Best attribution software 2025 - What's your pick?
I am trying to find the best attribution software. My entire team would need to be able to use this solution, so something scalable and easy to use would be preferable. I saw a few of these listed on the category page. Which of these attribution software solutions do you recommend? My current buying consideration list is below.
HubSpot Marketing Hub: HubSpot Marketing Hub empowers modern marketers with an intuitive, all-in-one platform that connects every touchpoint in the customer journey. From the first interaction to the closed deal, its rich attribution modeling and native CRM integration allow teams to double down on what drives pipeline.
ActiveCampaign: Built for relationship-driven growth, ActiveCampaign blends email marketing and automation with smart attribution to help businesses scale 1:1 experiences. ActiveCampaign's multi-channel tracking uncovers what’s truly resonating, so you can turn every insight into actionable next steps that fuel your funnel from top to bottom.
CallRail: CallRail brings clarity to customer conversations by marrying AI-driven call tracking with deep attribution analytics. Whether your leads come through calls, forms, or chats, CallRail connects the dots so you know exactly what’s converting, and what’s not, down to the keyword level.
Invoca: Invoca transforms the way brands optimize revenue from phone conversations with AI-powered call intelligence and real-time attribution. From pinpointing which ad drove a call to analyzing intent and outcome, Invoca turns voice interactions into a goldmine of insights for marketers who care about measurable results.
Dreamdata: Dreamdata is a go-to for B2B teams ready to decode the long, winding path from click to close. With precise revenue attribution and full-funnel visibility, it brings transparency to the buyer journey, empowering teams to invest confidently in what accelerates growth and cut what doesn’t.
What do you think of my list above? In the comments, let me know if you recommend any other solutions!
