Knotch measures the impact of branded content.
PathwayIQ is a customer journey intelligence platform used by companies to track and analyze customer journeys to online conversions. The platform can track customer journeys that span days, weeks or months and reveals “golden pathways”— combinations of channels, pages, and content that are the most efficient. PathwayIQ is used by companies such as Dropbox, Synchrony, Kaiser Permanente, and Fox to increase conversion rates, decrease the time to convert, and allocate budget more efficiently.
Knotch is a content intelligence platform that provides businesses with comprehensive insights on their digital content's performance. The platform empowers marketers and content creators with real-time, actionable data on audience engagement, sentiment, and the effectiveness of their content across various channels. Knotch's analytics help firms optimize their content strategy, enhance audience connection, and measure impact through metrics that matter most to their specific goals. Knotch does this by integrating directly with a company's content, leveraging proprietary data collection methodologies that ensure privacy and accuracy.