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HighLevel Reviews & Product Details

HighLevel Overview

What is HighLevel?

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!

HighLevel Details
Product Website
Languages Supported
English
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Product Description

The fastest growing white-label marketing platform for digital agencies. CRM, Email, 2-way SMS, Funnel Builder, and more! Start with a 14 day free trial!


Seller Details
Seller
HighLevel
Company Website
Year Founded
2018
HQ Location
Dallas, Texas
Twitter
@gohighlevel
5,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,490 employees on LinkedIn®
Description

HighLevel is a comprehensive marketing platform designed for agencies and small businesses. It offers a suite of tools that includes CRM, email marketing, SMS marketing, landing page creation, and automation features. HighLevel aims to streamline marketing efforts, improve client management, and enhance lead generation through its all-in-one solution. Its user-friendly interface and robust integrations make it a popular choice for those looking to optimize their marketing strategies. For more information, visit their website at https://gohighlevel.com.


Chase B.
CB
Overview Provided by:

Recent HighLevel Reviews

Verified User
A
Verified User
3.5 out of 5
"Expensive. Forms have limited functionality and sometimes a lot of bugs."
Range of functionality is great and reporting
AN
Verified User
5.0 out of 5
"Love you, hoping to partner."
Ease of use, service, and the ability to adapt, along with the willingness to embrace and stay ahead of the competition.
JC
Julio C.Small-Business (50 or fewer emp.)
5.0 out of 5
"G2 5 ESTRELLAS"
Its entire structure to be able to do things to the point

HighLevel Media

HighLevel Demo - Unified Conversations Inbox
Manage conversations across phone, SMS, Google Chat, Facebook Messenger, Instagram DM, and Whatsapp all in one place. It even pulls in Google & Facebook Reviews so you can read and reply right from within Conversations!
HighLevel Demo - Pipelines & Opportunities
Build customized pipelines to track and manage opportunities!
HighLevel Demo - Funnel & Website Builder
Create beautiful funnels & websites in our lightning fast drag-and-drop builder!
HighLevel Demo - Workflow Automations
Build powerful workflows to automate virtually anything!
HighLevel Demo - Reputation Management
Automate review requests, receive & reply to reviews, monitor overall reputation health - it's Reputation Management made easy!
HighLevel Demo - Online Scheduling
Create basic calendars, round-robin team calendars, service calendars, and more!
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Have you used HighLevel before?
Yes

Video Reviews

443 HighLevel Reviews

4.6 out of 5
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443 HighLevel Reviews
4.6 out of 5
443 HighLevel Reviews
4.6 out of 5

HighLevel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Jeannette V.
JV
Digital Photo Booth
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about HighLevel?

What I like best is there is always help for you whether you know about web browser or you don’t. They have support to help you accomplish and learn different profiles and forms on their site. And the most I notice is that the staff is very patient and calm. They gift you within 25 minutes of their time sometimes a few extra minutes but you could always sign again to receive more help. Thanks to the staff that has been very helpful and patience with me. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

What I dislike about high level is that the programs change rapidly. But you are able to do everything in the platform itself they have every tool to make it more efficient for their clients. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

I was having a hard time building my website and my policy for my business and with their program of support help and tools they have to offer I have accomplish both. If you know technology this will be a brief, but for me it takes a little longer. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for taking the time to share your feedback about your experience with HighLevel. We’re thrilled to hear that our support team has been helpful, patient, and accommodating in guiding you through the platform. We believe that customer support is key to helping our users succeed, and it’s wonderful to know that you’ve felt supported throughout your journey.

We also appreciate your feedback about the frequent changes to the platform. We understand that constant updates can sometimes feel overwhelming, but we strive to continuously improve our tools and features to better serve your needs. Rest assured, we are working on making the transition between updates as smooth as possible, and your feedback is invaluable in helping us improve.

We’re glad that HighLevel has been able to help you build your website and business policies. It's great to hear that you’ve been able to leverage our tools to get things done, even if the process takes a bit longer. We’re committed to ensuring that you have everything you need to succeed, no matter your technical background.

If you ever need further assistance or have any questions, don’t hesitate to reach out to us again. We’re here to help!

Thank you for being a part of the HighLevel community, and we look forward to continuing to support you as you grow your business.

Carl B.
CB
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about HighLevel?

HighLevel is an absolutely superior SaaS package. The depth of what it encompasses is astounding. So many features, it's like the new phone or new car you buy. You'll use it for a year and still find things you didn't know it can do!

If you are looking to enter the SMB support agency space, or expand your existing footprint in same, GHL is a great place to be! Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Honestly- I have had SOME issues with GHL, but not those that you hear. I was fearful of lack of support when I first signed up, but that is far from the truth. They are VERY supportive and capable. The truth is their platform is SO immense, we users get lost sometimes. But Support solves issues kindly, quickly , and efficiently.

