Demandbase One Features
What are the features of Demandbase One?
Data Availability
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
Data Accuracy
- Contact Data Accuracy
- Company Data Accuracy
Features
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Connections
- Reporting
- Messaging
Lead Intelligence
- Account-level Insights
Demandbase One Categories on G2
Filter for Features
Data Availability
Contact Data Availability | Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. 596 reviewers of Demandbase One have provided feedback on this feature. | 75% (Based on 596 reviews) | |
Company Data Availability | Based on 614 Demandbase One reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. | 85% (Based on 614 reviews) | |
Industry Research Availability | Based on 576 Demandbase One reviews. Does this product offer industry research data that you require? | 82% (Based on 576 reviews) | |
Technographic Data Availability | Based on 64 Demandbase One reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | 79% (Based on 64 reviews) | |
Contact Data Availability | Based on 123 Demandbase One reviews. Provides detailed contact-level buyer intent data | 75% (Based on 123 reviews) | |
Account Data Availability | Provides aggregated intent data for individual contacts to supply an account-level view of intent 132 reviewers of Demandbase One have provided feedback on this feature. | 83% (Based on 132 reviews) | |
Offline Data | Based on 79 Demandbase One reviews. Ability to connect offline databases to collect information that can be matched to online devices | 72% (Based on 79 reviews) |
Data Accuracy
Contact Data Accuracy | How accurate and up to date is the contact data? This feature was mentioned in 595 Demandbase One reviews. | 72% (Based on 595 reviews) | |
Company Data Accuracy | How accurate and up to date is the company data? This feature was mentioned in 608 Demandbase One reviews. | 80% (Based on 608 reviews) | |
Technographic Data Accuracy | As reported in 62 Demandbase One reviews. How accurate and up to date is the technographic data? | 80% (Based on 62 reviews) |
Features
Lead Builder | Based on 459 Demandbase One reviews. Ability to create targeted contact lists. | 83% (Based on 459 reviews) | |
Integration to CRM/Marketing Automation | Based on 493 Demandbase One reviews. Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. | 87% (Based on 493 reviews) | |
Data Cleaning/Enrichment | Ability to clean/enrich existing data that is maintained in other systems 421 reviewers of Demandbase One have provided feedback on this feature. | 77% (Based on 421 reviews) | |
Data Segmentation/Filtering | Functionality to filter or segment data from within sales intelligence software 454 reviewers of Demandbase One have provided feedback on this feature. | 81% (Based on 454 reviews) | |
Search | As reported in 582 Demandbase One reviews. Offers search tools that allow users to find the data they need quickly | 85% (Based on 582 reviews) | |
News/People Alerts | Alerts you to changes happening to industries, companies and people you follow 499 reviewers of Demandbase One have provided feedback on this feature. | 81% (Based on 499 reviews) | |
Connections | Find the people you know that can introduce you to contacts at prospects This feature was mentioned in 461 Demandbase One reviews. | 79% (Based on 461 reviews) | |
Reporting | Provides ability to create the reports that meet your business requirements 399 reviewers of Demandbase One have provided feedback on this feature. | 80% (Based on 399 reviews) | |
Messaging | Based on 297 Demandbase One reviews. Provides ability to message contacts directly from within the sales intelligence software | 74% (Based on 297 reviews) |
Platform
Internationalization | Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies 160 reviewers of Demandbase One have provided feedback on this feature. | 74% (Based on 160 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 204 Demandbase One reviews. | 82% (Based on 204 reviews) | |
Performance and Reliability | Based on 226 Demandbase One reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 86% (Based on 226 reviews) | |
Reporting/Dashboards | As reported in 159 Demandbase One reviews. Access pre-built and custom reports and dashboards. | 83% (Based on 159 reviews) | |
Mobile User Support | Based on 133 Demandbase One reviews. Allows software to be easily used on multiple mobile devices include phone and tablet devices. | 73% (Based on 133 reviews) | |
APIs | Enables integration to external systems This feature was mentioned in 151 Demandbase One reviews. | 82% (Based on 151 reviews) | |
API / Integrations | As reported in 30 Demandbase One reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 85% (Based on 30 reviews) | |
Custom Reports | As reported in 32 Demandbase One reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 85% (Based on 32 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 35 Demandbase One reviews. | 88% (Based on 35 reviews) | |
