Suzy Reviews & Product Details

Suzy Overview

What is Suzy?

Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale.

Suzy Details
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Suzy Community
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English
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Product Description

Suzy is how leading companies harness collective insights from millions of consumers worldwide to gather realtime intelligence.

How do you position yourself against your competitors?

Only with Suzy can you:

Get quality consumer insights… in the same meeting.

Tap an on-demand network of screened and verified consumers.

Leverage precise audience segmentation and targeting through built-in demographics and typing tool segmentation.

Follow-up and go deeper with powerful retargeting and advanced analytics.

Utilize an easy-to-use DIY platform or expert managed service support.


Seller

Suzy

Description

Suzy is a market research platform that enables brands to gather real-time consumer insights through a diverse panel of respondents. The platform offers tools for conducting surveys, analyzing data, and making informed business decisions, helping companies understand their target audience and improve their products and services. For more information, visit their website at https://suzy.com/.

Overview Provided by:

Recent Suzy Reviews

Diwakar S.
DS
Diwakar S.Small-Business (50 or fewer emp.)
4.0 out of 5
"Suzy the Sizzlings"
The way to gather the insights from conusmer.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Quick turn insight-hunting!"
Speed! I love being able to send out last minute questions out knowing I'm likely going to get a couple hundred responses at minimum within hours. ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"A different kind of agile platform"
All the benefits of proprietary community without the hassle. You get to recontact respondents when needed because Suzy owns the respondents (inste...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

Perceived Cost

$$$$$
View More Pricing Information

Suzy Media

Suzy Demo - Suzy | On-Demand Market Research Software
Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers.
Suzy Demo - Suzy Live!
Capture consumer understanding with 1-on-1, in-depth, online interviews with the audiences you care about most with Suzy's new qualitative research product.
Suzy Demo - Concept Testing
Any aspect of a product can contribute to its success or failure. With Suzy's consumer-centric framework, you can test, validate, and iterate concepts to increase the odds of turning a good idea into a profitable asset.
Suzy Demo - Best in class results at unparalleled speed.
We don’t think you have to sacrifice quality for speed and we’ve built the audience and software solution to prove it. In fact, we challenge you to find results any faster and higher quality anywhere else.
Suzy Demo - Suzy's Proprietary Audiene Network
Suzy Audiences incorporates a first party network of screened and verified consumers so you can target, re-target, save audiences, and even integrate your own typing tool for powerful segmentation.
Play Suzy Video
Play Suzy Video
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128 Suzy Reviews

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128 Suzy Reviews
4.7 out of 5
128 Suzy Reviews
4.7 out of 5

Suzy Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from Pop Up
What do you like best about Suzy?

All the benefits of proprietary community without the hassle. You get to recontact respondents when needed because Suzy owns the respondents (instead of sample providers). Before Suzy we had a proprietary panel but spent a fair amount of time and energy just keeping our respondents engaged, even when we were not conducting business critical research. With Suzy you get the benefit of all their other clients also doing research, so engagement does not fall on any one client. In addition, the tool was easy to use, support was always available, and it delivered quality reports. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

Managing credit use across multiple users was sometime combersome. Also ,regular surveys need to be done to ensure any key screening criteria is up to date, as the way they survey consumers does not technically allow for terminating based on screening questions within the survey. Not very onerous but requires a rethinking of how one normally conducts surveys. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy allows us to do research quickly and efficiently. Tool has templates that make conducting research easier and allows non-research professionals to do their own research. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Suzy?

Speed! I love being able to send out last minute questions out knowing I'm likely going to get a couple hundred responses at minimum within hours. It's a savior! The platform is very intuitive, easy to navigate, and pretty easy to build your own quant surveys. The customer service has also been pretty consistent in quality and timeliness. I like how approachable the team is and the support we get in troubleshooting or navigating more difficult projects. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

I wish the focus group platform had more tools for labeling/organizing themes. I've used other research platforms that do a better job in this area. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Identifying relevant attitudes and behaviors on various topics that help us uncover actionable insights for our creative strategies. Review collected by and hosted on G2.com.

Diwakar S.
DS
IT Support Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Suzy?

The way to gather the insights from conusmer. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

Need more authentic and to the point.... Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy helps me to conduct the research more convenient and easy to take the survey. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Suzy?

Suzy has been very valuable on a big product launch project. Getting feedback on marketing assets in a very short time period was critical to making last minute changes. I appreciate how many pre existing templates exist to get moving right away.

