are above benchmark, if you should scale or stop spend, if you’re pacing to goal, and more — alerting you of key insights as you’re making decisions in real time. You can also click into the recommenda...
Triple Whale Demo - Email + SMS Campaign Analysis Agent
Email + SMS Campaign Analysis Agent analyzes your past campaigns and surfaces what’s working in your copy—whether that’s urgency, clear value props, customer testimonials, or problem-solution framing. Then it delivers super clear takeaways like: ‘Use more specific benefits,’ ‘This subject line s...
Triple Whale Demo - Free Triple Whale
Bring all your data together in the real-time platform designed for brands of all sizes — so you can track performance, uncover insights, and make smarter decisions, faster.
Triple Whale Demo - Business Performance Agent
Drive smarter, faster decisions across your entire business with the only AI agents built for ecommerce intelligence—surfacing key insights before you know you need them.

Official Downloads

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473 Triple Whale Reviews

4.6 out of 5
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473 Triple Whale Reviews
4.6 out of 5
473 Triple Whale Reviews
4.6 out of 5

Triple Whale Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Scott B.
SB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Its ability to sync not only with our acquisition channel but also our retention channel. Email, SMS, Facebook, Google, everything in 1 dashboard and super easy! Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I'd like to see a bit more on the LTV data, perhaps having a weekly or 30 day window. To see the effects or campaigns such as Free+Shipping (hoping for a second order in under 30 days). Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

We often see platform data over-reporting and we also often see Google Analytics under reporting (last click)

Triple whale is that perfect tool in the toolbox to look at the data through different lenses and get a better idea of actual results. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

I like the ads pixel dashboard where I can see all of my ad platforms quickly including spend, ROAS and other KPIs such as CPMs and CTR. I also love the creative cockpit where I can see how my creatives are stacking up against one another in a glance. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I wish Bing was included so that I could see all my digital ads ROAS totaled up for me. That's the only one I'm missing right now. I also wish that it included Pinterest in the creative cockpit and metrics like outbound CTR on Facebook. Also wish there was CVR by ad in the creative cockpit. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Time spent on reporting and also optimizing with the best information in front of me all at once. I would have to hop between platforms and GA before and now I can drill down to the numbers all at once. Review collected by and hosted on G2.com.

Etan E.
EE
Mentor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

TW's "Pixel" is a powerful attribution tool, especially for longer, many-touch buying cycles like my business offers. The feature set offers a glimpse into which channels and campaigns convert to purchase and mid-funnel email signups. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

It's limited regarding online-to-offline attribution and other more granular email metrics for businesses that aren't pure Online DTC Shopify Brands. And out of the gate, it's a bit pricey. It might be helpful to introduce an entry-level pricing tier. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

- Current: Helps me understand which marketing channels are most effective

- Future: Will become my default data dashboard

- Also future: Very excited about unlocking value from its AI prompt feature set Review collected by and hosted on G2.com.

Brittany S.
BS
Growth Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

The ease of the dashboard having all of our data in one spot is invaluable. I can make quicker and better strategic decisions when I am able to see everything at once, as I'm not wasting time having to find and check the accuracy of our marketing on a bunch of different platforms. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Honestly, nothing so far. I appreciate being able to integrate every marketing platform we use. I love having accurate data in a convenient format. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Having BETTER and EASIER ACCESS to critical marketing data. In an increasingly complex marketing mix, I know Triple Whale will always have all the data I need in one spot. Review collected by and hosted on G2.com.

Michael Y.
MY
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

The different levels of context you get from an ads POV but also from their Affluencer Hub. A large part of our business is influencer marketing and understanding that deeper is so valuable. I thought I knew our data but this has helped me so much! Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I just feel that there is so much I still need to learn but that is not a true dislike. I just like to fully use platforms so that is a good thing and will get better over time. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

It is teaching us where to prioritize our resources and what our output is on them Review collected by and hosted on G2.com.

Aaron P.
AP
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Everything all in one place to help us understand not only what ads are working, but the numbers behind our business and our clients. I also appreciate all of the updates that are always happening. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There are so many tiers for the pricing, I would like to have a one size fits all approach. Even if it was with pixel and all of those features and then not with the pixel. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

We are able to make more decisions for our brands that are more closely aligned with their goals. The biggest benefit is spending money on ads that are actually working right now. Review collected by and hosted on G2.com.

Juan A.
JA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Atributtion is the most helpful thing, I can see big differences between what Triple Whale says an ad sold and what Meta says. Also seeing the entire purchase of a customer after they click an add and what they bought is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

The dashboard part, for some reason the data is not correct, its as if the dont take into account returns or something, on the dashboard I get overestimated sales and ROAS Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Attribution 100%, knowing which ads are working and which arent, that way I can optimize our budget. Also seeing the purchase process and the products customers buy after seeing an ad Review collected by and hosted on G2.com.

Jason M.
JM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

The ease of use and how straight forward it is to integrate Klaviyo. I am an email consultancy owner and it really helps my clients get the correct attributions for email over GA. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I wish TW had a nicer way of integrating with a mobile device or ways to see data easier while on the go. I am also a Full Time Dad and sometimes I'm stuck working from my phone when we're out and about. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Triple Whale is helping me show the correct attribution for Email Marketing & SMS. It has a more even playing field when it comes to attribution across all channels. Review collected by and hosted on G2.com.

Alex G.
AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

I like the creative cockpit because it gives great insight about what works on Meta. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I think Willy Dashboards needs a lot of improvement. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Accurate attributions and the ability to view analytics from all channels in one place. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Very useful for top down view for a very fast reporting. Supports and tracks many different platforms as well. almost a no brainer for pulling out stats quickly.

However, some stats are not so accurate in pulling in data; they do not tally with shopify Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Not being able to pull out the daily stats/ metrics to analyse in Excel. I would have liked to go deeper to see how it does on a daily basis or create my own custom reports. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Helps greatly with my reporting to the higherups. Saves me a lot of time logging in to each and every campaign and digging out data. However, it lacks the ability to draw out specific metrics for more detailed dive through and also somehow, for all my campaigns / shopify, there is a slight amount that does not Tally Review collected by and hosted on G2.com.