Performance and Reliability | Based on 35 Demandbase One reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 83% (Based on 35 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 32 reviewers of Demandbase One have provided feedback on this feature. | 86% (Based on 32 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 34 reviewers of Demandbase One have provided feedback on this feature. | 86% (Based on 34 reviews) | |
Workflow Capability | Based on 32 Demandbase One reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 86% (Based on 32 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 30 Demandbase One reviews. | 76% (Based on 30 reviews) | |
Notifications | As reported in 33 Demandbase One reviews. Alerts marketer of the performance of particular campaigns. | 86% (Based on 33 reviews) | |
Data Synchronization | Syncs lead data within the sales database for consistency and accuracy | Not enough data | |
Analysis | Provides analysis on lead scores, funnel insights, and both open and closed opportunities | Not enough data | |
Search | Based on 59 Demandbase One reviews. Provides users with search tools in order to find the data they need quickly | 84% (Based on 59 reviews) | |
User, Role, And Access Management | Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 49 Demandbase One reviews. | 85% (Based on 49 reviews) | |
Mobile User Support | As reported in 43 Demandbase One reviews. Allows software to be easily used on multiple mobile devices, including phone and tablet devices | 81% (Based on 43 reviews) | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates This feature was mentioned in 53 Demandbase One reviews. | 83% (Based on 53 reviews) | |
Collaboration | As reported in 47 Demandbase One reviews. Allows multiple users to access and collaborate on the platform | 85% (Based on 47 reviews) | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws 48 reviewers of Demandbase One have provided feedback on this feature. | 88% (Based on 48 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 34 reviewers of Demandbase One have provided feedback on this feature. | 83% (Based on 34 reviews) | |
Campaign Optimization | As reported in 34 Demandbase One reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 81% (Based on 34 reviews) | |
Reach | Based on 33 Demandbase One reviews. Amount and quality of inventory partner sites on which ads can be placed. | 87% (Based on 33 reviews) | |
Bulk Editing | Based on 28 Demandbase One reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 76% (Based on 28 reviews) | |
Batch Uploading | As reported in 28 Demandbase One reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 81% (Based on 28 reviews) | |
Brand Safety | As reported in 29 Demandbase One reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 80% (Based on 29 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 27 reviewers of Demandbase One have provided feedback on this feature. | 81% (Based on 27 reviews) | |
Frequency Capping | Based on 24 Demandbase One reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 74% (Based on 24 reviews) | |
Budget Pacing | As reported in 27 Demandbase One reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 81% (Based on 27 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 32 reviewers of Demandbase One have provided feedback on this feature. | 80% (Based on 32 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 24 reviewers of Demandbase One have provided feedback on this feature. | 81% (Based on 24 reviews) |
Targeting
Targeting | As reported in 34 Demandbase One reviews. Able to target desired audiences based on demographics and behavior variables. | 88% (Based on 34 reviews) | |
Retargeting | Based on 32 Demandbase One reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 85% (Based on 32 reviews) | |
Geo-Targeting | Based on 32 Demandbase One reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 86% (Based on 32 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 30 Demandbase One reviews. | 83% (Based on 30 reviews) |
Demand Side Platforms
Machine Learning Optimization | Based on 25 Demandbase One reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | 73% (Based on 25 reviews) | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 27 Demandbase One reviews. | 83% (Based on 27 reviews) | |
Cross-Device Capabilities | As reported in 27 Demandbase One reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 82% (Based on 27 reviews) | |
Cross Channel Capabilities | As reported in 26 Demandbase One reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | 87% (Based on 26 reviews) |
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 244 Demandbase One reviews. | 83% (Based on 244 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 272 reviewers of Demandbase One have provided feedback on this feature. | 89% (Based on 272 reviews) | |
