Compare Apollo.io and Lusha 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (46.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free 1 User Per Month
Apollo.io
Star Rating
(8,639)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLusha
Star Rating
(1,499)4.3 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Entry-Level Pricing
Free 1 User Per Month
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Lusha
Free
Free
1 User Per Month
50 emails & 5 phones
- Email Addresses
- Direct phone Numbers
- Landline phone numbers
Free Trial
Apollo.io
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.1
6,849
8.4
1,270
Ease of Use
9.1
6,932
9.3
1,271
Ease of Setup
8.9
3,203
9.0
412
Ease of Admin
9.1
2,243
8.8
359
Quality of Support
8.9
5,859
8.0
1,062
Has the product been a good partner in doing business?
9.2
2,229
8.5
357
Product Direction (% positive)
9.4
6,570
8.1
1,241
Features by Category
Email Marketing
8.6
534
Not enough data
8.7
542
Not enough data
8.2
538
Not enough data
8.7
539
Not enough data
8.8
539
Not enough data
8.3
539
Not enough data
8.3
535
Not enough data
8.2
525
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
519
Not enough data
8.4
525
Not enough data
Platform
8.5
569
Not enough data
8.1
562
Not enough data
8.4
567
Not enough data
Generative AI
7.5
455
Not enough data
7.6
457
Not enough data
Integration
8.4
555
Not enough data
8.1
546
Not enough data
7.9
547
Not enough data
8.0
552
Not enough data
7.5
542
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2301
7.8
603
8.9
2275
7.7
506
8.7
2121
7.5
457
|
Verified
7.6
297
8.0
15
Data Accuracy
8.4
2250
7.5
608
8.7
2208
7.6
508
7.5
286
7.7
15
Platform
8.6
905
Feature Not Available
8.9
1483
|
Verified
8.4
197
|
Verified
9.0
1608
8.4
219
8.7
1448
|
Verified
8.1
184
|
Verified
7.9
1099
|
Verified
Feature Not Available
8.4
1103
8.2
148
Features
9.0
1830
8.1
42
8.7
1591
7.8
368
8.6
1662
|
Verified
7.7
385
|
Verified
8.8
1784
|
Verified
7.5
40
9.1
2120
|
Verified
8.1
423
8.4
1382
7.3
36
8.5
803
7.4
41
8.6
1593
|
Verified
7.7
269
8.7
1527
|
Verified
6.9
38
Lead Intelligence
8.1
527
Not enough data
8.3
521
Not enough data
8.3
520
Not enough data
Lead Management
8.5
535
Not enough data
7.8
528
Not enough data
8.4
525
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.5
509
Not enough data
7.5
501
Not enough data
7.8
501
Not enough data
7.9
503
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.1
499
Not enough data
7.9
491
Not enough data
8.3
494
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
614
Not enough data
8.4
653
Not enough data
8.4
649
Not enough data
8.0
619
Not enough data
Organization
8.4
625
Not enough data
8.3
624
Not enough data
8.3
617
Not enough data
Performance Analysis
7.9
640
Not enough data
8.4
658
Not enough data
Sales Analysis
7.8
629
Not enough data
8.0
635
Not enough data
Generative AI
7.8
515
Not enough data
7.9
513
Not enough data
Diagnosis
7.5
295
Not enough data
7.7
294
Not enough data
7.8
291
Not enough data
8.1
288
Not enough data
Tracking
8.0
292
Not enough data
7.7
288
Not enough data
8.3
293
Not enough data
7.9
289
Not enough data
7.8
283
Not enough data
Reporting
8.2
285
Not enough data
8.0
283
Not enough data
7.8
279
Not enough data
7.5
282
Not enough data
Integrated Workflows
8.6
2069
|
Verified
9.0
7
9.1
2417
|
Verified
9.3
7
8.0
1644
|
Verified
6.9
7
8.5
1870
8.3
7
8.6
1990
|
Verified
7.6
7
8.5
1723
8.1
7
8.5
1748
6.7
7
Repeatability and Reportability
8.5
1883
|
Verified
9.0
7
8.7
1952
|
Verified
9.0
7
8.7
1940
|
Verified
9.0
7
8.4
1809
|
Verified
7.9
7
Feature Not Available
6.4
7
AI and Automation
8.7
1986
9.2
6
8.6
1958
8.3
6
8.6
1817
8.3
6
8.4
1761
9.2
6
8.3
1602
8.3
6
Generative AI
7.8
802
9.2
