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LeanData Reviews & Product Details

LeanData Overview

What is LeanData?

Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. LeanData is the gold standard in modern revenue orchestration and an essential element of the modern RevTech Stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences. LeanData Revenue Orchestration simplifies your buyer journeys and delivers world-class customer experiences to accelerate time to revenue by: ● Routing - Visualize and immediately activate plays with no-code, drag-and-drop lead routing ● Matching - no-code smart algorithms deliver 95% lead-to-account matching accuracy ● Engagement - Provide revenue teams with accurate data at the right time ● BookIt - Instantly qualify, assign, and schedule the right meetings with the right people, every time. ● Integrations - With drag-and-drop simplicity, you can connect the right data to the right sellers – across platforms – at exactly the right time.

LeanData Details
Product Website
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Product Description

LeanData helps companies make the most of their demand through lead to account matching and intelligent lead routing.

How do you position yourself against your competitors?

Free your RevTech stack, don’t freeze it. LeanData empowers revenue teams to escape Revenue Orchestration breakdowns that lead to dead capacity, friction, and poor prospect experiences that slow growth. Flexible, easy, drag-and-drop workflows, automate friction-free processes and handoffs between people and tools, both within Salesforce and across your third-party applications. Today’s growth leaders are freeing their RevTech stacks with LeanData’s unique, node-level integrations that let them add or swap third-party applications like Outreach, Clearbit, 6sense, Sendoso, and UserGems with drag-and-drop simplicity.


Seller Details
Company Website
Year Founded
2012
HQ Location
Santa Clara, CA
Twitter
@LeanData
4,107 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®
Description

LeanData, Inc. is a technology company that specializes in lead management and routing solutions for B2B organizations. Their platform focuses on streamlining the process of matching leads to the appropriate sales representatives, enhancing the efficiency of sales operations. LeanData offers tools for lead-to-account matching, attribution, and analytics, enabling businesses to optimize their sales strategies and improve conversion rates. For more information, visit their website at https://leandata.com.


Anthony A.
AA
Overview Provided by:

Recent LeanData Reviews

Brandon J.
BJ
Brandon J.Mid-Market (51-1000 emp.)
4.5 out of 5
"Routing And Deduplication"
LeanData makes it really easy for us to build out all of our routing in one place. I've been able to simplify our routing process and make it easy ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Game-Changer for Lead Routing and GTM Efficiency"
The most helpful part of LeanData is its powerful and intuitive lead and opportunity routing engine. The visual flow builder makes it easy to desig...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Excellent!"
flexibility for managing lead routing, matching, and data quality within Salesforce

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

17%

Perceived Cost

$$$$$
View More Pricing Information

LeanData Media

LeanData Demo - Matching
LeanData’s lead management expertise helps you effectively connect leads to accounts within your company’s database. Our top-notch fuzzy matching algorithm is designed to look beneath the surface and match your leads based on multiple fields beyond basic email domains.
LeanData Demo - Lead Matching & Routing Graph
An overview of LeanData's Lead Matching and Routing Flowbuilder. Visualize and activate plays with no-code, drag-and-drop automation. Rewire processes at will to absorb strategy shifts, reorgs, and territory changes in moments—not months.
LeanData Demo - Round Robin
LeanData allows companies to set up multiple, robust round robins to support all complex routing rules for leads, contacts, accounts, and opportunities.
LeanData Demo - ABM Campaign Member Routing
In LeanData Routing, the Hold Until Enrichment node allows the Operations team to selectively — when they want, and only when deemed necessary — enrich Leads and Contacts using any data enrichment vendor that populates fields in Salesforce, including Clearbit, Cognism, SalesIntel, ZoomInfo and ot...
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Video Reviews

938 LeanData Reviews

4.6 out of 5
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938 LeanData Reviews
4.6 out of 5
938 LeanData Reviews
4.6 out of 5

LeanData Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Louisa S.
LS
Senior Director Revenue Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

The audit logs are amazing for tech teams who are managing complex integration environments and need to see exactly how and why something is breaking down. I reference them every single day.

The layout of the graphs makes everything visual and clear to understand; love the ability to color code and annotate everything. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

It's a double edged sword - it can do anything, which means you need to have a very clear point of view on what you want to use it for, or else you can get lost in the complexity and nuance. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Leandata has helped us shift to an account based sales model and have record assignment that matches it. Leandata has also helped create a lot more visibility for our RevOps, sales, BDR, and customer success leaders to understand the distribution of leads/opps/cases across their teams. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

The most helpful part of LeanData is its powerful and intuitive lead and opportunity routing engine. The visual flow builder makes it easy to design, test, and deploy complex routing logic without needing code — and it’s flexible enough to support real-world GTM structures like round robins, ownership territories, handoffs between teams, and edge-case logic.

