6sense Sales Intelligence Pros and Cons

I love 6sense Sales Intelligence because it gives me real-time visibility into buyer intent, so I can prioritize leads that are actually in-market. It arms me with insights across the entire funnel, helping me craft outreach that’s timely and relevant to prospects that are showing intent. Review collected by and hosted on G2.com.

While 6sense is powerful, it can come with a steep learning curve and information overload if not properly managed. It’s a premium investment, which might be a hurdle for smaller teams without a clear plan for ROI. Review collected by and hosted on G2.com.

I love having a better idea on who and where to prospect. We have a strong ABM strategy and 6sense gives us the ability to prospect to warmer accounts rather than guessing who to reach out to first. Review collected by and hosted on G2.com.

The model requires a lot of maintenance and tinkering. The CSMs are helpful but are more guides for you and your team to do the work on intent signals, taxonomy, and best fit/ICP. It took a at least one full year for us to even begin to think about using the tool correctly and then another year for Phase 1. We've been on the tool for over 2 years and I still don't think we are using it as well as we could be. Review collected by and hosted on G2.com.

Ease of Use – The platform is intuitive, making it simple to navigate and leverage insights without a steep learning curve.

Great Filtering Tools – Advanced filters help you zero in on the right accounts and prioritize the most engaged prospects efficiently.

Makes Outbounding Less Daunting – By providing intent data and actionable insights, 6sense helps take the guesswork out of prospecting, allowing for more targeted and effective outreach. Review collected by and hosted on G2.com.

The initial implementation and configuration may require significant time and effort to get everything working smoothly.

Occasionally Inaccurate Data – Some of the intent signals or firmographic details might not always be 100% reliable, leading to outreach based on incomplete or misleading insights. Review collected by and hosted on G2.com.

The reliable and actionable intel that it provides! Not only can you obtain a CRAZY amount of data about the companies searching your products and your competitors but you can enhance their data by reporting any incorrect data on the person(s) or company. Their support team is next level! Knowledgable, responsive...it makes the usage of this platform....easy! We have been able to implement usage across the US, CAN, AUS & MEX easily. Our users are amazed at the amount of data that is provided and as a result, it has increased their usage and adoption! Review collected by and hosted on G2.com.

The inability to combine saved search filters and assign saved filters to only certain users/groups of users. Review collected by and hosted on G2.com.

Sales Intelligence takes the best features from the 6Sense ABM tool and puts them in the hands of sellers. Sellers can see which accounts have shifted buying stages, are performing research on your products or services, or could be investigating a competitor. Sellers can then shift these accounts into SEP cadences, reach out via social media, or identify and acquire new contacts at the account to reach out to. Review collected by and hosted on G2.com.

If your SFDC environment has a lot of parent child structure 6sense flattens accounts which can be mildly disruptive to sellers as they may get flags on accounts that they do not believe they own. The SI certification is critical for sellers and having someone available from operations to research situations as they arise is important. Review collected by and hosted on G2.com.

I love how 6Sense provides you both detailed account and prospect level information, which helps to prioritize your prospecting in terms of who to go after. It also integrates into Salesforce, which makes it easy to get a complete picture of an account or prospect in terms of their past engagement with your business or related topics. Review collected by and hosted on G2.com.

It can be a bit clunky to use and requires some training. If sales reps are not trained on the platform, it's unlikely they'd use it. Once you get the hang of it, it will become more easy to use over time. Review collected by and hosted on G2.com.

I have now been a user of 6sense Revenue AI for Sales for over 6 months and I can guarantee your Sales Superpowers will be taken to the next level. The 6sense capabilities are easy to setup, provide frequent email updates prompting the user to check out new accounts, new buying intents, all to enable you to be a SuperHero in Sales. I personally have opened up 3 new sizable deals due to the intent data in the past month. I continue to find 6sense a part of my daily prospecting and client management routines. Bravo to an excellent Sales solution and critical tool! Review collected by and hosted on G2.com.

One area where 6sense Revenue AI for Sales could improve is with integration with Outlook email- how great would it be if the 6sense high level acitivity and customer support could be a click away from Outlook. Review collected by and hosted on G2.com.

Great tool that highlights individuals showing intent or interest in services provided by your organization.

Fairly easy to use and provides clear insights into account engagement and buyer stage.

Makes prospecting and tailoring messaging easier and more direct by surfacing relevant keywords and personas.

Helpful for aligning sales and marketing efforts—makes it easier to prioritize accounts that are in-market.

The visibility into buying team behavior helps build a better outreach strategy and multi-threading plan. Review collected by and hosted on G2.com.

Does not do a good job with organizations that have multiple business units integrated into one domain—intent often gets mixed or misattributed.

Sometimes the contact data can be outdated or missing.

Account naming and hierarchy can be confusing when parent companies or conglomerates are involved.

Contact location data is often missing or inaccurate. Review collected by and hosted on G2.com.

The most helpful thing about 6 sense is the ability to see into the frequency and keywords that your target customer may be looking at. It allows you to see which accounts are hot, warm, or cold, so you can prioritize your outreach efforts. At times, you might even get some keywords that are frequently being searched so you can craft better messaging. Sometimes it will also make recommendations on who to reach out to based on hierarchy, and it integrates well with LI. Overall, it is quite easy to use and you can even have weekly emails sent to you with a summary of accounts you should be going after. Review collected by and hosted on G2.com.

For very large organizations (Fortune 500), it can be very difficult to pin point who to go after by location. Those accounts keep coming up as hot because of the number of employees they have. If you sell a popular SaaS product, it can be difficult to distiquin between personal users who are visiting your website or downloading, vs a larger corporate need. Review collected by and hosted on G2.com.

Seeing what companies are looking up. It helps me strategies which companies I want to target. Review collected by and hosted on G2.com.

Prospecting is otherwise worse than zoominfo. Having to use credits to unlock accounts without exporting them is annoying when I just want to figure out what people's emails look like at that specific company. Sync with zoominfo is not perfect and it is almost impossible to find new accounts that aren't already in our CRM. I also find that exporting to hubsport is very slow and feels like it needs to be improved. I often find myself just manually importing contacts I've already used credits to export because its faster to do it manually for small jobs. Review collected by and hosted on G2.com.