Numerator is a market intelligence firm that empowers brands, retailers, and agencies to achieve their market strategy goals by providing comprehensive data insights and understanding into consumer behavior. Their platform leverages advanced technology and high-quality data to deliver unique insights about what, why, and how consumers buy, both online and offline.Numerator specializes in providing real-time insights into consumer purchasing decisions, tracking everything from broad market trends to granular details on buyer demographics and spending habits. They offer services such as market tracking, brand positioning insights, advertising effectiveness, pricing analytics, and more. Their approach merges information from proprietary data sources with advanced analytic techniques, allowing clients to optimize their marketing strategies and enhance competitive positioning.