It also adds a layer of transparency and accountability by allowing us to trace exactly how and why a lead or opportunity was routed, making debugging and optimization much easier. This has significantly improved our speed-to-lead, pipeline hygiene, and rep productivity. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Honestly, I don’t have anything negative to say about LeanData. It’s been a reliable and impactful tool for our GTM operations, and the support team has always been responsive and helpful. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

LeanData is helping us solve some major operational challenges across our go-to-market teams, especially around lead and opportunity routing, ownership assignment, and cross-functional handoffs. Before implementing LeanData, we relied on manual processes that caused routing delays, ownership confusion, and inconsistent rep coverage. Since adopting it, we've been able to respond to leads much faster, assign accounts and opportunities more accurately, and create a smoother experience when passing work between SDRs, AEs, and CSMs. As a result, we’re seeing greater efficiency, improved pipeline visibility, and better overall performance throughout the sales funnel. Review collected by and hosted on G2.com.

Brandon J.
BJ
Revenue Operations Systems Adminstrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

LeanData makes it really easy for us to build out all of our routing in one place. I've been able to simplify our routing process and make it easy to follow as other people evaluate the graph. The interface is easy to use and has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Sometimes it is a little difficult working across objects since there is some limitations around that, but most things are able to be solved with a simple workaround. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

We primarily use LeanData for routing our inbound leads and deduplicating accounts/contacts. We are able to have a simple graph that allows us to have complex routing in place, but it is easy to understand for those that look at it. It also gives us matching and merging through the LeanData app which is a much more user friendly interface than the Salesforce default. Review collected by and hosted on G2.com.

Aniket P.
AP
Senior Business Systems Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Ease of configuration and the intuitive UI. You don't always need a developer for changes since the system is so easy to understand and implement. Integrating Slack was a nice addition for notifications to routed users. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Graphs can get really complex when business logic is diverse with multiple business units using the same objects. If there was a way to allow multiple active graphs the way we have flows in salesforce that could be helpful. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Routing via round robin was helpful in solving our particular use case for assigning account ownerships. Review collected by and hosted on G2.com.

Daniella W.
DW
Marketing Operations Coordinator
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Stevanie at LeanData! I reached out for help in understanding our existing setup (as it's something I inherited) and she was SO helpful. She came to our call having already reviewed our flows and provided many great improvement recommendations.

LeanData allows us to automate SO many processes. To name a few: converting leads to contacts, checking for dupes when new leads are generated, creating records to match new leads generated (after checking to see if account already exists in SF), automatically populating opportunities when specific trigger criteria is met... and we're just getting started.

Random fun fact: I love that you can customer label and COLOR nodes in your flows. The color coding is a great visual aid when making changes to logic; additionally, the customer node labeling gives you the ability to easliy decipher audit logs to see what paths records took in your flows. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

It is odd that you can only have ONE flow active per record type. Although I did learn that you can have various entry points and "islands" of actions. 🤷🏻‍♀️ Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Automated data hygeine. Review collected by and hosted on G2.com.

Verified User in Facilities Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

From a Salesforce Admin's perspective, the drag/drop routers are very similar to Flow. The graphs allow you to build complex automation with plenty of if/then variables to ensure leads or contacts are routed to the right people at the right time. Easy to build, but leaves plenty of room to expand as your usecase demands.

I've implemented the tool twice in the last 6yrs; the increased functionality between those periods is night and day. Plenty of knowledge articles, and their Admin exam reinforces the core functionality very well. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Like any automation, it's up to the stakeholder and admin to review and maintain. The graphs allow for lots of flexibility, but a 'debug' mode would be a huge help to see how a record runs through the current state in real time, allowing you to inutitively see successes/failures - not just rely on the routing insights to see a cumulitive view of records. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Data cleanliness through duplicate alerts/merging - using LeanData's mix of fuzzy and fine paremters provides us with confidence that records are sent through the correct Industry lines to our round robin pools in in a timely manner Review collected by and hosted on G2.com.

Response from Katie Dunlop of LeanData

Hi there!

Thanks so much for taking the time to leave a review! We’re so glad to hear that LeanData is solving for your complex routing needs. We recently released a powerful feature called Routing Preview which allows you to pull in and edit test records directly within the Graph Editor to preview their outcomes. It should make real-time debugging easier! Please don't hesitate to reach out to your Customer Success Manager to schedule time to connect if you'd like a walkthrough.

Thank you,

Katie Dunlop

Customer Marketing Manager

See how LeanData improved
Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

The ease of implementation was amazing. Always felt fully supported throughout the whole process. I use LeanData daily and have been very impressed with the continuous number of new features which opens the doors for process improvements - all boiling down to the best speed to lead times possible.

