InAppStory is a platform that offers businesses tools to enhance user engagement and retention through interactive content solutions. Specializing in "Stories" similar to those popularized by social media platforms, InAppStory enables companies to integrate rich-media experiences directly into their mobile apps or websites. These storytelling features can include images, videos, polls, and quizzes, aiming to increase user interaction and activation. The service is designed to help brands build a more engaging customer experience, drive conversions, and provide personalized content that resonates with their audience.