Trax Retail
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Trax Retail
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4.5 out of 5 stars
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Trax Retail Reviews & Product Details

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Trax Retail Overview

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What is Trax Retail?

Trax Retail is a sophisticated software solution tailored for consumer packaged goods (CPG) manufacturers and retailers, aimed at enhancing visibility into store conditions and merchandising execution. This platform empowers users to collect, measure, and analyze real-time data regarding product placement and availability on store shelves. By leveraging advanced technology, Trax Retail enables businesses to make informed decisions that optimize their merchandising strategies and improve overall operational efficiency. The primary audience for Trax Retail includes CPG manufacturers and retailers who seek to enhance their in-store performance and address challenges such as out-of-stock (OOS) situations. With the increasing complexity of retail environments, having access to real-time insights is crucial for maintaining competitive advantage. Trax Retail’s Signal-Based Merchandising (SBM) solution engages a network of shoppers to gather critical data points, referred to as signals, that reflect current store conditions. This innovative approach allows businesses to quickly identify OOS issues and respond effectively, ensuring that products are available to consumers when they need them. One of the standout features of Trax Retail is its Flexforce, a flexible merchandising workforce that can be deployed to critical stores in near real-time. When OOS issues are detected, the Flexforce evaluates the situation on-site and collaborates with store managers to adjust inventory levels. This proactive approach not only mitigates potential sales losses but also allows brands to tailor their merchandising strategies based on real-time insights, directing resources to stores that have the highest impact on sales performance. In addition to its core functionalities, Trax Retail offers a suite of AI-powered tools designed to provide CPGs with comprehensive insights into their market positioning. Features such as Field Optimizer, Category Excellence, Contract Compliance, Perfect Store, Shelf Fix, and Dynamic Merchandising enable users to assess their performance against competitors. These tools facilitate a deeper understanding of market dynamics, allowing businesses to refine their strategies and enhance their competitive edge. Overall, Trax Retail stands out in the realm of merchandising solutions by combining real-time data collection with actionable insights, empowering CPGs and retailers to optimize their operations and drive sales growth. The integration of advanced AI capabilities further enhances its value, making it an essential tool for businesses looking to thrive in a fast-paced retail environment.

Trax Retail Details
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Product Description

Trax Retail Snapshot provides CPGs a rapid, cost-effective way to get a shopper's view of in-store conditions and gain unprecedented insights into merchandizing execution performance.

Seller Details
Seller
Trax
Company Website
Year Founded
2010
HQ Location
Boston, Massachusetts
Twitter
@TraxRetail
696 Twitter followers
LinkedIn® Page
www.linkedin.com
831 employees on LinkedIn®
Description

Trax is a leading provider of retail intelligence solutions that leverage computer vision and machine learning to optimize in-store execution and enhance shopper experiences. Their platform helps retailers and brands gather actionable insights through advanced image recognition technology, enabling them to improve shelf management, product placement, and inventory accuracy. Trax's innovative tools empower businesses to make data-driven decisions for better performance in the competitive retail landscape. For more information, visit their website at [traxretail.com](https://traxretail.com/).

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Overview Provided by:
Emily Swaney

Trax Retail Integrations

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Recent Trax Retail Reviews

Pierre R.
PR
Pierre R.Enterprise (> 1000 emp.)
5.0 out of 5
"THE solution for Perfect Stores execution tracking"
Easy to use for the frontline, improving their productivity in stores but also at home: no more time wasted to upload & classify shelves pictures. ...
Read more
Jessica C.
JC
Jessica C.Enterprise (> 1000 emp.)
5.0 out of 5
"The advantages of the APP are really clear"
Undboutedlu, the easy to use the app for final user. Training them is quite easy
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great partnership for new approach"
Our Trax Retail team have been great partners in establishing a new reporting capability to help measure how broadly our shopper programs are execu...
Read more