Lead Analysis | Based on 243 Demandbase One reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 83% (Based on 243 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 222 reviewers of Demandbase One have provided feedback on this feature. | 85% (Based on 222 reviews) | |
Account-level Insights | Based on 225 Demandbase One reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 86% (Based on 225 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 191 Demandbase One reviews. | 83% (Based on 191 reviews) | |
Market Insights | Based on 245 Demandbase One reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 88% (Based on 245 reviews) | |
Account-level Insights | As reported in 262 Demandbase One reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 90% (Based on 262 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 188 reviewers of Demandbase One have provided feedback on this feature. | 88% (Based on 188 reviews) | |
Lead Validation | Based on 11 Demandbase One reviews. Product accurately cleans, deduplicates, and verifies lead data. | 86% (Based on 11 reviews) | |
Lead Enrichment | Product enriches existing lead data with missing information. 11 reviewers of Demandbase One have provided feedback on this feature. | 88% (Based on 11 reviews) | |
Lead Quality | Product provides accurate, up-to-date contact information for leads, such as email address or phone number. This feature was mentioned in 12 Demandbase One reviews. | 89% (Based on 12 reviews) | |
Lead Analysis | As reported in 12 Demandbase One reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 86% (Based on 12 reviews) | |
Browser Extension | As reported in 11 Demandbase One reviews. Product offers a browser extension that validates or enriches lead information within the user’s browser. | 79% (Based on 11 reviews) |
Lead Management
Segmentation | As reported in 244 Demandbase One reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 84% (Based on 244 reviews) | |
Predictive Scoring | As reported in 153 Demandbase One reviews. Automatically scores prospects based on behavior and engagement levels. | 81% (Based on 153 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 259 Demandbase One reviews. | 87% (Based on 259 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 198 reviewers of Demandbase One have provided feedback on this feature. | 84% (Based on 198 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 93 Demandbase One reviews. | 81% (Based on 93 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 221 Demandbase One reviews. | 87% (Based on 221 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 251 Demandbase One reviews. | 87% (Based on 251 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 235 Demandbase One reviews. | 83% (Based on 235 reviews) | |
Account Identification | As reported in 260 Demandbase One reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 85% (Based on 260 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Based on 204 Demandbase One reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 83% (Based on 204 reviews) | |
Revenue Planning | As reported in 127 Demandbase One reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 73% (Based on 127 reviews) | |
Media Attribution | As reported in 199 Demandbase One reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 79% (Based on 199 reviews) | |
Opportunity Timeline | As reported in 213 Demandbase One reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 81% (Based on 213 reviews) | |
Customization | Based on 210 Demandbase One reviews. Allows for custom report types to match the goals of a company. | 83% (Based on 210 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 171 Demandbase One reviews. | 84% (Based on 171 reviews) | |
Omni-Channel Tracking | As reported in 146 Demandbase One reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 81% (Based on 146 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 132 reviewers of Demandbase One have provided feedback on this feature. | 77% (Based on 132 reviews) | |
Media Attribution | Based on 147 Demandbase One reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 80% (Based on 147 reviews) | |
Opportunity Timeline | Based on 142 Demandbase One reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 81% (Based on 142 reviews) | |
Customization | Based on 146 Demandbase One reviews. Allows for custom report types to match the goals of a company. | 83% (Based on 146 reviews) | |
Omni-Channel Tracking | Based on 222 Demandbase One reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 85% (Based on 222 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 205 reviewers of Demandbase One have provided feedback on this feature. | 84% (Based on 205 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 211 Demandbase One reviews. | 83% (Based on 211 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 227 Demandbase One reviews. | 84% (Based on 227 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 233 Demandbase One reviews. | 85% (Based on 233 reviews) |
