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Optmyzr Features
What are the features of Optmyzr?
Platform
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Workflow Capability
Campaign Management & Optimization
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Scenario Planning
- Portfolio Bid Optimization
- Advanced Targeting Options
- Budget Execution & Monitoring
Analytics & Administration
- Ad and Conversion Tracking
- Reports
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Optmyzr Categories on G2
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Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. 28 reviewers of Optmyzr have provided feedback on this feature. | 88% (Based on 28 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 45 Optmyzr reviews. | 92% (Based on 45 reviews) | |
Campaign Optimization | Based on 42 Optmyzr reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 94% (Based on 42 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 27 reviewers of Optmyzr have provided feedback on this feature. | 84% (Based on 27 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 34 reviewers of Optmyzr have provided feedback on this feature. | 90% (Based on 34 reviews) | |
Batch Uploading | Based on 22 Optmyzr reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 87% (Based on 22 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 16 Optmyzr reviews. | 95% (Based on 16 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 12 Optmyzr reviews. | 83% (Based on 12 reviews) | |
Frequency Capping | Based on 15 Optmyzr reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 84% (Based on 15 reviews) | |
Budget Pacing | Based on 34 Optmyzr reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 93% (Based on 34 reviews) | |
Creative Optimization | As reported in 36 Optmyzr reviews. Tools offered for creating and optimizing creative components of campaigns. | 88% (Based on 36 reviews) | |
Rich Media Capabilties | Based on 11 Optmyzr reviews. Supports rich media display and video ads that involve user interaction. | 77% (Based on 11 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 36 reviewers of Optmyzr have provided feedback on this feature. | 88% (Based on 36 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 24 Optmyzr reviews. | 85% (Based on 24 reviews) | |
Geo-Targeting | Based on 35 Optmyzr reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 92% (Based on 35 reviews) | |
Contextual Targeting | As reported in 22 Optmyzr reviews. Able to match the marketer's ad with specific content on a site or page. | 86% (Based on 22 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. 15 reviewers of Optmyzr have provided feedback on this feature. | 87% (Based on 15 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 19 Optmyzr reviews. | 83% (Based on 19 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 41 reviewers of Optmyzr have provided feedback on this feature. | 87% (Based on 41 reviews) | |
User, Role, and Access Management | Based on 40 Optmyzr reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 93% (Based on 40 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 43 Optmyzr reviews. | 95% (Based on 43 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 33 reviewers of Optmyzr have provided feedback on this feature. | 93% (Based on 33 reviews) | |
Customization | Based on 36 Optmyzr reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 92% (Based on 36 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 36 Optmyzr reviews. | 94% (Based on 36 reviews) | |
Internationalization | Based on 23 Optmyzr reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 91% (Based on 23 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. 35 reviewers of Optmyzr have provided feedback on this feature. | 92% (Based on 35 reviews) | |
APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 31 reviewers of Optmyzr have provided feedback on this feature. | 83% (Based on 31 reviews) | |
Notifications | Able to set custom alerts to notify you of changes to key performance indicators. 63 reviewers of Optmyzr have provided feedback on this feature. | 88% (Based on 63 reviews) | |
Customization | Able to customize metrics and other platform features based on personalized needs. 61 reviewers of Optmyzr have provided feedback on this feature. | 86% (Based on 61 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 60 Optmyzr reviews. | 89% (Based on 60 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 70 Optmyzr reviews. | 92% (Based on 70 reviews) | |
Enterprise Scalability | As reported in 56 Optmyzr reviews. Provides features to allow scaling for large organizations. | 89% (Based on 56 reviews) | |
Workflow Capability | As reported in 61 Optmyzr reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 90% (Based on 61 reviews) | |
Internationalization | As reported in 31 Optmyzr reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 85% (Based on 31 reviews) |
Campaign Management & Optimization
Paid Keyword Optimization | As reported in 67 Optmyzr reviews. Helps find the right keywords to drive relevant traffic to your website. | 89% (Based on 67 reviews) | |
Bid Rules | Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 62 reviewers of Optmyzr have provided feedback on this feature. | 88% (Based on 62 reviews) | |
Ad Creation and Editing | Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 65 Optmyzr reviews. | 85% (Based on 65 reviews) | |
Ad and Landing Page Scheduling | Automate copy changes by scheduling changes in advance. This feature was mentioned in 35 Optmyzr reviews. | 73% (Based on 35 reviews) | |
Scenario Planning | See feature definition | Based on 50 Optmyzr reviews. Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. | 80% (Based on 50 reviews) |
Portfolio Bid Optimization | Based on 50 Optmyzr reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | 83% (Based on 50 reviews) | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 66 Optmyzr reviews. | 89% (Based on 66 reviews) | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. This feature was mentioned in 32 Optmyzr reviews. | 59% (Based on 32 reviews) | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 45 reviewers of Optmyzr have provided feedback on this feature. | 75% (Based on 45 reviews) | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. This feature was mentioned in 40 Optmyzr reviews. | 87% (Based on 40 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 62 Optmyzr reviews. | 91% (Based on 62 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Based on 57 Optmyzr reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. | 89% (Based on 57 reviews) | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. 42 reviewers of Optmyzr have provided feedback on this feature. | 77% (Based on 42 reviews) | |
Reports | As reported in 63 Optmyzr reviews. Reports created by the user to cater to specific metrics and key performance indicators. | 87% (Based on 63 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
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