The ONE issue I see most in public chats is trouble with the A2P approvals. But that is a regulatory issue, NOT a GHL issue.

These folks are the BEST~! Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

I am a start-up agency serving SMB's to improve their efficiency and profitability. GHL helps my clients and my team in so many ways. CRM? CHECK! Automation? CHECK! ai chatbot? CHECK Voice ai handling inbound calls? CHECK! Reputation management? CHECK! Advertising targeting and content? CHECK! Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for taking the time to leave such a detailed and thoughtful review! We're thrilled to hear that HighLevel has been a valuable tool for your agency, and we're especially happy to know that our platform's extensive capabilities are benefiting you and your clients.

We completely agree with your assessment — the depth of features available within HighLevel is indeed one of the key advantages, and we're always striving to add more tools to help businesses like yours grow. We appreciate your recognition of our support team, and we're delighted that they’ve been able to assist you effectively, even as you explore the wide range of features HighLevel offers. We know that the platform can feel overwhelming at first, but it’s great to hear that our team has been there for you every step of the way!

Regarding your note on A2P approvals, we understand the challenges you’re mentioning, and we appreciate your clarification that it's a regulatory issue, not a problem with HighLevel itself. We continue to work diligently with carriers and regulatory bodies to make sure everything is as smooth as possible, and your feedback helps us understand where improvements are needed.

We’re honored to be part of your agency's growth and success, and we're excited to continue supporting you as you serve your clients. Please don’t hesitate to reach out if you need anything further — we’re here to help!

Thanks again for your kind words, and best of luck with your agency's continued success!

ML
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about HighLevel?

Lots of tools and innovation! New features every month. They strive to get our feedback and make improvements to suit client needs. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

There is a learning curve, as all platforms have, but there are resources to give you direction. Not all customer support agents know the answers so you get moved to higher technical support for email assistance. But every now and then you get a Customer Support agent who really knows their stuff and Saurav is one of them! Had an issue where I couldn't access an subaccount with some log in changes but he figured out how to override! Took the time to walk my account through very complicated steps. So appreciate his help!!! Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

I've been able to elminate several subscriptions for software that is contained within HighLevel and as my familiarity grows, suspect there will be more. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for your positive feedback! We're thrilled to hear that you're enjoying the platform and the innovative features we roll out regularly. We also appreciate your understanding of the learning curve, and we're glad that Saurav was able to assist you effectively with your account issue. We’ll continue working to improve our support and ensure that every agent has the expertise you need. Thanks for being a valued customer, and we look forward to continuing to support your success with HighLevel!

Kirsten K.
KK
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HighLevel?

It has a lot more tools and it keep adding more features that help run your business on one platform instead of multiple.

Texting and Emailing clients, creating and managing website, creating forms, automations, and much more than I've used. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Customer service can be frurstrating to get a clear answer on a technical problem. The system they have to get help used to be better but I think they had to change it because of the huge influx of customers they have. The site can be glitchy on browser and limiting on the App on your phone. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

Once you understand the system, it has very useful features to help you manage your clients. The feature I love the most is the scheduling texts and emails, it's makes it easier to contact clients and catch mistakes at the right time. Being able to change your website on here is very useful, saves money on paying someone else to do it. Understanding how HighLevel works so you dont have to over pay an agency to do the same thing but they rip you off. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Kristen! Glad you're enjoying the took kit. Rest assured that we're staffing up and working hard on the backed to ensure that both support and system stability scale with our user growth 👍

AN
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Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HighLevel?

I like the fact that you have a chance to start with a free trial to get your feet wet when you start. It's incredibly overwhelming initially, especially when you start in a place of only being partially computer literate. Their 24/7 support when you begin is incredibly responsive. I started not even understanding how Zoom worked, but just about every HL support person I talked to was patient, knowledgeable, and helpful. No one ever made me feel stupid for not understanding something, and I appreciated it. As a result, I've learned an incredible amount of information over the course of a month. Don't be afraid to let them know you understand something, or to slow down if you don't understand what they are telling you. I understand so much more than I did a month ago and I've only scratched the surface of what they offer. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

So far, I haven't run into anything that I've disliked. They might have saved themselves some aggravation if they had sent out an announcement when they changed up the Zoom waiting room process. Or if they made one, I didn't see it. There would have been a lot less confusion. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

A lot of them-when I started, I barely knew what I was doing. I only had an idea of what I wanted to do and a barely formed idea of how to get there. Highlevel helped solidify the path to build what I wanted to build, and provided me with the tools to improve upon it. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for sharing your journey — your review truly made our day!

We’re incredibly proud to hear that GoHighLevel has played a key role in helping you bring your business vision to life. Starting out in a new platform (especially when it's packed with powerful tools) can feel overwhelming, and your feedback about our support team’s patience and responsiveness is exactly what we strive for. It’s amazing to see how far you’ve come in just a month — that growth mindset is everything.