Trax Retail Media

Trax Retail Demo - Trax Image Recongition
Trax’s AI-powered image recognition delivers 96% accuracy, processing images from multiple sources to provide real-time insights.
Trax Retail Demo - Trax Data
Trax Data simplifies data collection and utilization, helping you uncover valuable insights that drive unexpected business opportunities. Quickly identify retail conditions and consumer behaviors and respond with speed to stay ahead.
Trax Retail Demo - Trax Execution
Combining computer vision and machine learning platforms with a scalable nationwide workforce, Trax is revolutionizing retail merchandising and activation.
Trax Retail Demo - Trax Engagement
Ditch margin-diluting discounts. Engage consumers with gamified shopping, personalized experiences across various touchpoints, and build loyalty by rewarding actions like viewing content, engaging with products, and making purchases.
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8 Trax Retail Reviews

4.5 out of 5
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8 Trax Retail Reviews
4.5 out of 5
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4.5 out of 5
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Trax Retail Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
Here's how.
Pierre R.
PR
Trade Marketing Stores Director - Professional Beauty
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Trax Retail?

Easy to use for the frontline, improving their productivity in stores but also at home: no more time wasted to upload & classify shelves pictures.

Great KPI tracking across channels: from HM/SM, to B2B stores and Travel Retail.

Trax Retail also enables suppliers to open merchandising discussions with Retailers: optimizing planograms, stock level, POS... and then share regular update.

Last, the photobank part is very convenient to compile competitive information and features execution in stores. Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

Puzzle mode may double count twice some shelves, creating biases in the dashboard. Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

We use Trax Retail to track KPIs @ our key customers across channels (HM/SM, B2B & Travel Retail)

It's a 2 in 1 solution: capturing retail metrics, and also compiling a huge stores pics database - much more convenient than our former Share Point folders.

Last, it also improves frontline productivity: no more time wasted to tick boxes for distribution tracking, and more time spent to sell our initiatives & promotions! Review collected by and hosted on G2.com.

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Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Trax Retail?

Our Trax Retail team have been great partners in establishing a new reporting capability to help measure how broadly our shopper programs are executed. They have created unique dashboards to help with data analysis. We are now on our 4th round of program tracking, and the output is becoming more automated and easier to interpret. The team is very communicative and provide ongoing updates for us. Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

We really enjoy the service and data provided by Trax Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

Trax Retail allows us to know where our shopper programs were executed in stores. Review collected by and hosted on G2.com.

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Jessica C.
JC
Information Sistem Business Partner Manager NOLA
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Trax Retail?

Undboutedlu, the easy to use the app for final user. Training them is quite easy Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

all the long way to train the AI and setup all the categories and sku's it's a long journey. Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

Visibility of our products in different retailers Review collected by and hosted on G2.com.

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Verified User in Dairy
AD
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Trax Retail?

Great customer support, friendly user implementation and easy to use by our field force. Detailed and friendly dashboards Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

It is quite pricey vs other similar solutions Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

It is helping us to monitor and evaluate our in-store execution Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Trax Retail?

Trax combines innovative technology with responsive service and a solution-oriented approach. Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

TRAX could use some improvements in their organizational structure and field force consistency. Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

Understanding how our customers are implementing our programs and correcting opportunities at retail. Review collected by and hosted on G2.com.

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Erik D. R.
ER
President and CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Trax Retail?

Easy agreements, wide range of services provided, better than industry typical pricing. Strong performance and tracking measurements Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

Services require multiple weeks to execute Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

Low cost, effective execution Review collected by and hosted on G2.com.

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Verified User in Food Production
UF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
What do you like best about Trax Retail?

Simplify the implementation of the program. Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

The platform is not optimal for viewing images and exporting via Excel! Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

Check that the product was indeed on the shelf and at the right price, replenishment. Review collected by and hosted on G2.com.

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Verified User in Consulting
CC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Trax Retail?

Trax help by optimising operations which in return maximise cost saving and revenue. Review collected by and hosted on G2.com.

What do you dislike about Trax Retail?

I think as a new technological advancement it's doing good but they should have some free credits for clients to use so that they can understand the benefits more Review collected by and hosted on G2.com.

What problems is Trax Retail solving and how is that benefiting you?

It is digitising real world stores and in process maximising the operational effectiveness Review collected by and hosted on G2.com.

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Trax Retail
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