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D&B Hoovers Reviews & Product Details

D&B Hoovers Overview

What is D&B Hoovers?

D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Anchored by Dun & Bradstreet’s powerful D-U-N-S® Numbering System, D&B Hoovers (formerly Avention) uses sophisticated analytics to deliver a sales acceleration solution packed with insight.


Seller Details
Company Website
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,943 Twitter followers
LinkedIn® Page
www.linkedin.com
5,564 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
Description

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.


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D&B Hoovers Integrations

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Verified by D&B Hoovers

Recent D&B Hoovers Reviews

Ananya S.
AS
Ananya S.Small-Business (50 or fewer emp.)
4.0 out of 5
"It was a great experince using D & B hoovers as it helped me build smarter campaigns."
The precision and completeness of D&B Hoovers' corporate information are something I value the most. It was of huge help in finding the most suitab...
Joseph R.
JR
Joseph R.Small-Business (50 or fewer emp.)
1.5 out of 5
"Information they provide can be useful, not impressed in their efforts to up-sell."
With the correct module, we can view and correct our data. We can find charges against us and reject them. However, we can not know where the data...
Jasmin P.
JP
Jasmin P.Enterprise (> 1000 emp.)
4.5 out of 5
"I use D&B Hoovers to create accurate company accounts based on rep requests."
The most helpful part of using D&B Hoovers is the quick access to verified company data, and a key upside is that it makes account creation faster.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

16 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

D&B Hoovers Media

D&B Hoovers Demo - D&B Hoovers Customizable Home Screen
Monitor accounts by pinning content to your customizable D&B Hoovers Desktop.
D&B Hoovers Demo - Build Targeted Lists With D&B Hoovers
175+ search filters leverage data and analytics to help you identify your best prospects.
D&B Hoovers Demo - Access In-Depth Intelligence on Company Profiles
D&B Hoovers provides robust business information to help sellers engage with relevance.
D&B Hoovers Demo - Access the Complete Corporate Family
Easily navigate an organization, identify upsell opportunities, and focus on locations with buying power.
D&B Hoovers Demo - Visitor Intelligence
Focus efforts on accounts that represent real selling opportunities with Visitor Intelligence.
D&B Hoovers Demo - Access Account Intelligence in Your CRM
Increase productivity with access to D&B Hoovers data on account, contact, and lead records in your CRM.
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Official Interactive Demo

D&B Hoovers demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

707 D&B Hoovers Reviews

4.1 out of 5
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707 D&B Hoovers Reviews
4.1 out of 5
707 D&B Hoovers Reviews
4.1 out of 5

D&B Hoovers Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Joseph R.
JR
Special Projects Administration
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about D&B Hoovers?

With the correct module, we can view and correct our data. We can find charges against us and reject them. However, we can not know where the data comes from. I am not aware of any other competitor that can give us this level of information. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The least helpful thing is that no affordable module gives you access to the information or useful definitions. So when I was on the basic module that costs money, I was given the option of other paid modules. I had to take one of those, then call someone to turn the auto-renewal off. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I do not use D&B Hoovers for Sales Intelligence. However, our customers use that data to evaluate us, so I make sure the data is accurate. That helps our customers evaluate us for sales. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you for taking the time to provide your feedback on D&B Hoovers Joseph. Dun & Bradstreet strives to provide the best experience possible so that you can be successful. I wanted to let you know we are constantly improving our product, so we value your feedback. Would you be open to having a conversation with a member of our product team to better understand your concerns about the product?

Annette S.
AS
Marketing Strategy Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about D&B Hoovers?

I may use D&B differently than other people. I use the search by SIC code functionality to find niche businesses that we could supply to within specific geographic regions. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I wish that there was a different payment plan. D&B is geared towards sales people who need specific contacts from a company. However as aforementioned, I use D&B for prospecting, and my list will often contain 3000 - 5000 results. I wish that I could download all those emails without using up all my credits, or that there was a different price model geared towards marketers rather than sales people. Also, it would be great if the information was more up to date and verified, because often the email addresses are outdated or wrong. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

When we get a lead in a very niche industry that works out well for us (we are a Steel Processor & Tube Manufacturer) we can use D&B to find that company, look up their SIC code, and look up companies with similar SIC codes in target regions in order to pursue that industry further. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words and honest review Annette! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product so thank you for feedback on both pricing and data inaccuracies. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Mehmet Soner C.
MC
Marketing Analytics & Insights Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about D&B Hoovers?