Thank you also for your note about the Zoom waiting room update. Clear communication during changes is important to us, and your insight will help us improve how we share updates in the future.

We’re honored to be the “last piece in the puzzle” for your business, and we can’t wait to see everything you’ll create with HighLevel.

— The HighLevel Team

Lorie Therese L.
LL
Social Media Marketing Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HighLevel?

As a marketing strategist juggling multiple brands, platforms, and funnels, I’ve worked with countless tools over the years—but nothing has come close to the power, flexibility, and sheer brilliance of GoHighLevel (GHL). It’s not just another software; it’s an entire ecosystem built for marketers, by marketers.

GHL has streamlined my workflow like no other. Instead of bouncing between five different platforms for CRM, email campaigns, SMS follow-ups, landing pages, and calendar bookings, I now manage everything in one place. The time—and sanity—I’ve saved is immeasurable.

The automation capabilities are where GHL truly shines. Whether it’s nurturing leads, sending appointment reminders, or building complex multi-channel campaigns, the visual workflow builder makes it effortless to create sequences that actually convert. It's like having an extra pair of hands running behind the scenes 24/7.

One of the biggest surprises? The client management features. GHL makes white-labeling a breeze, turning your agency into a branded experience from start to finish. My clients love the dashboard—they feel empowered, and I look like a tech wizard. Win-win.

And the updates? They just keep coming. GHL’s dev team listens to the community and delivers constant improvements, new features, and integrations that make this tool more valuable by the month.

If you’re an agency, freelancer, or service provider still duct-taping your tech stack together—stop. GHL is your all-in-one command center. It’s the Swiss Army knife every marketer should have in their toolkit. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I would like more control over the code, and the awkward way to modify the Blog. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

GoHighLevel is solving one of the biggest headaches in modern marketing: the overwhelming need to juggle multiple disjointed tools just to run a basic campaign. Before HighLevel, I had to patch together CRMs, email platforms, SMS services, funnel builders, booking apps, and automation tools—each with its own login, cost, learning curve, and potential for things to break.

HighLevel brings all of those functions under one unified roof.

Instead of wasting time and energy managing a tech stack that barely plays nice together, I now have one streamlined platform that does it all—and does it well. That means faster setup times, easier automation, better client visibility, and more time spent on strategy instead of troubleshooting. It’s a total game-changer for efficiency, scalability, and peace of mind. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for this incredible review! We’re thrilled to hear that GoHighLevel has become your “Swiss Army Knife for Marketing” — that’s exactly the experience we aim to deliver.

It’s fantastic to know that our all-in-one platform has helped you streamline your workflow, automate complex campaigns, and elevate the client experience through white-labeling. We also love that you’re noticing the continuous updates — our team is deeply committed to listening to our community and improving HighLevel month after month.

We appreciate your feedback regarding more code control and the blog editing experience. These areas are on our radar, and your insights help us prioritize future enhancements.

Thanks again for being part of the HighLevel community — we’re excited to keep growing with you!

Zee Waqar A.
ZA
Director Sales & Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HighLevel?

I love how HighLevel makes everything simple yet integrated seamlessly. It brings all my marketing and sales tools into one place, so I don’t need to switch between apps.

From setting up funnels, automations, and emails is easy, even if you’re not tech-savvy. The support team is always helpful and quick to respond. It saves me time and helps me get more leads for my business. HighLevel just works, and I can see real results. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Sometimes, HighLevel can feel a bit overwhelming at first. There are so many features, and it takes time to learn them all. The mobile app could be better—it’s not as smooth as the desktop version. Also, a few small bugs pop up here and there, but the support team usually fixes them quickly. It’s great overall, but there’s room for improvement. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

HighLevel helps me keep everything in one place—CRM, emails, texts, and automations. I don’t have to use different apps for each task anymore. It saves me time and keeps me organized. Automations handle follow-ups for me, so I don’t miss leads. It also makes managing campaigns easy, which means I can focus on growing my business instead of chasing tools. It’s a big time-saver and helps me get better results Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for your thoughtful and encouraging review! We’re thrilled to hear that HighLevel is helping you streamline your workflows, capture more leads, and stay focused on growing your business. It’s awesome to know the platform is saving you time and delivering real results — that’s exactly what we aim for.

We also appreciate your honest feedback about the learning curve and mobile app. You’re right — with so many features packed into one platform, it can be a bit much at first. We're actively working on improving in-app guidance and mobile performance to make the experience smoother and more intuitive across the board. And we’re glad to hear our support team has had your back when needed.

Thanks again for being part of the HighLevel community — we’re excited to keep improving and growing alongside your business!

— The HighLevel Team

Verified User in Marketing and Advertising
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about HighLevel?

