ZoomInfo Marketing Features
What are the features of ZoomInfo Marketing?
Lead Management
- Account Identification
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
Platform Additional Functionality
- Multivariate Testing
- Integrations
Lead Monitoring
- Features
- Performance
- Identification
Data Capture
- Websites
- Data
Analytics
- Export/Import
- Reporting
Customization
- Forms
- Integration
ZoomInfo Marketing Categories on G2
Filter for Features
Lead Intelligence
Market Insights | As reported in 33 ZoomInfo Marketing reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 83% (Based on 33 reviews) | |
Account-level Insights | Based on 33 ZoomInfo Marketing reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 86% (Based on 33 reviews) | |
Lead Analysis | Based on 31 ZoomInfo Marketing reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 81% (Based on 31 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 34 ZoomInfo Marketing reviews. | 83% (Based on 34 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 33 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 80% (Based on 33 reviews) | |
Account Identification | Based on 34 ZoomInfo Marketing reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 86% (Based on 34 reviews) |
Marketing Campaigns
Omni-Channel Tracking | As reported in 31 ZoomInfo Marketing reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 82% (Based on 31 reviews) | |
Revenue Planning | As reported in 31 ZoomInfo Marketing reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 74% (Based on 31 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 33 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 75% (Based on 33 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 29 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 76% (Based on 29 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 31 ZoomInfo Marketing reviews. | 82% (Based on 31 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 28 ZoomInfo Marketing reviews. | 77% (Based on 28 reviews) |
Attribution
Lead Opportunity | Aligns lead scores with predefined lead distribution criteria This feature was mentioned in 20 ZoomInfo Marketing reviews. | 87% (Based on 20 reviews) | |
Lead Assignment | Based on 20 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Matches and assigns leads to the correct sales representative | 87% (Based on 20 reviews) | |
Pipeline Acceleration | Determines which leads should be prioritized and then accelerates them up the pipeline This feature was mentioned in 20 ZoomInfo Marketing reviews. | 86% (Based on 20 reviews) |
Discovery
Lead Management | Based on 20 ZoomInfo Marketing reviews. Integrates with lead capture and lead intelligence tools to discover leads | 91% (Based on 20 reviews) | |
Scoring/Ranking | Creates and assigns scoring system to rank the viability of leads This feature was mentioned in 18 ZoomInfo Marketing reviews. | 88% (Based on 18 reviews) | |
Lead Context | Based on 20 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Integrates with CRM or marketing automation tools to contextualize lead data | 91% (Based on 20 reviews) |
Management
Conversion Viability | As reported in 18 ZoomInfo Marketing reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities | 89% (Based on 18 reviews) | |
Workflow | Aligns lead scores and strategy with existing sales operations 19 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 84% (Based on 19 reviews) |
Platform
Data Synchronization | Based on 20 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Syncs lead data within the sales database for consistency and accuracy | 83% (Based on 20 reviews) | |
Analysis | Based on 18 ZoomInfo Marketing reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities | 87% (Based on 18 reviews) | |
Live chat | Provide tools for live chat on one's website. | Not enough data | |
Integrations | Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. | Not enough data | |
Branding | Has the ability to customize look and feel of chatbot to match` company branding. | Not enough data | |
Analytics | Gives user the ability to analyze conversations with the chatbot and see its performance. | Not enough data | |
A/B testing | Allows users to test the efficacy of various responses through A/B testing. | Not enough data | |
Role-based access | Allows for varying access to chatbot and admin settings, depending on user, their role, etc. | Not enough data | |
Collection of information | Can collect and store information from interlocators, such as email, phone number, etc. | Not enough data |
Communication
Pop-up Chat | Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | Not enough data | |
Notifications | Delivers notifications to both sides of the conversation. | Not enough data | |
Targeted Emails | Sends automated emails to further engage clients and potential clients. | Not enough data | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. | Not enough data | |
Co-Browsing | Allows agents to join a customer's browser session and navigate through the website with them. | Not enough data |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. | Not enough data | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Messenger
Sequencing | As reported in 20 ZoomInfo Marketing reviews. Mapped-out responses for conversations. | 83% (Based on 20 reviews) | |
AI | Based on 20 ZoomInfo Marketing reviews. Artificial intelligence (AI) and chatbot involvement. | 88% (Based on 20 reviews) | |
Live Chat | Live human component of conversations. This feature was mentioned in 21 ZoomInfo Marketing reviews. | 86% (Based on 21 reviews) | |
Customization Interface | As reported in 21 ZoomInfo Marketing reviews. Quality of interface for designing and customizing conversation maps. | 87% (Based on 21 reviews) |
Channels
Social Media | Conversations enacted over social media. This feature was mentioned in 19 ZoomInfo Marketing reviews. | 82% (Based on 19 reviews) | |
Website | Conversations enacted through embedding or pop-ups on websites. 22 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 90% (Based on 22 reviews) | |
Text Message (SMS) | As reported in 15 ZoomInfo Marketing reviews. Conversations enacted through text message (SMS). | 77% (Based on 15 reviews) | |
