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Crayon Reviews & Product Details - Page 3

Crayon Overview

What is Crayon?

Crayon’s award-winning competitive intelligence platform helps your organization see and seize opportunities so you can create a sustainable business advantage. Tens of thousands of teams use Crayon’s software to automatically capture and analyze complete competitive intelligence - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more - pulling from hundreds of millions of sources. Manual research is not only time-consuming—it’s also risky. When you’re reliant on human effort, you’re susceptible to missed opportunities and undetected threats. With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more. To learn more about Crayon, visit www.crayon.co.

Crayon Details
Discussions
Crayon Community
Languages Supported
English
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Product Description

Crayon is a competitive intelligence platform that enables businesses to track, analyze, and act on everything happening outside their four walls.


Seller Details
Seller
Crayon
Year Founded
2015
HQ Location
Boston, Massachusetts
Twitter
@Crayon
3,498 Twitter followers
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®
Description

Crayon is a competitive intelligence platform that monitors your competitors, alerts you to relevant intel, and enables your sales team to win deals. Market-leading B
B companies—including Gong, Dropbox, and ZoomInfo—use Crayon to win and retain more revenue.


Sheila L.
SL
Overview Provided by:

Recent Crayon Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"A Power Tool and Partner via Crayon"
Crayon has been incredibly helpful in obtaining unseen insights on key competitors, and more importantly, being able to look at large sets of data ...
Kate O.
KO
Kate O.Mid-Market (51-1000 emp.)
4.5 out of 5
"A crucial CI tool for product marketers!"
Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The b...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Crayon and team rocks"
Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use A...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

14 months

Average Discount

12%

Perceived Cost

$$$$$
View More Pricing Information

Crayon Media

Crayon Demo - Get Complete Competitive Insights
Monitor a competitor’s complete digital footprint. Catch any update on or off their website.
Crayon Demo - Market Intelligence Research at Scale
Get 10x more data in 10x less time with Crayon’s software automation. Spend more time analyzing instead of researching.
Crayon Demo - Separate Signal from Noise
Focus on the highest priority updates. Review organized, prioritized, and curated intel.
Crayon Demo - Close More Deals
Learn what works, so you can close more of your most competitive deals.
Crayon Demo - Up-to-date battlecards
Keep your entire organization up-to-date on the most critical intel about your key competitors.
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Video Reviews

381 Crayon Reviews

4.6 out of 5
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381 Crayon Reviews
4.6 out of 5
381 Crayon Reviews
4.6 out of 5

Crayon Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Information Technology and Services
EI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Crayon?

Crayon offers a best-in-class implementation experience with a proven plan and turnkey tools that take away any guesswork and step you up for cross-functional adoption and success. The CSMs are exceptionally knowledgable and stay engaged post-implementation to ensure the tool offers value for the long-term.

The two-way integration with Slack that enables Crayon to dissiminate competitive intelligence via Slack and to intake the competitive and market insights shared by our internal teams. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Crayon integrates with a few platform for conversational intelligence tool, but not the one that we partner with. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

A centralized respository to aggregate market and competitive intelligence alongside practical messaging and take-a-ways for our commercial organization to use in the moment. Review collected by and hosted on G2.com.

Anton S.
AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

I love getting those emails with updates on what my competitors have been up to. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Ability to tailor the analysis to specific needs and industries, and focus on the most relevant data points. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

The company I work for operate in a busy competetive environment. Checking on each competitor by hand is unsustainable this service easily saves me 3-5 hours a months. Review collected by and hosted on G2.com.

Théo C.
TC
Account Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Crayon?

The platform impresses me with its ability to gather comprehensive intelligence from various online sources effortlessly. Its seamless integration with Salesforce enhances our workflow, and the daily email notifications keep us informed about the latest developments. The customer support team has been outstanding since the initial demo, guiding us through implementation and providing ongoing assistance. Despite our smooth operation, we appreciate the regular bi-weekly check-ins with our dedicated customer success manager, demonstrating their commitment to our success. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

We loved all crayon featurings , our customer support was very good Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Connection with Saleforce Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Crayon?

The tool itself is great for helping us quickly get the key insights to either build from or share directly with the appropriate teams. Great onboarding made it easy to implement and get integrations configured. The speed of deploying new reporting insights has been great to help us go a level deeper with measuring success across the org. Our CSM is fantastic at checking in and removing any roadblocks and also showing us best practices to get the most out of the tool. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Seems each vendor in this space has different approaches to licensing, each with it's own pros and cons. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Intel gathering from public sources that comes to us automatically and can be fine tuned to remove the "noise." Tying metrics to battle card usage directly to sales win/loss. Review collected by and hosted on G2.com.

Zoe S.
ZS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

It pulls competitor insights, including product offers, news, ad copies and reviews Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Crayon's product offers very comprehensive information about competitor info and overall easy to use. However, navigations of the site sometime feel a little manual. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

It provides informtion about competitor updates, including message, positions and product updates that I need for my job. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Rating Updated ()
What do you like best about Crayon?

Insights feature to look for competitor news, product, feature, and website updates, Creating and updating lots of Competitor Battlecards, Compete Hub is a new add on feature. I use Crayon almost every day and its easy to use. The Customer Support person is proactive. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

A few useful features were removed when they did a recent UI update. Have raised that concern and hopefully should have a solution soon. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Getting competitor insights on time, sending important competitor updates to the relevant teams, building battle cards. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

I like Crayon's ability to find relelvant competitive news and siplay it in an easy to follow dashboard.

I also enjoy Crayon's battlecard feature as it provides a one-stop-shop for competitive information in a user friendly template. Integrations with Truvoice make this tool really powerful. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

It can be hard to drive adoption in larger organizations. Not necesarrily a drawback of the tool, but this is something our team has struggled with. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Crayon is making competitive intelligence much easier for our Product Marketing teams. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

I like that it gathers information for us and can easily integrate with our Sales apps like Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Having to manually create our battle cards for the organizations we want to track. I assumed this would be a process the Crayon tool/team would take on but was left manually adding the updates. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Gathering market news and intel across the web and alerting us when we have not updated a competitor page in a certain amount of time. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

The ability to create battlecards is Crayon's strong suit. The Insights tab also is helpful for consolidating information about competitors. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Crayon isn't able to integrate with other CRM platforms outside of Salesforce, which can make some of its functionality obsolete for teams that aren't on Salesforce. Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Information gathering - saves time for PMMs to not have to go and search each competitor's site individually

Battlecards - one-stop shop for sellers to reference compete materials Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crayon?

Ability to track the digital footprints of multiple competitors.

Automated news feed that is easy to access and share.

Adding offline or field intelligence.

Integration with CRM.

Solid reporting.

Ability to crowdsource CI for all parts of the organization. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Lacks integration with our new CRM (In so far as I know.) Review collected by and hosted on G2.com.

What problems is Crayon solving and how is that benefiting you?

Crayon helps us keep track of our competitors' news mentions, social media presence, events, key developments, key personnel disruptions and website changes. Review collected by and hosted on G2.com.