Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

Social Engagement

Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Brandwatch Social Media Management Categories on G2

Social Media Management

Social Media Analytics

Social Media Suites

Social Media Listening Tools

Social Media Management

Social Media Analytics

Social Media Suites

Social Media Listening Tools

Filter for Features

Social Management

Social Analytics		Reports on the performance of social media posts and campaigns. This feature was mentioned in 509 Brandwatch Social Media Management reviews.	77% (Based on 509 reviews)
Social Publishing		Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 542 Brandwatch Social Media Management reviews.	84% (Based on 542 reviews)
Campaign Optimization		Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 469 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	79% (Based on 469 reviews)
Social Engagement	See feature definition	As reported in 540 Brandwatch Social Media Management reviews. Centrally manages social media content and conversations across multiple social channels.	83% (Based on 540 reviews)
Social Ads		As reported in 335 Brandwatch Social Media Management reviews. Provides features for managing and optimizing paid advertisements across social channels.	68% (Based on 335 reviews)
Campaign Planning		Based on 127 Brandwatch Social Media Management reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.	73% (Based on 127 reviews)
Hashtag Capabilites		Monitor hashtags, their trends, and analytics across all social media platforms 62 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	69% (Based on 62 reviews)

Reports & Dashboards

Report Customizability	As reported in 361 Brandwatch Social Media Management reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.	74% (Based on 361 reviews)
Report Exporting	Based on 363 Brandwatch Social Media Management reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.	76% (Based on 363 reviews)
Scalability	Allows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 356 Brandwatch Social Media Management reviews.	82% (Based on 356 reviews)
White Label	Based on 86 Brandwatch Social Media Management reviews. Offers a white labeling service for agencies or resellers to customize platform branding.	70% (Based on 86 reviews)

Social Analytics

Competitor Analysis	As reported in 293 Brandwatch Social Media Management reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.	72% (Based on 293 reviews)
Follower Analysis	Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 345 Brandwatch Social Media Management reviews.	76% (Based on 345 reviews)
Post Performance	As reported in 371 Brandwatch Social Media Management reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.	81% (Based on 371 reviews)
Paid Campaign Tracking	As reported in 234 Brandwatch Social Media Management reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.	71% (Based on 234 reviews)
Attribution	Ties social activity to business results such as leads, conversions, and sales. 237 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	70% (Based on 237 reviews)
Hashtag Analytics	Analyzes the performance of hashtags and identifies popular or trending hashtags. 90 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	75% (Based on 90 reviews)
Sentiment Analysis	As reported in 94 Brandwatch Social Media Management reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.	73% (Based on 94 reviews)

Content & Collaboration

Content Calendar		Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 208 Brandwatch Social Media Management reviews.	85% (Based on 208 reviews)
Content Library	See feature definition	Based on 191 Brandwatch Social Media Management reviews. Allows users to upload and publish brand content from a shared library.	76% (Based on 191 reviews)
Shared Inbox		Based on 183 Brandwatch Social Media Management reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.	77% (Based on 183 reviews)
Approval Workflows		Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 193 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	79% (Based on 193 reviews)
Users and Permissions		Allows administrators to assign permissions for different users or teams to access certain platform features. 197 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	82% (Based on 197 reviews)
Content Creation		As reported in 134 Brandwatch Social Media Management reviews. Provides features for creating or editing social media assets.	80% (Based on 134 reviews)

Monitoring & Listening

Social Measurement	Based on 393 Brandwatch Social Media Management reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.	78% (Based on 393 reviews)
Influencer Identification	As reported in 300 Brandwatch Social Media Management reviews. Identifies who is talking about your brand along with their influence over social communities.	68% (Based on 300 reviews)
Brand Monitoring	Based on 85 Brandwatch Social Media Management reviews. Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.	82% (Based on 85 reviews)
Keyword Tracking	Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. 78 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	81% (Based on 78 reviews)
Trend Analysis	As reported in 76 Brandwatch Social Media Management reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.	78% (Based on 76 reviews)
Competitor Analysis	Allows users to monitor conversations about competitors and measure performance against them. 75 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	75% (Based on 75 reviews)

Data Management & Analysis

Sentiment Analysis	Determines whether mentions of your brand are positive, negative or neutral. 351 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	72% (Based on 351 reviews)
Social Reporting	As reported in 402 Brandwatch Social Media Management reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.	77% (Based on 402 reviews)
Alerts and Notifications	As reported in 80 Brandwatch Social Media Management reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.	76% (Based on 80 reviews)
Advanced Data Filtering	Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 78 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	74% (Based on 78 reviews)