Metadata.io Reviews & Product Details - Page 4

It's easy to talk about the automated testing and 1-to-1 job title matches (MetaMatch allows you to target people on social media by their exact title, even on Facebook, which is a gold mine for B2B in this regard). Still, the actual value of Metadata is in your onboarding and account management team.

You're paired with an account manager, a technical onboarding specialist, and a performance marketer as a Metadata customer.

If you're like me, you've experienced burnout with vendor calls that provide no value and every time you join; it's an upsell sales call.

No at Metadata. Nope.

Each call with your account manager and performance market results in actionable and strategic takeaways.

The recommendations aren't cookie-cutter, either. They're tailored to your unique marketing strategy. If you need to, reread this last sentence because this is the difference between actualizing value and just spending for the sake of spending.

The performance marketer understands your unique needs and how to structure your campaigns to get your desired results. Your account manager understands the strategy you're after and works closely with the performance marketer. The platform automates 90% of the manual work required to set up new tests and campaigns.

Ultimately this means if you're looking to onboard a performance marketer this year and are currently managing all of your campaigns in native channels, you can realistically offset this hire for a year or so.

In my experience, the delta between onboarding Metadata and hiring an in-house performance marketer is considerable. Not to say that there's no place for an in-house performance marketer, but by onboarding Metadata before hiring them, you give them a solid foundation to start from. Review collected by and hosted on G2.com.

It's not a dislike, but before you set up your budget groups and first campaigns, I recommend reading their playbooks. If you're familiar with native ad platforms like LinkedIn, it's not a 1-to-1 translation in Metadata due to the way they structure the campaigns. Honestly, that's a superpower more than anything. Review collected by and hosted on G2.com.

This platform shaves hours off of the work I need to do for paid social campaigns. Aside from the robust functionality, the service team is superb -- I've worked with a lot of MarTech providers before and the team at Metadata.io is incredible. I can say a lot of what has made this platform so imperative to our paid efforts has been the support, guidance, and hands-on approach this team has taken with our account when we really needed it. Plus, the platform is always expanding in functionality and the help docs and Community are incredibly resourceful. Review collected by and hosted on G2.com.

If you've never used a platform like this, the approach to the experiments might be a little tricky to grasp at first. But as I mentioned before, the hands-on "how do we support you best" nature of their team really made this a short and easy learning curve. Review collected by and hosted on G2.com.

The Metadata team is professional and friendly. They've been willing to accommodate our needs by customizing the training menu based on our experience with their platform and our specific roles. While there have been a few areas where we've needed extra support, overall, the team has been responsive and helpful. Review collected by and hosted on G2.com.

In my experience working with Metadata, I've learned that being very specific with your requests is important. It's easy for details to get missed if you don't provide clear instructions and double-check their work. While this can be said for any agency or vendor, we had a lot of back and forth to get our first campaigns going with Metadata. However, once we established clear expectations, Metadata was responsive and reliable. They worked with us to ensure our campaigns met our standards and requirements. Review collected by and hosted on G2.com.

The scale at which I can experiment I could not manage without this platform. Review collected by and hosted on G2.com.

Small but the audience definitions can't be easily edited once built. I end up doing a lot of copying, tweaking, and archiving. If you have a good sense of who you're targeting though you won't need to tweak and rebuild. Review collected by and hosted on G2.com.

We have been using Metadata for about 4 months now and it has help our team significantly. Not only has the platform been amazing, but our metadata team Rosie Curter and Stephanie Schwatz have been nothing but the best for the Five9 team. Whenever we encounter challenges or have questions, they consistently guide us in the right direction, fostering our growth and proficiency within the platform. Review collected by and hosted on G2.com.

We have not experience any downsides to the platform. Nothing but the best. Review collected by and hosted on G2.com.

Metadata does a lot of things well that allow me and my digital demand team to support the rest of our marketing organization. Such as:

1. Targeting: the platform has a plethora of targeting options which can be a bit overwhelming, but the combination of LinkedIn targeting + Salesforce dynamic lists has been especially powerful for us. Particularly for ABM campaigns, we can use SFDC fields (including 6sense predictive values) to build dynamic account lists. This means we don't have to manually refresh account lists in the ad platform.

2. Reporting: Metadata's reporting is awesome. I find it even more valuable than our multi-touch attribution tool. Take a look at their Reports tab; the triggered opportunities and cohort dashboards are probably my two favorites.

3. Automation: the platform can auto-optimize bids and budget around CPL, CPC, pipeline, pipeline ROAS, revenue, ROAS... whatever you prefer. This is a huge time saver. When we have an ad/campaign that is working, I know Metadata is going to keep it well funded, taking budget away from the poor performer.

4. Ease of use: once you're up and running, launching a new ad campaign, or new creative variation, takes a fraction of the time.

5. Lead enrichment: huge win for our BDR team. The vast majority of leads now have business emails, unlike our pre-Metadata LinkedIn Lead Gen campaigns. Review collected by and hosted on G2.com.

Onboarding was a challenge, particularly because of our lead flow. We had lots of issues getting leads from LinkedIn to Metadata into Marketo into Salesforce. This may have been a unique problem due to our instance, but Metadata couldn't help much. I wish there had been more pre-sale discussion and planning around the lead workflow, as well as more support from Metadata regarding Marketo/Salesforce. The average person may not realize that Metadata is manually enriching lead information and then pushing that into your marketing automation system. The lead info does not flow via a lead form (like the rest of our inbound efforts and past LinkedIn Ad campaigns).

The platform is also costly, especially compared to using the ad channels directly which costs nothing beyond the ad spend. However, it is less expensive than an agency and allowed us to bring our paid social management in-house, which was a big win for my team. Because of the cost, Metadata is not for everybody. But if you're in B2B, sell a high ARR product, and spend a lot monthly in paid social, Metadata is very valuable.

There's a somewhat steep learning curve, but that is to be expected with such a powerful tool. Review collected by and hosted on G2.com.

Metadata is a super powerful tool with percise targeting. Not to mention the world-class support has been amazing getting our team up and running during implementation! Review collected by and hosted on G2.com.

Not much if anything at all! We are eager to see the tool in action as we ramp up. Review collected by and hosted on G2.com.

The tool is very powerful and it would take years to learn everything it can do which is why we rely heavily on their customer success team which it top notch. Review collected by and hosted on G2.com.

The tool can do A LOT so figuring out how to navigate around it to get the reporting you want isn't always as intuitive as I would like. Review collected by and hosted on G2.com.

Building ads in Metadata is so much simpler than within each indivudal platform. Saves the pain of little tedious tasks, and reporting all under the same roof. On top of that, the CSM/support team is always willing to help and make recommendations. Review collected by and hosted on G2.com.

I don't really have dislikes. Anytime we need help, MD is there! Review collected by and hosted on G2.com.

Creating campaigns at scale has never been so easy. They liberate you from all the tedious, time-consuming, repetitive work and empower you to focus solely on marketing.

Also their support team is always happy to help and is genuinely super knowledgeable, not just in the platform but in marketing in general Review collected by and hosted on G2.com.

Honestly, nothing major.

Pricing is reasonable compares to the competitors, and their solutions are delivering results Review collected by and hosted on G2.com.