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Koala Reviews & Product Details

Koala Overview

What is Koala?

Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

Koala Details
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Product Description

Your best prospects are researching your website or trying your product right now. Koala supercharges your outbound motion by automatically triggering a genuinely helpful message at the perfect time.


Seller Details
Seller
Koala
Year Founded
2022
HQ Location
San Francisco, California
Twitter
@getkoala_com
214 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Description

Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.


Tido C.
TC
Overview Provided by:

Recent Koala Reviews

Matthew N.
MN
Matthew N.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Intent Tooling"
Clearly indicates which companies are on your webpage, and what links they're exploring in real time. Takes the guesswork out of outreach - I use K...
Frederik F.
FF
Frederik F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Awesome product"
The live map of users enables me to take action on visiting accounts super quickly
Baily B.
BB
Baily B.Mid-Market (51-1000 emp.)
5.0 out of 5
"One of the most powerful investments we've made"
Tido, Netto, Sam & the Koala Team are building something amazing. As a heavy PLG company, knowing who is on our site/signing up for our product has...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

4 months

View More Pricing Information

Koala Media

Koala Demo - See which accounts and visitors are new & trending.
See which accounts and visitors are new & trending.
Koala Demo - Identity at the visitor level to give your sellers actionable insights
Identity at the visitor level to give your sellers actionable insights
Koala Demo - See all intent signals for every visitor
See all intent signals for every visitor
Koala Demo - Identity at the visitor level to give your sellers actionable insights
Identity at the visitor level to give your sellers actionable insights
Koala Demo - Send instant alerts on accounts and visitors to Slack
Send instant alerts on accounts and visitors to Slack
Koala Demo - Analyze top pages, contacts, signals and sources
Analyze top pages, contacts, signals and sources
Answer a few questions to help the Koala community
Have you used Koala before?
Yes

28 Koala Reviews

5.0 out of 5
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28 Koala Reviews
5.0 out of 5
28 Koala Reviews
5.0 out of 5

Koala Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Baily B.
BB
Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

Tido, Netto, Sam & the Koala Team are building something amazing. As a heavy PLG company, knowing who is on our site/signing up for our product has had such a massive impact on our net-new business pipeline gen, and also net-new ARR. The intent signals that Koala is surfacing allow us to target buyers that are early in their buying journey - proactively reaching out ensures that we begin converstations with them before our competitors do. As a result, we have seen a significant impact on Opp to Closed Won conversions from this source.

What's been more impressive is how much Tido, Netto & Sam care about their customers. They have gone above and beyond to make sure that Vercel has been successful in using Koala, from Salesforce integrations, data analysis, new product features/rollouts, proactively asking for feedback. Our success with Koala couldnt' have happened without this team's support! Review collected by and hosted on G2.com.

What do you dislike about Koala?

Slack notifications are only a "moment in time" - building Koala SFDC dashboards for all customers would be a huge value add. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

The ability to know who is on our website or signing up for our product - the team now knows who they should proactively reach out to and what that visitor cares about based on that visitor's intent Review collected by and hosted on G2.com.

Jon E.
JE
Sr. Product Growth Manager
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

Koala has been a game-changer for our sales team. Some of the key benefits we've seen:

Easy setup - we were able to get up and running quickly by connecting Koala to our marketing site (pixel/script), product (via Rudderstack SDK for real-time events and server-side API for BigQuery data), Salesforce (CRM) and Outreach for email campaigns.

Real-time data access - Koala gives our sales reps easy access to customer data that was previously siloed in different systems. Having this 360 degree view has enabled much more relevant and timely outreach.

Powerful account scoring – accounts are scored based on ICP fit (looking at your previously won accounts) and Intent (combining intent signals from markerting site, product and G2) – it just works!

Advanced features - beyond the core product, Koala includes powerful features like automated outbound emails that have driven great open rates and meeting bookings for us. The content report feature has also uncovered key behavioral signals that correlate with opportunity creation.

Flexible data model - Koala supports flexible product data modeling (e.g. a single account can hold multiple unique projects) and complex rules for defining PQA triggers based on product data. We're well on our way to implement our ideal account scoring and assignment flows.

Responsive team - the Koala team is always there to help and is very open to our product suggestions and feature requests. It feels like a true partnership. Review collected by and hosted on G2.com.

What do you dislike about Koala?

