Demandbase One Reviews & Product Details

The holistic account view provided by Demandbase One is truly invaluable. It consolidates all relevant account data into a single, comprehensive dashboard, including key insights on associated individuals from Salesforce—whether leads or contacts—along with their engagement levels and interaction types. This seamless integration empowers more strategic, data-driven ABM decision-making. Additionally, the Customer Success Managers and support team are outstanding. They are always proactive, diving deep into any issues and delivering swift, effective solutions, which greatly enhances the overall user experience. Demandbase One is an essential tool in my daily workflow, providing the precision and intelligence needed for successful account engagement. Review collected by and hosted on G2.com.

The platform could benefit from greater flexibility in adapting to specific company needs, as some customization options feel limited. The Lead-to-Account Matching engine, while useful, is not always intuitive, making it difficult to ensure consistently high data quality in lead-to-account associations. Additionally, occasional syncing issues can cause delays in data updates, impacting real-time decision-making. Another drawback is the inability to delete old lists that have been used in advertising campaigns, leading to unnecessary clutter and potential confusion over time. Streamlining these aspects would enhance usability and overall efficiency. Review collected by and hosted on G2.com.

In order:

1) The support the technical and customer managers are genuinely invested in your success - and help you get the most out of the platform to meet your ABM goals. And they are all smart and talented and know how to market

2) They listen to their customers - they deliver what you had asked for vs. pushing irrelevant bells and whistles

3) They don't oversell intent for ABM.

4) They aren't pushy. They don't try to upsell you new features in every. single. call.

5) implementation and ramp up takes 3-4 week, not 3-4 months. Review collected by and hosted on G2.com.

Nothing comes to mind. I have had a great experience with them and we have seen measurable results after a short amount of time. They were the right solution provider for our ABM strategy. Review collected by and hosted on G2.com.

Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.

I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use. Review collected by and hosted on G2.com.

I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.

I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate. Review collected by and hosted on G2.com.

The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms. Review collected by and hosted on G2.com.

So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process. Review collected by and hosted on G2.com.

Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. Review collected by and hosted on G2.com.

I've used Demandbase at a few companies I've worked at and it has truly transformed our account-based marketing efforts. The platform’s robust targeting capabilities and AI-powered insights have enabled us to pinpoint high-value prospects with unprecedented accuracy. Integrating seamlessly with our CRM and marketing automation tools, Demandbase makes it easy to create and execute personalized campaigns that resonate with our target audience.

One of the standout features is the comprehensive analytics dashboard. It provides real-time insights into campaign performance, helping us optimize our strategies on the fly. The level of personalization we can achieve is remarkable — from tailored messaging to dynamic content delivery, every interaction feels custom-built for our prospects.

Customer support has been fantastic as well. Their team is always responsive and proactive, ensuring we get the most out of the platform. Thanks to Demandbase, we've seen a significant boost in our pipeline quality and conversion rates.

I highly recommend Demandbase for any B2B organization serious about elevating its ABM strategy and driving measurable ROI. Review collected by and hosted on G2.com.

I think there is room for the platform to grow from a sales enablement side. I'd love to see Demandbase One for Sales provide more support to sales teams by adding AI features to help with sales outreach. Review collected by and hosted on G2.com.

Demandbase One allowed us to launch our very first ABM programs! Its robust digital marketing and paid media capabilities have significantly boosted our account targeting and engagement rates. The platform's seamless integration and insightful analytics empower us to optimize campaigns effectively, driving impressive ROI. Review collected by and hosted on G2.com.

Like any tool, some of its very cool features are out of reach unless we pay top dollar to be in the highest Tiers. Also, it could become a bit more robust in its tech integration options like with LinkedIn, so that we could report of program performance in its entirety. Review collected by and hosted on G2.com.

I like being able to quickly see the company Revenue and Employee Count as they provide insight into their financial stability and spending capacity.

Company Write-Ups provide valuable context for my outreach. Understanding a company's business, industry, and target market allows you to tailor your messaging and demonstrate relevance.

Salesforce Integration helps with eamless integration eliminates the need to switch between platforms, saving time and reducing friction in your workflow.

I love getting the weekly insights for watchlist Frequently Viewe emails in my inbox as these give me ideas on new companies to call on and/or information on the ones I am working with Review collected by and hosted on G2.com.

The downside to Demandbase is that I am finding so many of the contacts are no longer at the companies as their emails bounce back. Review collected by and hosted on G2.com.

Very easy to set up and use, it allows me to track at the user user level. It's intuitive interface makes it easy to navigate, and I like the level of data presented by the platform. Providing information about what you're looking for gives us the information we need to gain valuable insights. Review collected by and hosted on G2.com.

I have nothing to complain about, I love this tool. There's nothing negative about the tool in my personal experience, everything has been very positive so far. Review collected by and hosted on G2.com.

I like Demandbase because its clean, simple design and visuals make it easy to learn the platform, and it integrates with a wide variety of systems and tools. I also like that it helps me find potential customers within my accounts. Review collected by and hosted on G2.com.

I have nothing negative to say about this tool. Throughout my time with it, it has allowed me to avoid uncompromised accounts, saving me a lot of time and money, and it provides us with many filters to explore the data in depth. Review collected by and hosted on G2.com.