Campaign Execution
Website Personalization | Based on 204 Demandbase One reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 85% (Based on 204 reviews) | |
Prioritized Accounts | As reported in 192 Demandbase One reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 88% (Based on 192 reviews) | |
Trending Accounts | Based on 192 Demandbase One reviews. Helps determine the direction of each individual account and how to engage through specific content. | 88% (Based on 192 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 160 Demandbase One reviews. | 85% (Based on 160 reviews) |
Attribution
Lead Opportunity | Aligns lead scores with predefined lead distribution criteria | Not enough data | |
Lead Assignment | Matches and assigns leads to the correct sales representative | Not enough data | |
Pipeline Acceleration | Determines which leads should be prioritized and then accelerates them up the pipeline | Not enough data |
Discovery
Lead Management | Integrates with lead capture and lead intelligence tools to discover leads | Not enough data | |
Scoring/Ranking | Creates and assigns scoring system to rank the viability of leads | Not enough data | |
Lead Context | Integrates with CRM or marketing automation tools to contextualize lead data | Not enough data |
Management
Conversion Viability | Reports on and analyzes lead scores to determine the conversion rate of lead opportunities | Not enough data | |
Workflow | Aligns lead scores and strategy with existing sales operations | Not enough data | |
Reporting | Based on 16 Demandbase One reviews. Provide follow-up information after data cleanings through a visual dashboard or reports. | 89% (Based on 16 reviews) | |
Automation | Based on 15 Demandbase One reviews. Automatically run data identification, correction, and normalization on data sources. | 91% (Based on 15 reviews) | |
Quality Audits | Based on 14 Demandbase One reviews. Schedule automated audits to identify data anomalies over time based on set business rules. | 83% (Based on 14 reviews) | |
Dashboard | Gives a view of the entire data quality management ecosystem. 16 reviewers of Demandbase One have provided feedback on this feature. | 91% (Based on 16 reviews) | |
Governance | Allows user role-based access and actions to authorization for specific tasks. This feature was mentioned in 14 Demandbase One reviews. | 90% (Based on 14 reviews) |
Functionality
Identification | Based on 17 Demandbase One reviews. Correctly identify inaccurate, incomplete, or duplicated data from a data source. | 87% (Based on 17 reviews) | |
Correction | Utilize deletion, modification, appending, merging, or other methods to correct bad data. 17 reviewers of Demandbase One have provided feedback on this feature. | 83% (Based on 17 reviews) | |
Normalization | Standardize data formatting for uniformity and easier data usage. This feature was mentioned in 16 Demandbase One reviews. | 84% (Based on 16 reviews) | |
Preventative Cleaning | As reported in 16 Demandbase One reviews. Clean data as it enters the data source to prevent mixing bad data with cleaned data. | 83% (Based on 16 reviews) | |
Data Matching | Finds duplicates using the fuzzy logic technology or an advance search feature. 17 reviewers of Demandbase One have provided feedback on this feature. | 86% (Based on 17 reviews) |
Platform Additional Functionality
Integrations | Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 119 reviewers of Demandbase One have provided feedback on this feature. | 83% (Based on 119 reviews) | |
Topic Customization | Based on 91 Demandbase One reviews. Provides the ability to customize the relevant topics that are tracked | 79% (Based on 91 reviews) | |
Natural Language Processing (NLP) | Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) 81 reviewers of Demandbase One have provided feedback on this feature. | 75% (Based on 81 reviews) | |
Alerts | As reported in 102 Demandbase One reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) | 81% (Based on 102 reviews) | |
Real-time Intent | Based on 103 Demandbase One reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 82% (Based on 103 reviews) | |
Multivariate Testing | Based on 116 Demandbase One reviews. Ability to test and optimize ad creative and content. | 76% (Based on 116 reviews) | |
Integrations | Based on 132 Demandbase One reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. | 82% (Based on 132 reviews) |
Attribution Modeling
Single-Touch Attribution | As reported in 25 Demandbase One reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 84% (Based on 25 reviews) | |
Multi-Touch Attribution | As reported in 25 Demandbase One reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 81% (Based on 25 reviews) | |
Algorithmic Attribution | Based on 25 Demandbase One reviews. Uses machine learning to create an attribution model. | 78% (Based on 25 reviews) | |
