Best Digital Advertising Intelligence Software - Page 5
Digital advertising intelligence software monitors competitors’ advertising campaigns and optimizes ad spend by providing ad revenue data. Companies use ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital advertising intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Marketers and digital advertisers use this type of software to evaluate direct or indirect (programmatic) purchasing channels to determine where ad spend should be allocated. Companies then leverage this information to test out what has already been proven to work for their competitors. For advertisers, ad intelligence software can help inform strategy, ad execution, and reporting. For publishers, this type of software can assist with prospecting for advertisers and pitching for new business. Based on this, digital ad intelligence software fits into the advertiser campaign management software and publisher ad management software technology stack.
To qualify for inclusion in the Digital Advertising Intelligence category, a product must:
Best Digital Advertising Intelligence Software At A Glance
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- Overview
- User Satisfaction
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Autowise.ai, founded in 2017, specializes in the development and commercialization of autonomous driving technology, with a primary focus on the sanitation industry. The company has successfully deplo
- Overview
- User Satisfaction
- Seller Details
Crux is an AI-powered copilot designed to enhance performance marketing by providing media buyers and planners with actionable insights and recommendations. By analyzing data from various advertising
- Overview
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EX.CO is an award-winning, publisher-first video technology platform that empowers publishers to own their video content and monetization strategies for maximum yield.
- 53% Small-Business
- 33% Mid-Market
196 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GoodSpy focuses on global Ecommerce ad intelligence and product research, fetches advertising data that covers mainstream media such as Meta, Instagram, YouTube, TikTok, etc., and explores popular ad
- Overview
- Pros and Cons
- User Satisfaction
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Growth Channel helps marketers plan, launch, and optimize digital campaigns across 225+ channels including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services from
- 52% Small-Business
- 28% Mid-Market
432 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Unlock the power of precision data to confidently navigate the media landscape—built on actual billing data from major holding groups and leading independent agencies. - Spend: Experience the pinna
1,082 Twitter followers
- Overview
- User Satisfaction
- Seller Details
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent M
- 91% Small-Business
- 9% Mid-Market
2,482 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Marketeam.ai is an AI-driven marketing solution designed to seamlessly integrate with existing teams, providing comprehensive support across the entire marketing funnel. By leveraging proprietary AI a
- Overview
- User Satisfaction
- Seller Details
PinPoint Analytics is an AI-powered construction data platform designed to revolutionize the bidding and estimating processes for public works projects. By analyzing millions of data points through ad
- Overview
- User Satisfaction
- Seller Details
SponsWatch is an AI-driven platform that revolutionizes the measurement and valuation of sponsorship exposure across all media and platforms. By integrating advanced computer vision, machine learning,
- Overview
- User Satisfaction
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Vaizle is a marketing analytics suite designed to empower marketing managers and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisi
- Founder
- Marketing and Advertising
- 83% Small-Business
- 14% Mid-Market
937 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Valid is an AI-enabled advertising agency that automates campaign management, optimization, and performance tracking to deliver scalable and cost-effective advertising solutions. By integrating advanc
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shar
- Account Executive
- Broadcast Media
- 61% Enterprise
- 28% Small-Business
4,203 Twitter followers
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At VideoHeroes, we don’t just adapt to the ever-changing digital landscape—we redefine it. Designed by publishers, for publishers, we blend deep expertise with groundbreaking technology to empower dig
- Overview
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Vidmob is the creative data company. Its AI-driven scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies,
- 200% Mid-Market
- 100% Small-Business
