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AppTweak Reviews & Product Details - Page 10

AppTweak Overview

What is AppTweak?

AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Apple Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

AppTweak Details
Product Website
Languages Supported
Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)
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Product Description

AppTweak fuels growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

How do you position yourself against your competitors?

AppTweak is the trusted app store acquisition partner for mobile leaders worldwide. We continuously innovate to provide our customers with unique features and metrics.


Seller Details
Seller
AppTweak
Company Website
Year Founded
2014
HQ Location
Brussels, Brussels Region
Twitter
@AppTweak
4,461 Twitter followers
LinkedIn® Page
www.linkedin.com
127 employees on LinkedIn®
Description

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since
014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.


Laurie G.
LG
Overview Provided by:

AppTweak Integrations

(2)
Verified by AppTweak

Recent AppTweak Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"One of the best ASO-tools on the market"
- Intuitive UX/UI - Powerful feature set - Ongoing introduction of new features - Good and reliable support - Integration with Apple ID's, Goog...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Best ASO platform"
User friendly interface, easy to navigate and track your most important ASO metrics
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"The tool that is powering our ASO"
ASO Intelligence and the Store explorer are the features that I appreciate the most.

AppTweak Media

AppTweak Demo - App Store Optimization Tools
The Most Complete Set of ASO Tools for Apps & Games We provide advanced tools, insights & expertise to help app businesses of all sizes drive downloads.
AppTweak Demo - ASO Timeline (In-app-events & PPO)
Spy on competitors’ metadata updates & A/B tests Find new inspiration for your metadata & creative optimization strategy with unique market insights.
AppTweak Demo - Keywords Table
Understand which keywords are driving downloads to your app Get your app to the top of keyword search results, find new opportunities to get featured, and strengthen your app store acquisition strategy.
AppTweak Demo - Apple Search Ads Campaign Manager
With Search Ads Manager, unite ASO and ASA to effectively manage your Apple Search Ads campaigns, optimize budgets, and find new opportunities to expand your reach:
AppTweak Demo - Reviews & Ratings Manager
Empower your customer success team and take control of your app store reputation. Powered by GPT-4, our Review Management platform allows app marketers and developers to effectively leverage product feedback, improve user engagement, and maximize productivity using automation & AI.
AppTweak Demo - Market Intelligence
Go deeper in your market research with advanced filters Analyze specific industries, gain a unique view of the competitive landscape, and uncover the most relevant growth opportunities with advanced filters and breakdowns.
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Official Downloads

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Video Reviews

183 AppTweak Reviews

4.6 out of 5
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183 AppTweak Reviews
4.6 out of 5
183 AppTweak Reviews
4.6 out of 5

AppTweak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Computer Games
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about AppTweak?

Fast replies, thoughtful, sharing knowledge. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Maybe more action-driven workshops with working towards a goal, organised by AppTweak to help. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Helping to guide my ASO efforts and get more organic installs Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi there,

Great to hear that AppTweak is helping you to grow your organic installs 🚀

We are indeed looking into having more webinars and we have some very cool new ones coming up very soon. So stay tuned.

We will share more info via our communication channels.

Thank you!

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about AppTweak?

There're a lot of useful functions in AppTweak for ASO, such as keyword tracking, metadata monitoring. Also, the interface is easy to use and to navigate. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

The ad intelligence feature is not that powerful, compared to other app tools. For example, you can only search by competitors/apps, but not by keywords. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We use AppTweak in a daily basis to monitor keyword ranking/ category ranking, etc. Also, we keep track on our competitors and see how frequent they update their app, what aspects do they optimize every time to gain insights. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi there,

Thank you for reviewing AppTweak!

We're glad to hear that you're finding a lot of useful functions in our tool and that you feel comfortable with our UI.

It's a good ASO practice to monitor your own app's performance and benchmark it against your competitors.

We'll keep your feedback into consideration to improve our tool!

Katrina L.
KL
ASO Designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

The timeline as a designer - we look at this section for research to see what competitors have tested over the past year

I also appreciate being able to tab through competitors creatives on the page Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

That each territory is separate. I understand why but it is frustrating when I want to quickly see what the creatives look like in different territories

Improvement would be to see only creative side, rather than scrolling down super far past the metadata Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Looking at competitors and past creatives to get better understanding of what works and where there are gaps in the market

I also appreciate the new feature of seeing which competitors are running in-app events Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Katrina,

Great job in following ASO best practices by benchmarking creatives against competitors! This can definitely help to appeal your target market and improve creative assets.

Thank you for sharing your feedback to improve our tool. Our product team has just added your suggestion in our product board, and we will work towards making it real!

Also great to hear that you find value in our in-app events feature. If you would like to learn more we have quite a few resources on in-app events on our blog page, as well as having a full guide on how to boost your app growth with in-app events.

See how AppTweak improved
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about AppTweak?

They're always improving their tool with new features Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

They could improve the way you see cross-country data Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Helping to optimize our games store listings Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi there,

Thank you for your feedback and glad to hear you appreciate the constant improvements we make to AppTweak!

Our platform development also relies on the feedback our users share with us, so if you further suggestions on the cross-country data feel free to reach out to our Customer Solutions team.

Thank you for your time reviewing AppTweak 🙏

Sai Ganesh R.
SR
Senior Marketing Executive
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about AppTweak?

