It's easy to use, accurate, and just overall very helpful for my business.

The feature to find out how much other brands are spending on Google Ads, keywords that they are bidding plus the ads. Additionally, we can get an idea about their traffic numbers.

I apparently use SpyFu a little bit differently from many others who've left reviews - I use it for prospecting. I run a marketing agency, and cold outreach plays a role in getting new clients. I find SpyFu a great tool for building that list of prospects and ensuring that I only reach out to prospects who are already spending money. The reality is that most small business owners *aren't* spending any money on their marketing - those businesses will need two layers of selling: one to educate them on why they need to be marketing and the second to actually sell them your services. SpyFu lets me pinpoint the ones who're already spending money on paid traffic, so then all I need to do is enter that conversation already in their head with a compelling offer.