D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. You can set it up to give you updates on industries or companies you're following via it's triggers. D&B Hoovers also has the most up to date contact information for employees working at a company. I use it a couple of times a month. Once you get the hang of it, it's pretty easy to use. There is no implementation period as you'll be searching through the database of D&B Hoovers. The lists and reports exported from D&B are easy to integrate to your presentations and research. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers is solving the issue of accurate and up to date contact information for prospecting. When we search for contacts from different companies who we would like to work with and provide services to, it's important that we have access to accurate information regarding their contact points. In this regards, D&B Hoovers provide the most accurate and up to date information regarding the contact points in different companies and industries, in comparison to other prospecting tools in the market. This helps us in terms of minimizing the time we've to spend finding the right contact and helps us set up a meeting and initial contact point with them in a faster time frame. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words and honest feedback Mehmet! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the search functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

EM
Marketing & Lead Generation Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about D&B Hoovers?

Generating target sales leads and downloading lists to excel. We also like how D&B Hoovers provides contacts including emails. The SIC and NAICS codes are helpful for researching leads as well along with revenue. We like how D&B Hoovers has a large repository of company profiles at hand. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Not all email addresses are provided nor accurate. Sometimes contacts are not accurate either. Some profile have limited marketability as well making it hard to find those profiles. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I generate sales leads for my company and it is a very helpful for downloading lists of leads based on certain industries. I like how I can manipulate the data to fit certain criteria based on industry, revenue, SIC codes, geography, etc. I use it to look up contact names by profession/title. We use it to look up company profiles and download OneStop reports as well. We find D&B Hoovers very helpful Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words, Erika! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the contact inaccuracies. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Mike L.
ML
Global Business Development, Demand Generation
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about D&B Hoovers?

What I like best about D&B Hoovers is the excellent connection to Salesforce. This makes it a breeze to access all the information I need from a single source. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

What I dislike about D&B Hoovers is that the financials for many companies seem to be incorrect. I double check them against publicly available information and a couple of databases I can access, so I can still usually get that information. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers helps me cut down the time involved in researching a company for all the relevant information so that I can get down to the brass tacks of prospecting with confidence that I have a solid understanding of the company in advance of the first conversation. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words and honest feedback Mike! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

KA
Process Improvement analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about D&B Hoovers?

D&B Hoovers is an essential tool for our company to maintain accurate records and keep our data integrity. The various search functions, including the ability to search via map with pin drops, is very helpful when trying to find accounts for a specific region or trying to verify a specific location. The automation we have built in using D&B Hoovers has helped reduce the amount of time our team spends cleaning up data records. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Sometimes, the search functionality feels like it could be improved. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

Data integrity issues have been improved through the use of D&B Hoovers. We spend less time cleaning up records and more time focusing on customer-based activities. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words, Kelley! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding search functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

DPerry R.
DR
National Director of Sales
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about D&B Hoovers?

I can quickly drill down into a company's personnel listings and find the people in the departments I need to communicate with. This allows me to skip the front desk receptionists who would otherwise try to screen my call. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

There was a bit of a learning curve in the beginning, but once I learned how to search (aided by a free teleconference with a D&B professional) I was able to fully utilize the database. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I am able to maximize the time I spend prospecting for business by having ready access to names, titles, email addresses and phone listings including either direct office lines or cell phone numbers. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Ananya S.
AS
Digital Marketing Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about D&B Hoovers?

The precision and completeness of D&B Hoovers' corporate information are something I value the most. It was of huge help in finding the most suitable target market in terms of geography, size, and industry. My marketing preparation was much better and more effective due to the advanced filters and decision-maker contacts. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The pricing can be a bit high for solo marketers and it would be great if the platform offered more real-time updates—some company details felt a bit outdated. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers is helping me solve the most common problem of finding high-quality, relevant leads for our B2B marketing efforts. Instead of relying on broad, less-targeted approaches, I can now quickly identify the right companies. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you for taking the time to review D&B Hoovers, Ananya! We appreciate your feedback and are glad to hear that you find the precision and completeness of corporate information valuable for building smarter campaigns. We also acknowledge your concerns about pricing and the need for more real-time updates. Your insights are invaluable, and we're committed to improving your experience. Thank you again for your thoughtful review!

Mark S.
MS
IT Support Specialist
Computer & Network Security
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about D&B Hoovers?

The vast amount of data that is included in the package to help get you the information you need. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The price is be high for a small business to have to pay out. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

Saving time and effort versus having to do the manual research.

We quickly pull large lists of contacts that we can add to our SMS and email marketing solutions. We can narrow by title, geography, and what type of contact information that's available for them. I attached a screenshot of what my portal looks like as I am an admin for our company. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your kind words and honest feedback Mark! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Jasmin P.
JP
Senior Application Support Technician
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about D&B Hoovers?

The most helpful part of using D&B Hoovers is the quick access to verified company data, and a key upside is that it makes account creation faster. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The least helpful is when an account cannot be found; the downside of there being a delay in account creation which will require additional time and effort to find alternative ways to get the account created. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

Keeping a control of the accounts in our system. Helps identify duplicate accounts and helps clean up our system’s data. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you so much for your honest and detailed feedback, Jasmin! I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!