Best Enterprise Paid Search Intelligence Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Paid Search Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Paid Search Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Paid Search Intelligence category.

In addition to qualifying for inclusion in the Paid Search Intelligence Software category, to qualify for inclusion in the Enterprise Business Paid Search Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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4 Listings in Enterprise Paid Search Intelligence Software Available

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    G2 Score
Similarweb
(979)4.5 out of 5
3rd Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Similarweb
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a data analytics platform that provides insights on website performance, competitor analysis, and industry trends.
    • Reviewers frequently mention the platform's user-friendly interface, detailed keyword analysis, and the ability to provide actionable insights that drive real business impact.
    • Reviewers experienced issues with limited report customization, niche data coverage, and inaccuracies in data for smaller websites or low traffic sites.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    121
    Insights
    99
    Competitor Analysis
    97
    Traffic Analysis
    89
    Competitor Insights
    74
    Cons
    Data Inaccuracy
    55
    Inaccurate Data
    50
    Limited Data
    41
    Limited Data Access
    40
    Inaccuracy
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    7.4
    Alerts
    Average: 8.3
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Data Access
    Average: 8.5
    7.6
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    46,617 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,367 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a data analytics platform that provides insights on website performance, competitor analysis, and industry trends.
  • Reviewers frequently mention the platform's user-friendly interface, detailed keyword analysis, and the ability to provide actionable insights that drive real business impact.
  • Reviewers experienced issues with limited report customization, niche data coverage, and inaccuracies in data for smaller websites or low traffic sites.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
121
Insights
99
Competitor Analysis
97
Traffic Analysis
89
Competitor Insights
74
Cons
Data Inaccuracy
55
Inaccurate Data
50
Limited Data
41
Limited Data Access
40
Inaccuracy
35
Similarweb features and usability ratings that predict user satisfaction
7.4
Alerts
Average: 8.3
8.7
Has the product been a good partner in doing business?
Average: 9.4
7.9
Data Access
Average: 8.5
7.6
Subdomains
Average: 8.0
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
46,617 Twitter followers
LinkedIn® Page
www.linkedin.com
1,367 employees on LinkedIn®
Get a quote
Semrush
(2,535)4.5 out of 5
1st Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitive research, and online visibility management.
    • Users frequently mention the user-friendly interface, the depth of metrics provided, and the integration of AI tools for content creation and management.
    • Users reported that the pricing can be steep for small businesses and individuals, and the multitude of features can be overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    475
    Ease of Use
    450
    Keyword Research
    395
    Helpful
    380
    SEO Optimization
    341
    Cons
    Expensive
    291
    High Pricing
    214
    High Costs
    195
    Pricing Issues
    172
    Learning Curve
    152
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.3
    Alerts
    Average: 8.3
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Data Access
    Average: 8.5
    8.4
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    292,493 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,155 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitive research, and online visibility management.
  • Users frequently mention the user-friendly interface, the depth of metrics provided, and the integration of AI tools for content creation and management.
  • Users reported that the pricing can be steep for small businesses and individuals, and the multitude of features can be overwhelming for beginners.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
475
Ease of Use
450
Keyword Research
395
Helpful
380
SEO Optimization
341
Cons
Expensive
291
High Pricing
214
High Costs
195
Pricing Issues
172
Learning Curve
152
Semrush features and usability ratings that predict user satisfaction
8.3
Alerts
Average: 8.3
8.8
Has the product been a good partner in doing business?
Average: 9.4
8.5
Data Access
Average: 8.5
8.4
Subdomains
Average: 8.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
292,493 Twitter followers
LinkedIn® Page
www.linkedin.com
2,155 employees on LinkedIn®

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Adthena
(44)4.4 out of 5
9th Easiest To Use in Paid Search Intelligence software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 34% Mid-Market
    • 32% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adthena features and usability ratings that predict user satisfaction
    8.1
    Alerts
    Average: 8.3
    8.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Data Access
    Average: 8.5
    7.1
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adthena
    Year Founded
    2012
    HQ Location
    London, UK
    Twitter
    @adthena
    1,124 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 34% Mid-Market
  • 32% Enterprise
Adthena features and usability ratings that predict user satisfaction
8.1
Alerts
Average: 8.3
8.3
Has the product been a good partner in doing business?
Average: 9.4
8.3
Data Access
Average: 8.5
7.1
Subdomains
Average: 8.0
Seller Details
Seller
Adthena
Year Founded
2012
HQ Location
London, UK
Twitter
@adthena
1,124 Twitter followers
LinkedIn® Page
www.linkedin.com
135 employees on LinkedIn®
Read Adthena Reviews
SpyFu
(513)4.6 out of 5
4th Easiest To Use in Paid Search Intelligence software
View top Consulting Services for SpyFu
Save to My Lists
Entry Level Price:$39 / month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its stronges

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SpyFu Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    6
    Competitor Research
    5
    Customer Support
    5
    Ease of Use
    5
    Competitor Analysis
    4
    Cons
    Inaccuracy
    4
    Data Inaccuracy
    3
    Not User-Friendly
    2
    Accuracy Issues
    1
    Credit Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SpyFu features and usability ratings that predict user satisfaction
    6.5
    Alerts
    Average: 8.3
    9.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Data Access
    Average: 8.5
    7.6
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SpyFu
    Year Founded
    2005
    HQ Location
    Scottsdale, AZ
    Twitter
    @spyfu
    6,717 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
    Phone
    (888) 201-0422
Product Description
How are these determined?Information
This description is provided by the seller.

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its stronges

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
SpyFu Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
6
Competitor Research
5
Customer Support
5
Ease of Use
5
Competitor Analysis
4
Cons
Inaccuracy
4
Data Inaccuracy
3
Not User-Friendly
2
Accuracy Issues
1
Credit Issues
1
SpyFu features and usability ratings that predict user satisfaction
6.5
Alerts
Average: 8.3
9.3
Has the product been a good partner in doing business?
Average: 9.4
8.5
Data Access
Average: 8.5
7.6
Subdomains
Average: 8.0
Seller Details
Seller
SpyFu
Year Founded
2005
HQ Location
Scottsdale, AZ
Twitter
@spyfu
6,717 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Phone
(888) 201-0422
Read SpyFu Reviews
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4 Listings in Enterprise Paid Search Intelligence Software Available

  • Sort By:
    G2 Score