AppTweak allows us to augment our play store visibility and hence efficiently drive installs from Google Play Store. The reports and intuitive dashboards help in easy visualization of data, it also gives great takeaway pointers and suggestions which can be used for the app's metadata. Review analysis is something which lets us know about our user's sentiment while using the app and competitor analysis also helps us in ensuring that we do not miss out on any important keywords. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

The customer support team takes a minimum of a week to respond and also the suggestions provided for paid ads have not proved to be that effective. It also doe not give any insights like our competitor's display ad design for app campaigns, great scope of improvement when it comes to competitor analysis. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

AppTweak helps in devising an efficient App Store strategy and thus boosts organic installs by ensuring that we rank on all brand and product-relevant keywords. Must have tool if you have an app and are looking to stand tall among competitors. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We have opted for an enterprise plan of Apptweak as it allows the whole team to closely monitor keyword trends and inculcate ongoing changes into our current strategy. With App Tweak, we do exhaustive AB testing of Playstore descriptions, images and videos. It helps us in choosing the most effective keywords fo Review collected by and hosted on G2.com.

Nika G.
NG
Lead Growth Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about AppTweak?

I like that you can understand keywords ranking for your app and competitors for the App Store and Google Play, and you can see estimates for downloads in % and numbers for specific keywords. Very convenient interface. You can track many things in one place like ranking, charts, featuring, changes in metadata. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

They don't have some countries, plus sometimes Analytics has glitches. In General, I would like to have more Stores' analytics. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

ASO optimization, competitors' research. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Nika,

Thank you for taking the time to review AppTweak!

It's great to hear that you're making the most out of our ASO Intelligence tool from keyword research and optimization to tracking changes in metadata.

I have reported your feedback on Analytics to our product team and we will make sure to improve our tool accordingly.

Verified User in Market Research
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about AppTweak?

Comprehensive insight into the keyword analysis, their volume and difficulties, as well as chances to rank for a particular keyword for a particular app. Also, the ability to see all metadata changes in history for both your and competitors' apps. Very useful for tracking changes. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Frequent user interface changes. Although the functionality remains the same, but frequent changes to the interface make it somewhat difficult to get accustomed to what's located where in the new version, and it can be time-consuming. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

The main problem App Tweak is solving for me is the in-depth keyword analysis as it enables me to dive deep into this research and find the best keywords for my app. The Live Search option is also very useful as it gives a live preview of apps indexing for a particular phrase. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi there,

Great to hear that you're making the most out of AppTweak data and insights to monitor your app's performance and competitors' strategies!

Our team is committed to provide the best UX experience and recently we have been working in making the interface and navigation more intuitive for users. We’re here to help you adopt more easily the new navigation if needed. So please don't hesitate to reach out!

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about AppTweak?

Complete overview of how to improve ASO. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Apptweak is a powerful app It makes no sense to offer an odd number of plan usage for how many apps you can integrate, I suggest plans to start with 6 apps (instead of 5) as usually, we will have android and IOS versions for each app (or allow IOS and Android to count as one app!) Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Overview of what we need to improve in next releases to improve ASO in comparison with competitors.. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi there,

Thank you for your review!

Happy to hear that you're getting valuable insights into your app’s performance and your competitors’ ASO strategies through AppTweak.

I have passed your feedback about the suggested plans apps to our product team, who will be able to review it and act on it accordingly.

If you have any other feedback to share regarding our tool and your user experience, please don't hesitate to reach out to our customer support.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about AppTweak?

The best part is we do not have an SEO professional to use the tool, the product is self-explanatory with the UI and there is documentation available around use cases too. It helps us optimise our play store rankings. The best part is that they provide highly precise data around relevant keyword search results in real-time and comprehensive competitor analytics. It helps us prioritise keywords, backed by data and the ad intelligence gives a peek into our competitor's ads. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

In the competitor analysis, it does not give us very accurate data for paid ads, we need more data for app install campaigns while it provides data mostly for web campaigns. App store rankings, keywords search data and other graphs are not very intuitive and are super complex to understand. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

AppTweak provides a great opportunity to include business-relevant and competitor keywords in our app description, this helps us ensure that we are not missing out on high-intent organic users. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We use App Tweak extensively for Keyword Research, it keeps us updated about the trending keywords in our category and also the keywords that are fetching results for our competitors. By just including the suggested Keywords in our Meta Data and doing an AB split test, we were able to improve our organic installs for a few consecutive weeks. Review collected by and hosted on G2.com.

PP
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AppTweak?

The tool is extremely user-friendly and easy to understand. The team has done an amazing job in creating a lot of content around how to leverage the tool and find success. The accuracy of the tool is top-notch. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Nothing in particular. One area of improvement can be Ad Tracking and Ad Intelligence. The rest of the tool is really nice. The customer support is also good and helpful. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

I'd highly recommend this tool for Keyword Research and Competition Analysis. The tool has the capabilities to enhance your ASO efforts and track your app's competitiveness in the market. Do leverage Smart Insights for better usage. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Increasing the app's visibility and organic downloads is my primary objective. With AppTweak, I see an increased focus on tasks like keyword research. With better keyword research, I am able to compete better in the app ecosystem. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Pakka,

Thank you for the great and super detailed review!

It's amazing to hear about customers who find value in AppTweak. We work hard every day to create the most easy-to-use and accurate ASO tool on the market, alongside providing the ASO community with the best resources to leverage the tool and improve their ASO strategy. Please do reach out if you have suggestions on content you would like to see in the future.

I will pass on your feedback on Ad Tracking and Ad Intelligence to our product team!