Voice Assistants | Conversations enacted through voice assistants. 16 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 74% (Based on 16 reviews) | |
Other | As reported in 17 ZoomInfo Marketing reviews. Conversations enacted through other channels. | 80% (Based on 17 reviews) |
Customers
Targeting | Based on 21 ZoomInfo Marketing reviews. Overall quality of customer targeting based on needs or situations. | 90% (Based on 21 reviews) | |
Profiles | Based on 22 ZoomInfo Marketing reviews. Creation and modification of customer profiles based on conversations. | 92% (Based on 22 reviews) | |
Analytics | Reporting based around specific and overall conversation results. This feature was mentioned in 22 ZoomInfo Marketing reviews. | 86% (Based on 22 reviews) | |
Lead Gathering | Capture and organization of leads from conversations. This feature was mentioned in 20 ZoomInfo Marketing reviews. | 86% (Based on 20 reviews) | |
Sales Conversion | Based on 21 ZoomInfo Marketing reviews. Success rate of conversations leading to customer purchases. | 87% (Based on 21 reviews) |
Platform Basics
Centralization | Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 13 ZoomInfo Marketing reviews. | 82% (Based on 13 reviews) | |
Account Identification and Segmentation | Based on 12 ZoomInfo Marketing reviews. Builds, defines, and segments targeted account audiences. | 88% (Based on 12 reviews) | |
Lead-to-Account Matching | As reported in 12 ZoomInfo Marketing reviews. Matches leads to accounts for account-based marketing efforts. | 88% (Based on 12 reviews) | |
Retargeting | See feature definition | Ability to retarget the correct buyer personas within targeted accounts from your website. This feature was mentioned in 42 ZoomInfo Marketing reviews. | 88% (Based on 42 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 10 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 82% (Based on 10 reviews) | |
Revenue Analytics | Based on 10 ZoomInfo Marketing reviews. Provides a complete view of how all ABM programs drive revenue. | 77% (Based on 10 reviews) | |
Campaign Measurement | Based on 39 ZoomInfo Marketing reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. | 82% (Based on 39 reviews) | |
Attribution | Based on 41 ZoomInfo Marketing reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 79% (Based on 41 reviews) |
Platform Additional Functionality
Integrations | Based on 12 ZoomInfo Marketing reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 85% (Based on 12 reviews) |
Platform Additional Functionality
Multivariate Testing | As reported in 39 ZoomInfo Marketing reviews. Ability to test and optimize ad creative and content. | 76% (Based on 39 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 38 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 83% (Based on 38 reviews) |
Responses
Customization | Customize your chat workflows with rules and automations. | Not enough data | |
Control | Control who the chatbot converses with (and when). | Not enough data | |
Route To Human | Has the ability to connect interlocator with a human agent when the need arises. | Not enough data | |
Menu bars | Can provide interlocators with menus, through which they can choose a relevant response. | Not enough data | |
Drip sequences | Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. | Not enough data |
Lead Monitoring
Features | Based on 38 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers | 88% (Based on 38 reviews) | |
Performance | Monitors form’s performance and contribution to the sales pipeline This feature was mentioned in 39 ZoomInfo Marketing reviews. | 86% (Based on 39 reviews) | |
Identification | Based on 37 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page | 85% (Based on 37 reviews) |
Data Capture
Mobile | Records leads using different types of devices 31 reviewers of ZoomInfo Marketing have provided feedback on this feature. | 80% (Based on 31 reviews) | |
Websites | Based on 35 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages | 88% (Based on 35 reviews) | |
Social Media | Captures leads across social media channels This feature was mentioned in 29 ZoomInfo Marketing reviews. | 83% (Based on 29 reviews) | |
Data | Based on 37 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website | 83% (Based on 37 reviews) |
Analytics
Export/Import | Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. This feature was mentioned in 40 ZoomInfo Marketing reviews. | 86% (Based on 40 reviews) | |
Reporting | As reported in 37 ZoomInfo Marketing reviews. Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. | 85% (Based on 37 reviews) |
Customization
Forms | Based on 34 ZoomInfo Marketing reviews. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter | 83% (Based on 34 reviews) | |
Personalization | Based on 33 ZoomInfo Marketing reviews. Changes colors, calls to action, or form length to personalize lead capture | 87% (Based on 33 reviews) | |
Templates | As reported in 31 ZoomInfo Marketing reviews. Provides pre-configured templates that can be customized by users | 82% (Based on 31 reviews) | |
Integration | Based on 38 ZoomInfo Marketing reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them | 88% (Based on 38 reviews) |
Conversational Platform
Personalization | Identifies the customer and personalizes interaction at every touchpoint. | Not enough data | |
Omnichannel | Allows multiple related channels to interact at once to reduce transfers. | Not enough data | |
Contextual Engagement | Prompts agents to engage customers based on contextual data, such as product usage or conversation history. | Not enough data | |
Proactive Engagement | Provides features for sending outbound messages to engage customers through proactive support. | Not enough data |
Support Automation
Intelligent Routing | Can route contacts to agents the customer has worked with before. | Not enough data | |
Seamless Escalation | Provides features for escalating conversations to the appropriate agent. | Not enough data | |
Transcripts | Maintains a transcript of conversations from all channels. | Not enough data | |
Self-Serve Support | Enables customers to resolve queries or issues without the assistance of an agent. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text-to-Speech | Simulates human-like speech from text inputs. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data |