There's honestly not much to dislike about Koala, but a couple areas for improvement:

- More opionionated "home screen" for sales reps with prioritized list of accounts and signals to action on (I know this is coming soon though)

- ICP fit scoring based on custom account traits, e.g. self-reported company size (currently it relies solely on Clearbit data) Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Koala is solving several key problems for us:

Data silos - By integrating all our customer data from marketing, product usage, CRM and sales outreach, Koala provides a unified 360 view of each account. This enables our sales team to have much more context for their outreach.

Lack of real-time insights - Koala makes customer data available to sales in real-time, as soon as key events happen. No more waiting for data syncs or manual reports. Sales can act on the freshest signals.

Manual lead prioritization - With Koala's flexible account model, we can define complex account scoring rules to bubble up the highest value accounts for sales to engage. Reps no longer have to manually sift through leads and accounts.

Disconnected outreach - Koala's email automation features allow sales to trigger personalized outbound campaigns based on specific customer behaviors. Open rates and responses have improved significantly.

Visibility into what's working - The content analytics in Koala help identify which marketing assets, product features, and sales tactics are most correlated with positive outcomes. We can optimize our playbooks based on data.

Overall, Koala has empowered our sales team to work smarter and more efficiently. They can now focus their time on the right accounts, equipped with the right context, to have more productive conversations. We've seen significant improvements in key metrics like response rates, opportunity creation, and win rates. Review collected by and hosted on G2.com.

Frederik F.
FF
Product Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

The live map of users enables me to take action on visiting accounts super quickly Review collected by and hosted on G2.com.

What do you dislike about Koala?

Can't think of much. Pretty solid product. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Knowing who's on our site and being able to take action on it. Review collected by and hosted on G2.com.

Lindsay G.
LG
Growth Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

First, the team is truly phenomenal. Using Koala means you have access to some of the smartest people I know. Second, the data! Understanding what our users are doing across our site makes sales and marketing efforts so much better. We're currently using Koala to prospect (of course) but also to do automated outbound, personalized site expriences, and further down funnel conversion. Review collected by and hosted on G2.com.

What do you dislike about Koala?

Everything has been really great. The team is still small so understanding that you're getting flexibility and potentially early features. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Our company mainly uses Koala for visitor identification to help our SDRs and AEs close deals. However our website PM uses this data to personalize our site experience and our Demand Gen team uses this data for auto outbound email sequences. Review collected by and hosted on G2.com.

Daniel  S.
DS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

Koala provides a lot of useful data about buyer intent. We use this intent in our MQL infrastructure and have seen tangible pipeline and bookings as a result of acting on intent signals. Apart from that, Koala provides our AEs insight into deals -- are the prospects looking at our website, engaging with our product, etc..

The team is also amazing. The founders are very receptive to feedback and are continuously improving and developing the product. They want it to be as useful as possible and so operate with a high level of integrity. They are also just really nice people to work with. Review collected by and hosted on G2.com.

What do you dislike about Koala?

Koala is still a new tool and so not everything is perfect. One of the biggest pain points is not having as much clarity on the visitors, and it would be really nice to have the Koala data sync to Salesforce on existing accounts and contacts. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Koala helps us prioritize which accounts and visitors to go after, and it provides rich data on key buyer signals. Review collected by and hosted on G2.com.

Sam L.
SL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

Koala has been an awesome tool for my company's Marketing department and Sales reps thus far.

The Sales reps have really appreciated the notifications Koala sends them when someone from one of their Accounts high levels of intent, as well as understanding the overall "trend" of their Accounts' recent engagement.

The Marketing team has found a lot of value in using Koala's content reports, which gives them an idea of what content tends to help drive our prospects down the marketing funnel.

Personally, I work in Marketing Operations and have gotten a *ton* of value out of Koala. It's been great to see Koala continually expand their offerings since we have been their customer, including the valuable integrations they've built into the product. We've been running experiments with their Automated Outbound functionality for a few months and have seen a lot of really promising results thus far.

The Koala team is super responsive with their support, and will gladly work with me on any bugs or configuration issues I run into in a timely manner.

I tend to find myself spending more and more time in Koala's platform with every passing week. Overall, the product is easy to use and I would definitely recommend it to anyone who is interested. Review collected by and hosted on G2.com.

What do you dislike about Koala?

There's nothing I truly dislike about Koala. My only minor gripe is that sometimes I get lost in the navigation (the more marketing-focused items are in Settings, for example). This could be more of a personal problem, and as I use the product more I'm starting to remember where things are ;) Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Koala is helping us determine which accounts are showing a high propensity to buy, informing us what content tends to correlate with successful sales conversion, and helping us automate some of our outbound selling efforts. Review collected by and hosted on G2.com.

