Marketing attribution platforms - What do you look for?

Hey, G2! I’m starting my software research and purchase journey to replace our current marketing attribution platform within the next six months. I work with an enterprise-sized team, so I need a scalable solution, but have no other hard requirements. What do you look for in your ideal marketing attribution software solution? 

HubSpot Marketing Hub: An all-in-one CRM platform offering robust marketing attribution tools, HubSpot Marketing Hub enables businesses to track and analyze customer interactions across various channels. Its user-friendly interface and seamless integration with sales components make it a preferred choice for marketers seeking comprehensive insights into campaign performance.

WhatConverts: Specializing in multi-channel attribution, WhatConverts provides detailed tracking of leads and conversions from diverse sources, including calls, forms, and chats. Its customizable reporting and integration capabilities assist businesses in understanding which marketing efforts drive results.

LiveRamp: LiveRamp excels in data connectivity and identity resolution, offering marketers the ability to unify customer data across platforms. Its attribution features help map the customer journey and measure the impact of marketing activities with precision.

SegmentStream: Designed for digital marketers, SegmentStream utilizes machine learning to provide real-time attribution insights. It helps in understanding the incremental value of marketing channels, aiding in budget optimization and strategy refinement.

HockeyStack: HockeyStack offers a no-code analytics solution focusing on revenue attribution. It enables businesses to link marketing activities directly to revenue outcomes, facilitating data-driven decision-making without the need for complex setups.

Let me know if you agree with my current software shortlist. Would you recommend any other solutions?