6
Dialing Options
7.8
67
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
63
Not enough data
6.6
63
Not enough data
6.8
65
Not enough data
7.8
66
Not enough data
Automation
6.8
63
Not enough data
6.9
64
Not enough data
6.7
63
Not enough data
6.9
63
Not enough data
7.5
65
Not enough data
Call Analytics
8.6
108
Not enough data
8.5
106
Not enough data
8.7
107
Not enough data
8.6
108
Not enough data
Agent Performance Management
8.5
105
Not enough data
8.3
104
Not enough data
8.6
107
Not enough data
Generative AI
8.5
93
Not enough data
Grammar
8.9
186
Not enough data
8.5
182
Not enough data
8.7
182
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
172
Not enough data
8.7
178
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
141
Not enough data
8.5
142
Not enough data
Data Availability
8.5
213
Not enough data
8.5
220
Not enough data
7.7
210
Not enough data
Platform Additional Functionality
8.4
224
Not enough data
8.2
214
Not enough data
7.6
211
Not enough data
8.1
211
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.1
38
Not enough data
Transcription
8.2
38
Not enough data
8.1
37
Not enough data
Feature Not Available
Not enough data
8.0
37
Not enough data
Editing
8.2
37
Not enough data
7.9
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
Integration
7.8
37
Not enough data
7.5
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
37
Not enough data
Lead Intelligence
8.9
3193
|
Verified
7.9
163
|
Verified
8.9
3040
|
Verified
7.9
164
|
Verified
8.9
3228
|
Verified
7.9
170
|
Verified
8.8
2915
|
Verified
7.8
154
|
Verified
9.2
3018
8.9
168
|
Verified
Lead Monitoring
8.7
744
8.2
193
|
Verified
8.6
743
8.2
191
|
Verified
8.5
738
8.2
55
Data Capture
8.0
735
Feature Not Available
8.5
703
8.2
179
|
Verified
8.1
696
8.0
175
|
Verified
8.6
724
8.0
186
|
Verified
Analytics
8.7
719
8.2
186
|
Verified
8.5
709
7.9
55
Customization
8.2
698
7.6
154
|
Verified
8.4
715
Feature Not Available
8.3
694
7.8
156
|
Verified
8.6
718
8.3
170
|
Verified
Matching
8.7
130
Not enough data
8.2
127
Not enough data
8.2
127
Not enough data
Routing
8.5
126
Not enough data
8.5
122
Not enough data
8.4
124
Not enough data
8.8
121
Not enough data
Platform Operations
8.6
123
Not enough data
8.5
121
Not enough data
8.5
122
Not enough data
8.2
123
Not enough data
8.6
122
Not enough data
8.6
123
Not enough data
Revenue Sourcing and Forecasting
7.9
30
Not enough data
8.4
30
Not enough data
8.1
30
Not enough data
8.0
29
Not enough data
8.2
30
Not enough data
7.5
30
Not enough data
8.2
30
Not enough data
CRM Data Enrichment
8.8
30
Not enough data
8.3
29
Not enough data
8.3
29
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
Account Management
8.4
29
Not enough data
8.3
29
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
8.1
29
Not enough data
7.7
29
Not enough data
Calendar View
7.6
46
Not enough data
7.5
46
Not enough data
Shared Calendar
7.7
45
Not enough data
7.8
46
Not enough data
Accessibility
8.1
45
Not enough data
7.6
46
Not enough data
Integration
7.8
46
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
Notifications
7.7
45
Not enough data
7.7
44
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.1
65
Not enough data
8.7
68
Not enough data
7.6
62
Not enough data
8.2
64
Not enough data
7.9
61
Not enough data
Branding & Customizatio
7.8
62
Not enough data
7.9
63
Not enough data
7.7
59
Not enough data
Automatic Rules & Configurations
8.6
65
Not enough data
8.6
59
Not enough data
8.3
61
Not enough data
Generative AI
7.7
573
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
149
Not enough data
Meeting Prep - AI Meeting Assistants
7.7
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Meeting Automation - AI Meeting Assistants