Brook P.
BP
Head of marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

Our SDR & marketing teams use Koala to get insights about people from target accounts that are visiting our site. This is really useful on its own, but we also love all the reporting and workflows built on top of this data (e.g., automated outbound messages, custom notifications, reporting on source/UTM....). Review collected by and hosted on G2.com.

What do you dislike about Koala?

Some of the reports we love are a bit hidden in the UI, so you have to dig around to realize what all is available. Not a huge deal but I've definitely stumbled across some really useful reports. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

- analytics about accounts' activity on our website and with our content Review collected by and hosted on G2.com.

Dor S.
DS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

The team is delivering faster than any other team in SaaS

Set of features and capabilities is beyond expectations

We are a lot more succsseful than before approaching the right customers in the right momenet with the most appropriate information to help them become successful in adopting our product.

Our Sales team uses Koala daily, getting up and running has been so easy and smooth (our Engineering team was incredibly impressed, which is hard to achieve on its own, and they are not daily users even! ) Review collected by and hosted on G2.com.

What do you dislike about Koala?

I wish I knew Koala earlier. We are only scratching the surface of what we can achieve with it, and I wish we had more bandwith to unlock more! Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

In 2024, outbout is getting harder and harder, buyers experiencing cold-outreach fatigure.

Koala help us steer our limited energy in the best directions, resulting in much higher ROI on where we spend our time.

Additionally, it help exposing areas where we can do better in our messaging, funnel and more. Review collected by and hosted on G2.com.

Lauren W.
LW
VP, Global Inside Sales and Sales Development
Computer Software
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

I’m always on the lookout for tools that can streamline operations and boost productivity. When I first heard about Koala, it sounded too good to be true. After several weeks of evaluation, we decided to implement Koala and give our SDR and Sales team access, but we didn’t mandate it. We also didn’t host any team-wide training, we simply sent out an email with a sign-up link. A few reps logged in and before we knew it, it had spread like wildfire.

Koala lets reps immediately reach out to hot prospects who are checking out your website with personalized (OR automated) outreach. We can see exactly what our prospects are interested in, then tailor our messaging accordingly.

Their latest feature is an SDR’s dream. We can now automate outreach for leads that don’t meet our ’threshold’ and ensure they’re auto-added to a value-based nurture sequence. It removes hours of admin work for my reps, and we book meetings we otherwise wouldn’t.

Suffice it to say, Koala has been an absolute game-changer for our Sales and SDR teams. From the moment we implemented it, we experienced a noticeable shift in how many meetings and opportunities we were able to generate. Our reps love using the tool (it has one of the best UX designs I’ve seen on the market) and the seamless integration between Outreach saves us a minimum of 5+ minutes per lead that we’re reaching out to.

The most impressive part of Koala is how quickly and easily we were able to get it up and running. It’s intuitive to use, the slack notifications were extremely easy to set up, and it’s now a part of our core sales tech stack.

The founding team is constantly asking for our feedback and product recs, making changes, and building even cooler tools. I have no doubt that Koala will be a commonplace staple tool, akin to the likes of LeanData and Outreach, for Sales and SDR teams within the next two years. We’ve seen a minimum 20X investment in the past 6 months, and I would highly recommend this to any Sales or SDR team on the planet. Review collected by and hosted on G2.com.

What do you dislike about Koala?

Thus far, we haven't had any issues with Koala or the support their team has provided! Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

We catch prospects the minute they start browsing around, we re-engage with stale late stage opportunities the second we see someone on our website, and we’re genuinely able to connect with our prospects and customers on their terms, when THEY want to be engaged, instead of sending aggressive emails and follow-up notes that don’t land. Review collected by and hosted on G2.com.

Taylor B.
TB
Growth + Content Marketing
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Koala?

I've been using Koala for a while now, and I'm consistently impressed by its straightforward, user-friendly interface. It really simplifies the process of gaining marketing insights. More than just the tool itself, Koala's team makes a big difference—they're always ready to help and incredibly easy to reach. It’s this combination of a great product and excellent support that keeps me coming back. Review collected by and hosted on G2.com.

What do you dislike about Koala?

Continuing to expand their marketing tool and intelligence suite would not only provide users with more comprehensive data but also enrich the insights available. Review collected by and hosted on G2.com.

What problems is Koala solving and how is that benefiting you?

Koala is bridging the gap between demand generation and sales. By integrating targeted marketing intelligence directly with sales strategies, Koala empowers teams to align more closely, driving better results and smoother transitions from leads to closed deals. Review collected by and hosted on G2.com.