Setting up/editing the routers in the platform is also extremely easy, love the visual aspect of it in comparison to other competitors. Lastly, the number of integrations LeanData has ensures you can integrate routing functions with a variety of tech stack tools (Ex. MS Teams, Slack, Outreach, Groove, etc.) Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Occasionally when editing the router, an error message will pop up after a while that prevents me from saving any of my edit progress. I am then ultimately forced to close and reopen the graph which then defaults to the point of the most recent save. Super frustrating to have to re-do any edits that were unsaved.

Easy workaround for this is to save your graph while editing every 5-10min. While this issue is not frequent, it is unpredictable in terms of when it will happen. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

- Streamlined routing flows which improve speed to lead times with the ability to auto enroll contacts into Flows/Sequences; reducing manual work for our SDR's.

- Ease of use, ability to make large edits to our routing structure in record time. Review collected by and hosted on G2.com.

Grace E.
GE
Director of Revenue Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

I've worked with a few different routing tools and LeanData is has been been the strongest tool I've had the opportunity to use. I have had the opportunity to both implement LeanData and migrate from another routing tool, and I have also inherited existing LeanData flows created by another user. I like the visualization of the platform - my mind works best when I can actually see the workflow. The number of nodes is expansive and the way it's able to reference multiple object relationships is fantastic.

I appreciate that the LD product team is constantly working to improve both the tools functionality and the user experience. The recent release of snippets and being able to retrigger routing through the routing log instead of having to run a one-time router through the scheduler is a big efficiency for my team. They've made a lot of changes over the last few years and I find an impactful improvement in most of their releases. Territory routing is pretty easy to understand as are setting up round robin pools.

My team and I are in the tool daily. Routing is a living, breathing model, regardless of the solution you use, and the audit log makes it very easy to understand why a record did or didn't route the way it did.

I've been through a few LD integrations. I have had different experiences, but overall I find that the PM assigned to the project does a good job at keeping the project on track. The LD team will help build your model if that's what you prefer and they do help with testing as well.

I've also had different experiences with LD support but for the most part they are quick to resolve the issue. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

This isn't LeanData specific, but routing can get overcomplicated pretty easily, and sometimes following the complexities within the flow can be difficult. I do wish that there was an easier way to compartmentalize more complex sections of our router. Currently you can only have one live flow. I'd like it if I could break out different parts of our flow into different graphs and request those graphs through a parent graph instead of having everything live on a similar graph.

I do wish there was a way to organize the content within the different sections, for example if we were able to create folders and archive older routing models instead of having them all displayed in one area.

None of my wish list items impact the tools functionality. I have no qualms with the functionality of the router itself.

In transparency, there was once a bug within the tool that incorrectly merged 900 records within our Salesforce. The data isn't backed up in a server, so pulling the records apart was very difficult, if not impossible for some records. This was a one-off but it did happen. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

We use LeanData for lead to account matching and contact routing. We utilize round robin pools, user schedules, territory routing, pool capping, and pool weighting. We also use the Teams integration for user notifications. It is our only routing tool. Review collected by and hosted on G2.com.

Gwen S.
GS
Head of Global Business Development
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Ease of use for SDR/BDR leadership

ability to set up pools, capacity, re routing, vacation coverage, flexibility on holidays and work days

If you have any sort of complication for ICP, products, size, regions etc makes it a breeze

very smart matching when end user doesn't provide corporate email or to help with parent child acconts across regions

Implemnted at one company and used at two

Would HIGHLY recommend to anyone who needs help to scale routing

Integeration with slack is critical for not only employee workflow but audits, leadership insight and cross functional collaboration Review collected by and hosted on G2.com.

What do you dislike about LeanData?

More 1:1 time with CSM but understand that is dependant on organization size Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Challenging routing based on named account strucutre and then compare against industry and size

Ability to navigate a 4 day work week

Ensure quick follow up with options to re route leads that are not worked

Communicate with cross functional teams real time on lead quality Review collected by and hosted on G2.com.

Astha S.
AS
Market Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about LeanData?

i have been trained on lean just 2 months back so far my experince with lean data has been amazing. It changed my life for better , now i do not struggle with lead routing. Manual task of converting leads to contacts and checking duplicates was killing alot of my work time. Thank you Leandata for easing my job. I love vacation option for lead routing when any sales rep is away on vacation. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

So far i have not encounterd anything wrong with leandata. It is amazing and has eased my job alot. There is noting so far i dislike about leandata. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Major problem it is solving saving alot my work time and saving me from alot of manual labour. It is amazing for checking duplicates and best for lead routing. Review collected by and hosted on G2.com.