7.7
11
Not enough data
7.4
11
Not enough data
7.0
11
Not enough data
Meeting Insights - AI Meeting Assistants
7.1
11
Not enough data
6.8
11
Not enough data
6.7
11
Not enough data
Accessibility - AI Meeting Assistants
6.7
11
Not enough data
6.7
11
Not enough data
7.7
11
Not enough data
Lead Intelligence
8.9
1001
Not enough data
8.8
576
Not enough data
9.1
1051
Not enough data
Lead Management
9.0
988
Not enough data
8.6
878
Not enough data
9.0
1004
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
925
Not enough data
Data Availability - Marketing Account Intelligence
8.1
76
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
76
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
48
Not enough data
Feature Not Available
Not enough data
Feedback
7.8
47
Not enough data
7.6
48
Not enough data
Feature Not Available
Not enough data
7.5
48
Not enough data
7.8
46
Not enough data
7.6
46
Not enough data
Feature Not Available
Not enough data
Generative AI
7.7
39
Not enough data
Attribution
9.0
285
Not enough data
8.9
280
Not enough data
8.6
257
Not enough data
Discovery
9.1
287
Not enough data
8.7
263
Not enough data
8.8
280
Not enough data
Management
8.5
253
Not enough data
8.7
275
Not enough data
Platform
8.7
258
Not enough data
8.8
265
Not enough data
Calling
8.2
257
Not enough data
8.0
250
Not enough data
8.2
247
Not enough data
8.4
245
Not enough data
Contacts
8.4
246
Not enough data
8.2
242
Not enough data
8.4
247
Not enough data
Insights
8.4
244
Not enough data
8.3
242
Not enough data
7.7
237
Not enough data
8.6
243
Not enough data
8.2
239
Not enough data
Analytics
8.5
573
Not enough data
8.3
566
Not enough data
8.1
557
Not enough data
Customizations
8.6
565
Not enough data
8.9
571
Not enough data
8.4
571
Not enough data
8.4
563
Not enough data
8.6
557
Not enough data
Generative AI
7.9
489
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
186
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
194
Not enough data
8.5
196
Not enough data
8.3
193
Not enough data
Administrative
8.4
191
Not enough data
8.3
187
Not enough data
8.1
188
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Lusha are categorized as Buyer Intent Data Providers, Sales Engagement, Marketing Account Intelligence, Lead Mining, Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, AI Writing Assistant, Conversation Intelligence, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, Email Marketing, and AI Meeting Assistants
Lusha has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.5%
Staffing and Recruiting
4.5%
Financial Services
4.3%
Other
50.4%
Information Technology and Services
20.5%
Computer Software
19.0%
Staffing and Recruiting
10.2%
Human Resources
6.0%
Marketing and Advertising
5.4%
Other
38.9%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Lusha
Most Helpful Favorable Review
Aravind N.
Verified User in Information Technology and Services
Lusha has a chrome extension which best works with LinkedIn. After instal and signup with your business email, when you view a LinkedIn profile you can find the Lusha icon on the left side. By clicking the lusha icon you can view the hidden email and phone...
Most Helpful Critical Review
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Aravind N.
Verified User in Information Technology and Services
Lusha has a chrome extension which best works with LinkedIn. After instal and signup with your business email, when you view a LinkedIn profile you can find the Lusha icon on the left side. By clicking the lusha icon you can view the hidden email and phone...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
Alternatives
Discussions
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