All marketing spend and performance pulled into one integrated dashboard. Makes understanding multi-channel performance simple and efficient. On top of this, the forecasting and budget recommendations help media planning and ROI from all digital marketing channels. Some great reporting features I've not seen in similar platforms such as SEO vs PPC to highlight opportunities in each channel, or the AWIN vs GA publisher level reportting

I love working with the budget planner to plan my marketing budget allocation. It saved me hours a week.

AB is definitely made with user experience in mind. The great views on campaign data with intuitive, customisable reports. The dashboards prioritise clarity and usability, ensuring insights are easily accessible for optimizing performance.