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Sprinklr Marketing Features
What are the features of Sprinklr Marketing?
Social Functionality
- Social Functionality
Targeting
- Targeting
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Notifications
Marketing Operations
- Data Collection
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Multichannel Tracking
- Brand Optimization
Planning
- Collaborative Editorial Calendars / Scheduling Content
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Sprinklr Marketing Categories on G2
Filter for Features
Social Functionality
Social Functionality | Based on 32 Sprinklr Marketing reviews. Product functionality for social advertising. | 89% (Based on 32 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 30 Sprinklr Marketing reviews. | 87% (Based on 30 reviews) | |
Campaign Optimization | As reported in 30 Sprinklr Marketing reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 86% (Based on 30 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 31 reviewers of Sprinklr Marketing have provided feedback on this feature. | 82% (Based on 31 reviews) | |
Bulk Editing | Based on 27 Sprinklr Marketing reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 84% (Based on 27 reviews) | |
Batch Uploading | Based on 28 Sprinklr Marketing reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 86% (Based on 28 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 27 Sprinklr Marketing reviews. | 89% (Based on 27 reviews) | |
Fraud Protection | As reported in 24 Sprinklr Marketing reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 86% (Based on 24 reviews) | |
Frequency Capping | Based on 26 Sprinklr Marketing reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 84% (Based on 26 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 27 reviewers of Sprinklr Marketing have provided feedback on this feature. | 85% (Based on 27 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 26 Sprinklr Marketing reviews. | 83% (Based on 26 reviews) | |
Rich Media Capabilties | As reported in 25 Sprinklr Marketing reviews. Supports rich media display and video ads that involve user interaction. | 82% (Based on 25 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 23 Sprinklr Marketing reviews. | 80% (Based on 23 reviews) | |
Mobile Rich Media Capabilities | Based on 24 Sprinklr Marketing reviews. Supports rich media mobile ads that involve user interaction. | 83% (Based on 24 reviews) |
Targeting
Targeting | Based on 33 Sprinklr Marketing reviews. Able to target desired audiences based on demographics and behavior variables. | 84% (Based on 33 reviews) | |
Retargeting | Based on 30 Sprinklr Marketing reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 84% (Based on 30 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). 31 reviewers of Sprinklr Marketing have provided feedback on this feature. | 86% (Based on 31 reviews) | |
Contextual Targeting | Based on 28 Sprinklr Marketing reviews. Able to match the marketer's ad with specific content on a site or page. | 83% (Based on 28 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 28 reviewers of Sprinklr Marketing have provided feedback on this feature. | 80% (Based on 28 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 33 Sprinklr Marketing reviews. | 87% (Based on 33 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 32 reviewers of Sprinklr Marketing have provided feedback on this feature. | 86% (Based on 32 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 32 reviewers of Sprinklr Marketing have provided feedback on this feature. | 82% (Based on 32 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. This feature was mentioned in 31 Sprinklr Marketing reviews. | 86% (Based on 31 reviews) | |
Customization | As reported in 32 Sprinklr Marketing reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 85% (Based on 32 reviews) | |
Workflow Capability | Based on 31 Sprinklr Marketing reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 82% (Based on 31 reviews) | |
Internationalization | As reported in 28 Sprinklr Marketing reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 81% (Based on 28 reviews) | |
Notifications | As reported in 32 Sprinklr Marketing reviews. Alerts marketer of the performance of particular campaigns. | 83% (Based on 32 reviews) |
Marketing Operations
ROI Tracking | Based on 30 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 83% (Based on 30 reviews) | |
Data Collection | Based on 33 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 85% (Based on 33 reviews) | |
Customer Insights | Based on 31 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 84% (Based on 31 reviews) | |
Multi-User Access | Based on 36 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 85% (Based on 36 reviews) |
Campaign Activity
Campaign Insights | Based on 39 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 85% (Based on 39 reviews) | |
Reports and Dashboards | Based on 42 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 84% (Based on 42 reviews) | |
Multichannel Tracking | Based on 39 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 80% (Based on 39 reviews) | |
Brand Optimization | Based on 36 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 80% (Based on 36 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 21 Sprinklr Marketing reviews. | 83% (Based on 21 reviews) |
Platform Basics
Drag & Drop Scheduling | Ability to drag and drop projects and tasks within a marketing calendar. 21 reviewers of Sprinklr Marketing have provided feedback on this feature. | 83% (Based on 21 reviews) | |
Project and Task Lists Organization | Ability to organize recurring projects and tasks into standardized workflows. 17 reviewers of Sprinklr Marketing have provided feedback on this feature. | 81% (Based on 17 reviews) | |
Project Templates | Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. This feature was mentioned in 13 Sprinklr Marketing reviews. | 81% (Based on 13 reviews) | |
Team Member Roles | Based on 20 Sprinklr Marketing reviews. Ability to assign team members specific roles on specific projects. | 86% (Based on 20 reviews) | |
Automated Alerts and Notficiations | As reported in 23 Sprinklr Marketing reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted. | 86% (Based on 23 reviews) |
Content Planning
Content Organization | Based on 21 Sprinklr Marketing reviews. Ability to organize content and manage approvals during the content creation process. | 82% (Based on 21 reviews) | |
Task Assignment | Ability to assign content tasks to writers, designers, and editors. 19 reviewers of Sprinklr Marketing have provided feedback on this feature. | 88% (Based on 19 reviews) | |
Content Scheduling | As reported in 22 Sprinklr Marketing reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) | 86% (Based on 22 reviews) |
Other Features
Integrations | Based on 16 Sprinklr Marketing reviews. Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. | 80% (Based on 16 reviews) | |
Reporting | Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. 21 reviewers of Sprinklr Marketing have provided feedback on this feature. | 87% (Based on 21 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 20 reviewers of Sprinklr Marketing have provided feedback on this feature. | 81% (Based on 20 reviews) |
Planning
Collaborative Editorial Calendars / Scheduling Content | Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. This feature was mentioned in 33 Sprinklr Marketing reviews. | 86% (Based on 33 reviews) |
Content Creation
Content Management | Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey. | Not enough data |
Marketing Campaign Performance
Performance and ROI Tracking | Ability to track marketing campaign performance and return on investment (ROI). This feature was mentioned in 17 Sprinklr Marketing reviews. | 80% (Based on 17 reviews) | |
Activity Tracking | Ability to compare marketing plans to historical activity. 20 reviewers of Sprinklr Marketing have provided feedback on this feature. | 83% (Based on 20 reviews) |
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