Custom Attribution | As reported in 21 Demandbase One reviews. Allows the user to create a custom attribution model. | 75% (Based on 21 reviews) |
Marketing
B2B Attribution | As reported in 25 Demandbase One reviews. Provides features for B2B marketers. | 87% (Based on 25 reviews) | |
Marketing Channels | Enables marketers to track multiple marketing channels. This feature was mentioned in 26 Demandbase One reviews. | 88% (Based on 26 reviews) | |
Integrations | Integrates with other sales, marketing, and advertising software. 30 reviewers of Demandbase One have provided feedback on this feature. | 89% (Based on 30 reviews) |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. This feature was mentioned in 30 Demandbase One reviews. | 90% (Based on 30 reviews) | |
Data Visualizations | Based on 29 Demandbase One reviews. Displays attribution data through easy-to-interpret charts and graphs. | 90% (Based on 29 reviews) | |
Custom Reporting | As reported in 29 Demandbase One reviews. Allows users to build custom reports. | 89% (Based on 29 reviews) |
Platform Basics
Centralization | Based on 70 Demandbase One reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 86% (Based on 70 reviews) | |
Account Identification and Segmentation | Based on 69 Demandbase One reviews. Builds, defines, and segments targeted account audiences. | 89% (Based on 69 reviews) | |
Lead-to-Account Matching | As reported in 66 Demandbase One reviews. Matches leads to accounts for account-based marketing efforts. | 86% (Based on 66 reviews) | |
Website Personalization | Ability to deliver unique content for each account that visits a company's website. This feature was mentioned in 44 Demandbase One reviews. | 81% (Based on 44 reviews) | |
Content Creation and Distribution | As reported in 38 Demandbase One reviews. Allows companies to create and distribute personalized content within an account-based marketing strategy. | 80% (Based on 38 reviews) | |
Retargeting | See feature definition | Ability to retarget the correct buyer personas within targeted accounts from your website. This feature was mentioned in 134 Demandbase One reviews. | 84% (Based on 134 reviews) |
Platform Data
Measurement | Based on 66 Demandbase One reviews. Measure the influence and performance of ABM programs for each targeted audience. | 84% (Based on 66 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 63 reviewers of Demandbase One have provided feedback on this feature. | 82% (Based on 63 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. 138 reviewers of Demandbase One have provided feedback on this feature. | 84% (Based on 138 reviews) | |
Attribution | As reported in 128 Demandbase One reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 81% (Based on 128 reviews) |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. This feature was mentioned in 67 Demandbase One reviews. | 85% (Based on 67 reviews) |
Platform Reporting
Measurement | Ability to monitor page views and conversions per account as they engage with a personalized website and content. This feature was mentioned in 53 Demandbase One reviews. | 85% (Based on 53 reviews) | |
Dashboards | Based on 53 Demandbase One reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. | 83% (Based on 53 reviews) |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 54 Demandbase One reviews. | 78% (Based on 54 reviews) | |
Data Sources | Based on 57 Demandbase One reviews. Provides a wide selection of data sources for aggregated news and MARKET data | 83% (Based on 57 reviews) | |
Custom Research Sources | Allows users to make custom data collection queries 62 reviewers of Demandbase One have provided feedback on this feature. | 80% (Based on 62 reviews) | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy 58 reviewers of Demandbase One have provided feedback on this feature. | 84% (Based on 58 reviews) | |
Advanced Data Collection | Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, 58 reviewers of Demandbase One have provided feedback on this feature. | 84% (Based on 58 reviews) |
Segment Trending
Social | Based on 43 Demandbase One reviews. Provides features for tracking competitor activity on social media | 80% (Based on 43 reviews) |
Analysis
Custom Dashboards | As reported in 51 Demandbase One reviews. Allows users to create custom market intellignece dashboards | 86% (Based on 51 reviews) | |
Reports | Based on 52 Demandbase One reviews. Allows users to build and export reports for market data | 89% (Based on 52 reviews) | |
Integrations | Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software 51 reviewers of Demandbase One have provided feedback on this feature. | 90% (Based on 51 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used This feature was mentioned in 26 Demandbase One reviews. | 78% (Based on 26 reviews) |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Based on 24 Demandbase One reviews. Is this technographic data accurate and up to date? | 80% (Based on 24 reviews) |