Most of all, I appreciate the Suzy experts who have guided me to use the platform effectively.

I also like the pre-made reports that the platform can quickly generate. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

It would be great if the platform were able to eliminate more steps in terms of combining various data points together. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy is helping us understand what people think of our product and who the right and wrong customers are. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Suzy?

I really like the tool , easy to use and quick results. But also our customer support has been excelent and we've been able to implement results in our research. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

There is not much that we dislike. Everything so far has been working well Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Packaging renovation, innovation, testing new concepts/ideas Review collected by and hosted on G2.com.

Janine P.
JP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Suzy?

I genuinely look forward to meeting with my reps at Suzy. Their kindness and willingness to collaborate has always been among the best I've experienced in 10 years of working with research partners.

I appreciate that they have a strong pipeline of product updates with new features that make it less likely for me to need to go elsewhere. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

Screeners have been a bit of a pain point for us. Given everything else happening in our day to day, it's not always top of mind to run a new screener. It's happened that we need to run a quick survey, only to find the screener is out of date. Reminders would be so helpful. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

I consistently feel like a valued customer and appreciate the level of support I receive with requests. My Suzy contact went above and beyond by researching my company's clients and suggesting expanded uses of the platform. That helped me get more visibilty with my CEO as a thoughtful and proactive team member. Always a plus! Review collected by and hosted on G2.com.

TR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Suzy?

The customer service from Suzy is outstanding. Cara is by far my favorite vendor contact! The platform itself is fast and easy to use. The ability to quickly turn around a short survey--or even a single question--is invaluable when senior management is pushing for fast answers. Providing them with much quicker answers than expected reflects well on my job, which is never a bad thing! I’m impressed that they’re always working to provide a better product by listening to customer needs. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

I wish it were less expensive so I could rely more on it. Pricing/credits for the more advanced question types is steep. The quick turnaround makes regular questions worth it, but I’ve been reluctant to use the credit numbers required for MaxDiff or conjoint surveys. I've found some limitations within programming questions on attribute character length, etc., that are an obstacle to work through—it’s not as customizable in question programming as some other survey platforms. The reporting portal has gotten much better at providing customized data cuts. I don’t find the UX and analytical abilities are still not entirely on par with some survey platforms. However, they are constantly working on it, so I expect it to improve. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy fills our business need of obtaining data quickly. It allows us to use research when making urgent decisions for the business or when we only have a few questions we need answered (and not worth the cost and time of using a typical sample panel) Review collected by and hosted on G2.com.

KP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Suzy?

I love the speed of Suzy - we can post a survey and get data back the next day that is relevant, informative, and actionable for our clients. Review collected by and hosted on G2.com.

What do you dislike about Suzy?

Not too much to dislike, but it would be great if there were more subscribers/users that would allow for regional or state-level participation across the country. Many of our clients are geographically specific and hearing from that direct audience would be really helpful. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy provides the ability for us to be both proactive and responsive on behalf of our clients, but we're also able to use the platform as a new business tool. The speed of the platform and the service level of my dedicated rep really can't be beaten. The platform is very intuitive and turnkey, with templates and guides to help myself and my team members navigate the process. They're also inovating all the time which provides even more ways for us to leverage the power of Suzy on behalf of our clients. Review collected by and hosted on G2.com.

SL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Suzy?

Very user-friendly interface, real time results that capture a wide variety of demographics, top tier customer support from the Suzy team, robust features and a variety of ways to get your answers, easy to use for any experience level Review collected by and hosted on G2.com.

What do you dislike about Suzy?

Very pricey, not a great tool for smaller companies looking to garner insights to get their marketing materials up and running, desparately needs more global coverage Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

Suzy enables us to capture real time feedback from our end consumers to help us understand the market landscape as it exists and anticpate where it's going. Review collected by and hosted on G2.com.

HM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Suzy?

SUZY provides a great self-service, easy to use tool, wonderful in-person Customer Support and quality output you can count on, to be delivered in a matter of hours/days! And SUZY is constantly delivering improvements! Love the recently added templates! Review collected by and hosted on G2.com.

What do you dislike about Suzy?

The only downside for me: I wish I were more proficient in the tool itself, but that is not for lack of support, both in-person and SUZY on-line trainings, etc. Review collected by and hosted on G2.com.

What problems is Suzy solving and how is that benefiting you?

SUZY is helping us understand our target consumer to idendity white space opportunity/future innovation and delivers quarterly stat tested awareness trends. Review collected by and hosted on G2.com.