HighLevel has grown to be about a one stop shop for all of your business needs. The AI development that has happened in just 3 months is astronomical and I can't wait to see what they build next. The new updates that they come out with are just what the community need, and they do really care about the problems and pain points that they hear about rather than just saying they do. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Due to the number of features it is really overwhelming to learn, especially if you don't have a basic tech understanding which in todays world is over the majority of people. It is extremely robust, but just very overwhelming to new users. I would love to see more training that does a drip method like the certification course, and that covers more in depth aspects of the service. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

Everything, this is my hub of daily activity. I am able to communicate with clients easier, and automatically with little issue. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for the thoughtful and balanced feedback! We're thrilled to hear that HighLevel has become the central hub for your business activities and that you're finding value in our AI development and continuous platform updates. Your comment that "Client 911 was promptly resolved" means a lot to us, and we're glad we could support you when it mattered most.

We hear your concerns around the learning curve — it’s absolutely valid, especially given how robust the platform has become. We’re actively working on expanding our training resources with more step-by-step, drip-style content to support users of all experience levels. Your suggestion aligns perfectly with what we’re building next!

Thanks again for taking the time to share your experience. We’re excited to keep growing with you!

AN
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Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HighLevel?

100% that I can do pretty much everything I need to run my business(s) in one place and at a price you can't really beat. Way less costly than having 4 or 5 monthly subscriptions, if not more. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

There is SO much you can do with HighLevel that I don't have time or the capacity to understand it all and I want to use ALL the tools NOW. haha That's not really a negative though. Everything new requires learning and based on previous experience I knew enough to learn this system pretty quickly, at least the basics. If coming in brand new, it might seem overwhelming and confusing, but there are resources. It just takes patience and practice, but I do think having tried several other things before HighLevel made learning my way around here a LOT easier. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

I have ADHD and it's hard enough to manage life as a working mom trying to run a side gig. Trying to keep track of so many moving parts just for my business was impossible and nearly made me give up. It is SO much easier with HighLevel because I really only have to manage things in one place and that makes it easier to stay organized. They seem committed to growing with their clients needs, so that makes me feel like I have a home to rely on for now and as my company grows. I won't be limited by what the platform can and cannot do. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you so much for this heartfelt and thoughtful review — it genuinely means a lot to our entire team! 🙌

We’re thrilled to hear that HighLevel is helping simplify the moving parts of running your business, especially while balancing so much as a working mom. It’s amazing to know that our all-in-one platform is making it easier for you to stay organized, focused, and in control — that’s exactly what we’re here for. 💪✨

We totally hear you on the “so many tools, so little time” feeling! 😅 HighLevel is definitely a powerhouse, and our goal is to continue improving how we guide users through the journey — especially for those eager to unlock all the features ASAP (we see you!). We’re actively working on making our resources more accessible, intuitive, and tailored, so keep an eye out for improvements on that front.

And it’s extra encouraging to hear that our growth mindset and commitment to supporting evolving businesses resonates with you. That’s our north star — growing with you every step of the way 🚀

If you ever have feedback or ideas, or just want to say hi, we’re always here. Thank you again for being part of the HighLevel community! 💙

Joy F.
JF
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Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HighLevel?

I love how HighLevel constantly evolves with user-driven innovation! When you discover a new potential use or function, you submit it directly to their team. They immediately add it to a community board where agency owners like us can comment and vote. The most popular features go straight to the development team, who quickly build and release these enhancements to everyone. This collaborative approach ensures we always get what we need to serve our clients better. This is the kind of responsive partnership every agency deserves. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The system's complexity is both a blessing and a challenge! While powerful, HighLevel requires a deep understanding of how all components interconnect. This complexity creates greater dependency on our team's expertise - our clients can't simply jump in and navigate independently. Interestingly, most clients prefer we handle everything for them, with CPA firms especially valuing our customized program creation. Wouldn't you agree that sometimes the very features that make a platform powerful also create barriers for the average user? This is where our specialized knowledge truly delivers value. Review collected by and hosted on G2.com.

What problems is HighLevel solving and how is that benefiting you?

HighLevel's comprehensive all-in-one CRM system revolutionizes how we approach marketing! Every aspect of client management and marketing seamlessly integrates, allowing me to customize pricing based on which components deliver the most value. Their exceptional knowledge base provides instant access to detailed articles and videos for every system element - have you ever seen such thorough documentation? The incredible depth of HighLevel's features, combined with their constant innovation through new elements and updates, empowers me as an agency owner to continuously enhance my service packages and pricing structure. This dynamic platform ensures I deliver cutting-edge solutions that keep my clients ahead of their competition while maximizing revenue opportunities. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Joy, we truly appreciate your amazing feedback! It's great to hear that best crm available. We’re committed to continuously improving your experience with HighLevel!